Extension Architecture SEO Case Study, SEO Case Studies

The Client.

Extension Architecture have over 11 years’ experience in planning applications and building regulation for all types of house extensions. Having completed over 1,500 successful projects, they wanted to introduce an effective SEO strategy that would support their business growth by attracting a higher volume of traffic to their website to increase leads.

Results.

Hitting the ground running with Extension Architecture, we are thrilled to see our digital approach pushing the client towards an increase in online visibility and leads.

+57%

increase in traffic

+17%

increase in goal completions

+96%

increase in revenue

The Objectives

Extension Architecture were keen to make their objectives clear – operating in a highly competitive market, they needed to achieve the results they had initially set out to support the growth of the business. This meant that as their chosen seo marketing agency we needed to work fast to ensure the campaign was profitable from the get-go.

01. Increase the number of conversions coming through the site

02. Drive further relevant traffic to the website

03. Position the brand as a leader in the home improvement field

The Strategy.

Following the initial strategy, we began to highlight areas of the campaign we would work on in priority order ranging from highest priory to lowest priority to provide us with the chance to pick up some initial traction whilst we continued to work across the different areas of the campaign.

The Campaign.

At the start of the campaign, we identified that the client’s backlink profile featured several poor-quality backlinks that were also not relevant to the service Extension Architecture provide, harming its quality. We removed these backlinks as a priority and devised a targeted link building strategy to improve the topicality and relevancy of the backlink profile. As part of the content strategy, we concentrated on delivering new content around the key service pages and location pages on the site which involved writing E-E-A-T focused content to improve local visibility and enhance lead generation, taking advantage of schema opportunities such as FAQ schema, organisation schema and author schema wherever possible. We also conducted a blog analysis as most of the site traffic was coming through blogs that were informational and had a high bounce rate. The blogs that were causing cannibalisation on the site were promptly redirected and, to reduce bounce rate, we implemented further call-to-actions to better direct the clients target audience.

+96%

increase in revenue

“We’ve thoroughly enjoyed working with the Absolute team so far and are looking forward to seeing how else they can support us in our marketing particularly as the business continues to grow. I highly recommend to anyone looking for an agency who puts their clients first and know what they’re talking about.”

Marketing Manager at Extension Architecture

Multi Award-Winning Agency

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