Social Media Advertising

As a leading social media agency UK, we can help guide you through all the pros and cons of each social media platform and identify the best social media channel for your business, industry and audience market. Ultimately, you want to target the social platform where your business will perform best and this is largely down to targeting social media advertising to where your ideal audience is so that your brand gets noticed and engaged with. For example, if you’re a B2B business, LinkedIn is the ideal platform. However, if you’re a retail or lifestyle brand, Instagram or even TikTok would be a top priority.

Paid social media marketing is an effective tool for your brand’s development and exposure. Here at Absolute Digital Media, we recommend a blended approach of both organic and paid social media marketing to enhance your brand messaging and reach new audiences. Paid social media is a fantastic way of reaching your target market and drawing new customers to your business, they also bring a high rate of engagement and a chance to monetise your social activity. However, you need a strong organic social media presence to back the paid activity up and to show your businesses’ authenticity to interested audiences.

Short answer, no – it’s not recommended to simply copy and paste the same social content across all your platforms and expect them to all perform well without angling it to the channels functions. However, you can build complementary strategies which incorporate a lot of the same posts for your chosen social media platforms, but you must play to the strengths and different audiences of each channel. For example, an image asset is going to work much better on Instagram rather than Twitter, and equally so, a brand building conversation exercise will perform well on Twitter or LinkedIn rather than Facebook.

Paid social media marketing is when a brand creates an ad or sponsored post for a social media channel. This can appear in many forms but the most popular paid social media strategy is native advertising. This is when an advert is packaged and delivered in the same way as the organic posts seen on social media. For example, a sponsored brand Instagram native advertising post would appear as an image with a caption in the targeted audiences’ news feed as they scroll and should hopefully, blend in with the usual content they engage with on social. By investing in non-disruptive social advertising, brands are likely to see an increase in engagements and impressions metrics and build their brand exposure with new audiences who may click through to the website and explore their products.

Yes – we can help re-optimise your existing social media advertising and marketing strategies to ensure each social media platform is bringing your brand useful exposure, insights and value actions from your followers. If your current social strategy is not performing as expected, we will undergo an audit and investigation as to why and create a new social strategy based on our findings, including what posts worked well for that channel, who your target market is and the relationship you want to build with your audience. This is why individual strategies for each social platform is necessary, and we can help craft yours to ensure premium performance is reached across all platforms.