Ben Austin
Founder & CEO
- 20Years in industry
- 18Years at Absolute
- DubaiBased at
- 100sBrands supported
There’s no stone left unturned when it comes to maximising every opportunity in the SERPs, and across the wider business.
Ben Austin’s experience
More than 15 years in search, and a client roster spanning some of the UK’s best-known brands.
- Ladbrokes
- Lovehoney Group
- Stelrad
- Bound
- Longevita
What Ben does here
He doesn’t confine himself to one corner of search; he looks for the angle that opens a new door for a client.
As the face of the business, Ben is often the first point of contact for new clients and stays hands-on across a huge range of work, including Absolute’s own internal campaigns. On any given day that might mean shaping the agency’s social and email output, or bringing detailed industry insight to a client strategy off the back of his experience.
He doesn’t confine himself to one corner of search. Whether it’s technical SEO, Digital PR or paid media, he’s always looking for the angle that opens a new door for a client, making sure both the agency and the businesses it works with maximise every opportunity in the SERPs and beyond.
Where Ben makes the difference
Areas of expertise
- Agency growth
- regulated-sector SEO
- iGaming SEO
- AI search
- GEO/LLMO
- digital PR
- entity authority
- business strategy
Industry specialisms
- iGaming
- Financial Services
- Legal
- Healthcare
- Crypto
- Adult
- Insurance
Industry recognition
From BrightonSEO stages to Search Engine Journal, SEMrush and Moz, and a chapter in print.
For the past three years Absolute has sponsored BrightonSEO, the UK’s leading search event, with Ben preparing and delivering in-person presentations to the industry.
He’s widely known for sharing his expertise publicly. His commentary has featured in global publications including Employer News, Data Box, Visual Objects and PR Newswire, and his work has been referenced across industry titles such as Search Engine Journal, SEMrush and Moz.
His experience of building and running an agency also appears in print: Ben contributed a chapter to Insiders’ Know-How: Running Your Own Business, writing candidly about founding a company, scaling a full-service digital marketing agency, and what he’s most proud of along the way.
Insights from Ben
GEO vs SEO: What’s Changed, and Do You Still Need SEO in 2026?
No, GEO is not replacing SEO. Generative engine optimisation (GEO) is the work of being found and represented well in AI answers…
Nov 10, 2026 Read More
How to Track Brand Mentions in ChatGPT, Gemini and Perplexity
How to measure AI visibility: which prompts to run, what to record, why analytics misses it, and how we report mentions and…
Nov 8, 2026 Read More
How to Get Visible in Google AI Overviews and AI Mode
What Google needs before it cites a page in AI Overviews and AI Mode, why pages outside the top 10 get cited,…
Nov 7, 2026 Read More
What drives Ben
The agencies that win leave no stone unturned, and keep learning faster than the algorithms change.
Ben’s focus now is on the agency’s next chapter. Having proven Absolute’s expertise across some of the most demanding regulated niches, from gambling and casino to CBD, adult and cryptocurrency, he’s channelling that experience into helping ambitious B2C brands grow.
As Google leans ever harder on quality, expertise and trust, his belief is a simple one: the agencies that win are those that leave no stone unturned for their clients, and keep learning faster than the algorithms change.
Connect with Ben
Ben regularly shares the agency's highs across X and LinkedIn, client and agency wins alike. Whether you want to partner with us, refer a business, or simply introduce yourself as a fellow marketer, he'd love to hear from you.
