The National Autistic Society is the leading UK charity providing information and support for autistic individuals and their families.
NAS wanted to improve their online exposure through a PPC campaign which could help them to reach their target audience and generate new leads, while also securing the $40,000 a month Google Grant awarded to non-profit organisations that use AdWords. In order to meet Google’s eligibility guidelines to obtain the $40,000 grant, the campaign had to reach an ad spend of $9,900 – at least twice within a six-month period, without exceeding a maximum bid of $2 per ad. We also had to follow the grant account rules as follows: Must have valid conversion tracking, must maintain a 5% click-through rate (CTR) each month, must have at least 2 ads per ad group, must have at least 2 ad groups per campaign and must have at least 2 sitelink ad extensions.
increase in conversions From the 1st February to the 16th March
decrease in CPL compared to the year before
Google AdWords Grant was secured
increase in Campaign Clicks
“Absolute Digital Media is responsive, proactive, and easy to work with. Their expertise is proven with the results they produce – in the period of 2015 – 2016 they achieved 215,000 clicks and increased the ads click-through rate by 3%. They also give valuable feedback and advice.”
Martynas Lazdauskas, Digital Marketing and Website Officer