Following our huge success at the European Search Awards and Company Culture Awards, we’re pleased to announce that we have been nominated for yet another award. This time, the awards not about us. It’s about our Senior SEO Manager, Sophie, who has been driving the SEO team forward here at Absolute Digital Media for over 5 years now!
01. Our Own Rising Star
We’re so excited to announce that Sophie has been nominated for “Rising Star” at this year’s The Drum Search Awards amongst 5 other talented individuals eager for the award win.
What an amazing start to our Bank Holiday Weekend! ?
— Absolute Digital Media (@AbsoluteDMedia) April 1, 2021
02. Shoutout To Sophie
As Absolute Digital Media’s Senior SEO Manager, Sophie manages some of the agencies largest clients and monitors and assists the wider SEO team’s campaigns. Hence, Sophie has developed an expertise in brand management, strategy, planning and optimisation, and managing client relations as well as her everyday SEO responsibilities.
In progressing from an SEO Account Manager to Senior SEO Manager, Sophie has taken a focal role in overall brand management and strategy for key clients within the agency. QuidMarket is one of the clients Sophie manages and has directed their new website project redesign, web development optimisation and technical SEO re-structuring; ensuring the client’s projections and goals were achieved at every step of the way. Through expertly handled brand management and keen delivery on client expectations, Sophie sold additional SEO and PPC agency services to the client, providing them with an additional avenue for digital marketing success. The new SEO strategy delivered a 291.30% increase in the number of completed applications for QuidMarket; this was achieved within the first four months of optimisation, from September to December 2020.
Owing to Sophie’s ability to cross-sell our full-service digital marketing offerings, she developed an integrated SEO and PPC campaign with our PPC team, directing their keyword targeting which delivered QuidMarket a PPC campaign which achieved a fantastic £100,000 conversion value revenue within just 40 days of the campaign launching. Sophie’s ability to see an opportunity for further digital advertising has blossomed into a 609% return on ad spend for the client and a huge success for the agency.
03. Kind Words From Our Clients
Sophie is our Head of SEO, who looks after the entire SEO team consisting of Account Managers and Content Account Managers. She provides support to the SEO team offering her experience managing a wealth of clients across all industries to refine and improve upon existing client strategies. Having also led a series of website migration projects, and being closely involved across all departments including content, social media, PPC and email marketing, Sophie helps to ensure each client benefits from a truly integrated service. With 8+ years of combined content and SEO experience, she continues to drive the team forward with new processes and innovations. When she’s not spending her time watching industry webinars and reading the latest SEO news, she’s travelling the world and exploring new cultures.