This week has been a huge week for the agency. In addition to welcoming a total of six new hires onboard, we’ve pitched to several bucket list clients and have now been nominated for not one, but two awards at the prestigious UK Search Awards.
FootActive are a long-term client of ours and, as their agency, we needed to ensure that their campaigns were going to be a success as their online presence is their only sales source. This is especially true during the lockdown period, as people weren’t allowed out and therefore not wearing shoes as much.
With this in mind, we continued to support the brand throughout the COVID-19 period, utilising tools such as Keyword Planner and Search Query Reports to gather data and insights which would then be further analysed by our super-intelligent humans that is our PPC team to identify new opportunities within the market. This enabled us to quickly pivot the businesses strategy, helping to increase sales (by 446%!) at a time when the business otherwise may have struggled.
Ben Austin, CEO of Absolute Digital Media stated that:
“With our latest expansion plans for the agency in full swing, it’s great to have yet more amazing news to end the week on a high. Being nominated for not one but two awards at the UK Search Awards 2020 really is a fantastic achievement for the whole team – it just goes to show that hard work does pay off! We’re excited to be in the position we are as an agency and can’t wait for the winners to be announced next month!”
We are up against some fantastic competition this year, but we’re confident that our campaign results and dedication to the digital marketing agency will allow us to be recognised as one of this year’s winners. As an agency, we’re super excited to see where we will go next and our latest nomination is yet another exciting milestone to add to our books!