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Paid Social Media

Effective paid social media campaigns are a vital component of your overall advertising strategy. With careful planning and intelligent distribution of budgets, you can get your products right in front of the ideal target audience and enjoy a significant return on investment by generating quality leads as a result.

As an experienced paid social agency with highly skilled paid social marketing experts at your disposal, here at Absolute Digital Media in Essex and London, we can maximise your paid social ads and deliver long-term benefits to your business. With experience working across B2B, B2C and eCommerce, we can remain flexible to meet your needs.

We set up, deliver, monitor and optimise paid social media campaigns across Facebook paid ads, Twitter paid social, Instagram ads and LinkedIn ads that are uniquely tailored to your business and your ideal target audience. With an intelligent, data-driven approach backed up with years of experience as a paid social agency, Absolute Digital Media is your partner for success in paid social marketing.

Our flexible and creative approach to paid social ads allows us to design responsive campaigns that continually perform well in the ever-changing landscape of social media. In a sphere that becomes more competitive by the day, we keep your costs down and drive results in line with your unique business goals.

See how our paid social management services can benefit you today.

ADM ppc service
ADM ppc service

Effective paid social media campaigns are a vital component of your overall advertising strategy. With careful planning and intelligent distribution of budgets, you can get your products right in front of the ideal target audience and enjoy a significant return on investment by generating quality leads as a result.

As an experienced paid social agency with highly skilled paid social marketing experts at your disposal, here at Absolute Digital Media in Essex and London, we can maximise your paid social ads and deliver long-term benefits to your business. With experience working across B2B, B2C and eCommerce, we can remain flexible to meet your needs.

We set up, deliver, monitor and optimise paid social media campaigns across Facebook paid ads, Twitter paid social, Instagram ads and LinkedIn ads that are uniquely tailored to your business and your ideal target audience. With an intelligent, data-driven approach backed up with years of experience as a paid social agency, Absolute Digital Media is your partner for success in paid social marketing.

Our flexible and creative approach to paid social ads allows us to design responsive campaigns that continually perform well in the ever-changing landscape of social media. In a sphere that becomes more competitive by the day, we keep your costs down and drive results in line with your unique business goals.

See how our paid social management services can benefit you today.

Your Paid Social Agency in London & Essex

In the world of paid social marketing, left brain meets right brain for a synergistic combination of creativity and data-driven methodology. An incredible amount goes into successfully planning, delivering and optimising paid social media campaigns. Navigating platforms’ algorithm updates, responding to trends, being willing to experiment with new tactics, understanding how metrics can improve your offering and so much more.

Social media never sleeps. It’s constantly evolving, with new features and platforms to discover. While some see this as a hurdle to their paid social media efforts, here at Absolute Digital Media we understand that it is an immense opportunity to take advantage of opportunities before your competitors.

Whether it’s maximising your Twitter paid social revenues or running your first Facebook paid social campaign, our paid social media experts in London and Essex stay on top of the best practices in paid social management, so you don’t have to.

WE ARE PROUD TO BE ACCREDITED BY:

Our Approach to Paid Social

Account Analysis

If you have an existing ad account, we begin by running a full health check to ensure it is set up for success. We’ll identify what has worked well in the past and where improvements can be made. If you’ve never ran paid social media campaigns before, we will set your account up from scratch, fully optimised from the ground up.

Ad Targeting

We undertake extensive market research to understand exactly who your target audience is before posting a single ad. Your targeting options determine how many people may see your ad, plus expected number of conversions, views, impressions and more, all based on your ad objective. You pay each time a user clicks on or interacts with your ad, so optimising this for maximum conversions is our ultimate goal.

Ad Creation

You have almost infinite options to choose from when it comes to setting up paid social media campaigns. Whether you’re looking to increase brand awareness, drive traffic to your website or boost conversion rates and sales, we have a wealth of experience in creating eye-catching paid social ads to do just that. Your ad copy will be written by our expert content team to ensure it sends the ideal message to your audience. We also focus specifically on the visual element to ensure that your audience engage appropriately with your ad. Whether imagery, video or animations, our expert design team will help to push your campaigns further.

Tracking

Keeping a watchful eye over the progress of your paid social media campaigns in terms of sales, traffic and more will allow us to further optimise your campaign and ensure it is top performing at all times. We use a range of specialist tools including Google Analytics and Google Tag Manager to track all channels and to make strategic decisions based on the latest data.

Reporting

Each and every month, we’ll keep you up to date and fully in the loop with our transparent reporting. Wherever you are in the world, our paid social media team in London and Essex will update you in clear language about your metrics and what they mean for your business. In addition to this, you can live-view reports and download reports throughout the month using our Google Data Studio so you always know exactly how your paid social media efforts are doing.

Our Paid Social Ads Expertise

Based on the Recommended Agencies Register reviews, we’re right at the top as a highly recommended paid social agency in London and Essex. We’re incredibly proud of the fantastic experts we have in our paid social marketing team, who continually keep up to date with the best practices. Whether it’s Twitter paid social, Facebook paid advertising, Instagram paid ads or LinkedIn paid ads, there’s no bounds to their extensive knowledge. On a daily, monthly and yearly basis, we deliver phenomenal results to our clients, with the metrics to prove it.

Our Paid Social Management Services Include

Our Recent Awards and Achievements

Why Choose Us as Your Paid Social Agency?

ADM ppc

Do you want to partner with hardworking, driven experts in paid social marketing in London and Essex? Working with Absolute Digital Media on your paid social media campaigns is a no-brainer. And we don’t just aim for great results, we deliver them.

We don’t just leave you guessing whether your LinkedIn, Twitter, Instagram and Facebook paid marketing efforts are paying off. We compile and present a comprehensive report to you every month. In this, we will discuss the boosts your metrics have seen thanks to paid social management in the past month as well as in comparison with key dates such as the beginning of your paid social media campaigns.

We explain the implications of these metrics and talk about how your paid ads on social media are driving revenue to your business.

We’ll listen to your ongoing business goals and develop your paid social marketing campaigns to align with your goals.

Working with Absolute Digital Media as your paid social agency in London and Essex, you’ll benefit from a completely tailor-made paid social marketing strategy that enables your business to grow.

Do you want to partner with hardworking, driven experts in paid social marketing in London and Essex? Working with Absolute Digital Media on your paid social media campaigns is a no-brainer. And we don’t just aim for great results, we deliver them.

We don’t just leave you guessing whether your LinkedIn, Twitter, Instagram and Facebook paid marketing efforts are paying off. We compile and present a comprehensive report to you every month. In this, we will discuss the boosts your metrics have seen thanks to paid social management in the past month as well as in comparison with key dates such as the beginning of your paid social media campaigns.

We explain the implications of these metrics and talk about how your paid ads on social media are driving revenue to your business.

We’ll listen to your ongoing business goals and develop your paid social marketing campaigns to align with your goals.

Working with Absolute Digital Media as your paid social agency in London and Essex, you’ll benefit from a completely tailor-made paid social marketing strategy that enables your business to grow.

Do you want to partner with hardworking, driven experts in paid social marketing in London and Essex? Working with Absolute Digital Media on your paid social media campaigns is a no-brainer. And we don’t just aim for great results, we deliver them.

We don’t just leave you guessing whether your LinkedIn, Twitter, Instagram and Facebook paid marketing efforts are paying off. We compile and present a comprehensive report to you every month. In this, we will discuss the boosts your metrics have seen thanks to paid social management in the past month as well as in comparison with key dates such as the beginning of your paid social media campaigns.

We explain the implications of these metrics and talk about how your paid ads on social media are driving revenue to your business.

We’ll listen to your ongoing business goals and develop your paid social marketing campaigns to align with your goals.

Working with Absolute Digital Media as your paid social agency in London and Essex, you’ll benefit from a completely tailor-made paid social marketing strategy that enables your business to grow.

What Makes Us Different

“Absolute Digital Media is an award-winning agency offering innovative campaigns tailored to businesses of all sizes, across all industries. The company has evolved dramatically over the years and we will continue to grow and embrace the latest changes across all areas of digital marketing. We believe in transparent working practices and our clients remain at the heart of what we do as an agency. We’re the experts in digital and we will use our expertise to obtain the results that you need to see to ensure your business reaches its full potential.”

Ben Austin – Absolute Digital CEO

Testimonials

WeFixNow

I’m really glad we made the switch to Absolute Digital Media. Within a relatively short space of time the team were able to double the amount of leads we received whilst halving the costs. Naturally this has had a profound effect on our ROI

Peter Pryor, Manager
Pitney Bowes

Within a couple of weeks of appointing Absolute Digital Media to look after our Pay Per Click advertising on Google they had doubled the number of leads generated and halved the cost. Needless to say we are extremely pleased and are now using Absolute Digital Media for a number of other projects as well.

Mark Seton, Internet Sales Manager
Neopost

Since Absolute took over our account we have seen impressive lead volume increases and CPL reductions.  Absolute have been consistently pro-active and shown excellent expertise. They provide good insight, transparency and reporting so that we now understand better than ever before what is happening on the account and the broader market.

Phil Winfield, Marketing Manager
NAS

Absolute Digital Media has worked impressively to improve the performance of our paid search ads, helping us to secure the $40,000 monthly Google grant. The work Absolute Digital Media has done and continue to do is exceptional, and we will continue to work with them to deliver digital marketing campaigns that have a significant impact on our work as a charity.

Martynas Lazdauskas, Digital Marketing and Website Officer
Montrose Glass

We have used Absolute Digital since May 2015. We are regularly approached by rivals and always reply that we are very pleased with the service and value for money that we have at present.

Michael Montrose
ITS

We’ve had a great start to our project with Absolute Digital Media. The team grasped our needs and wants very early and understood exactly what we hoped to achieve with our campaign. They also spend time getting to know our brand and our competitors allowing them to target our customers far better. We have been able to decrease out CPC by nearly 20% but still see and increase in click and a revenue increase of over 25%, so long may it continue!

Richard Hughes, Digital Marketing Manager

We’re Trusted By

FAQs

01

How does paid social marketing work?

The exact workings of paid ads on social media will vary from platform to platform, but generally it involves creating posts and paying the platform to extend its performance in comparison with non-paid ads. You will be able to decide specifically which demographics of people to target, giving you the best chance of improving your metrics.

02

What experience does absolute digital media have in paid social media?

As a paid social agency, we have years of experience in delivering paid social media campaigns for clients of all scales and across many different industries. However, we treat every new client as unique and will perform a full analysis of your account, as well as listening to the needs and goals of your business, before starting. From there, we will create a bespoke strategy to deliver paid ads on social media that enhance your revenue.

03

What are the different types of paid social?

Practically all major social media platforms allow for paid social ads. With these platforms being free at the point of use, it’s one of the main ways in which they bring in revenue. Most commonly, companies will post Facebook, Twitter and Instagram ads, with B2B businesses benefitting from LinkedIn paid ads. If you aren’t sure which is best for your business, our social media experts will be able to advise.

04

What is your approach to paid social?

We take a data-driven, dynamic approach to paid social marketing for our clients. Before launching paid social media campaigns, we undertake extensive market research to discover your unique target audience as well as the messaging and visual elements they will respond to best. Once it’s live, we constantly manage and review your campaign with the use of metrics tracking to optimise your campaign on an ongoing basis.

05

My Twitter doesn’t perform as well as my Facebook, can you help?

Firstly, we would look into the possible reasons for the discrepancy. Just as you wouldn’t expect the same poster to get the same response in a family activity centre as it would in a nightclub, there is a possibility that your target audience more predominantly uses one social channel over the other. However, it could be that your campaign isn’t optimised specifically for each channel; this is a key component of paid social marketing that is often overlooked.

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