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The National Autistic Society

NAS Teacher With Child Pay Per Click London

Client:

The National Autistic Society is the leading UK charity providing information and support for autistic individuals and their families.

Category:

PPC

Sector:

Charity

The Brief

NAS wanted to improve their online exposure through a PPC campaign which could help them to reach their target audience and generate new leads, while also securing the $40,000 a month Google Grant awarded to non-profit organisations that use AdWords. In order to meet Google’s eligibility guidelines to obtain the $40,000 grant, the campaign had to reach an ad spend of $9,900 – at least twice within a six-month period, without exceeding a maximum bid of $2 per ad. We also had to follow the grant account rules as follows: Must have valid conversion tracking, must maintain a 5% click-through rate (CTR) each month, must have at least 2 ads per ad group, must have at least 2 ad groups per campaign and must have at least 2 sitelink ad extensions.

The Solution

  • Significantly increase the volume of clicks by improving quality score.
  • Audit each landing page to ensure each user was being sent to the right page.
  • Design a series of unique ads for each group and A/B split test each one.
  • Optimise ad copy, increase quality scores & run the most successful ads after testing.

The Results

conversions

26%

increase in conversions From the 1st February to the 16th March

Decrease in CPR infographics

7%

decrease in CPL compared to the year before

transaction

$40,000

Google AdWords Grant was secured

21%

increase in Campaign Clicks

Testimonial

“Absolute Digital Media is responsive, proactive, and easy to work with. Their expertise is proven with the results they produce – in the period of 2015 – 2016 they achieved 215,000 clicks and increased the ads click-through rate by 3%. They also give valuable feedback and advice.”

Martynas Lazdauskas, Digital Marketing and Website Officer

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