Targeted Approach To Win Big

Ladbrokes worked alongside the Absolute Digital Media team to create a targeted outreach campaign that would provide sustainable ranking increases. Here’s how we did it.

Client: Ladbrokes
Category:
Sector: Gaming
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The Client

Ladbrokes is the UK’s biggest bookmarker and the world’s most trusted gambling site, offering sports betting, horse racing and financial betting.

ladbrokes logo
ladbrokes roulette wheel

The Challenge

Having seen our previous success in online casino outreach campaigns, Ladbrokes was keen to work with us to implement a highly creative, targeted outreach campaign that would provide sustainable ranking increases for some extremely competitive keyword phrases. A major focus of the campaign was on content marketing, in order to promote the brand as an industry leader while providing valuable information in a fun and creative way on their site.

The Objectives

The Solution

  • Full, in-depth site analysis to determine the effectiveness of previous SEO strategies, and to extract additional information to determine strategy.
  • Develop a number of creative campaigns, integrating games and infographics.
  • Work closely with the client to conceptualise brand voice, establish tone and branding, while also meeting the industry’s stringent compliance standards.
  • Optimise existing revenue-generating pages and identify keyword and creative gaps in the News section.

Results.

238%
increase in click-through rate
150
Page 1 Positions Achieved,
Quote

It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.

Dudi Nakdimon
Managing Director

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