Client:
QuidMarket
QuidMarket are a loan company offering an alternative to payday loans and creating secure, affordable 3 – 6 month short term instalment loans for customers in need of short to mid-term financial help.
Category:
Web Design
Sector:
Finance
The Brief
QuidMarket are a loan service who value their customer experience at the core of their business. We needed to integrate this business value into the redesign of their existing website to improve website visibility, increase conversion and drive brand authority. To deliver a successful website redesign, we focused on creating a user-focused website to entice users to submit a loan application with QuidMarket and increase their website conversion.
The Solution
- Redesign the existing website to be more search engine-friendly and user-friendly, focusing on the look and feel of the website with UX design at the heart of the reinvigoration.
- Develop a close agency / customer relationship with Quid Market through detailed initial conversations and questioning to get to the root of their problems and create a robust plan.
- Foster customer trust with a clear and professional website design to showcase the brand’s commitment to customer cares with no hidden or late payment fees.
- Design a new mobile responsive site to capitalise on the increase of mobile searches.
- Create client login domains for users to confidently and securely access their financial information.
- Structure and organise the site with a detailed sitemap to optimise all web pages and drive traffic.
- Implement a thorough SEO strategy throughout the new website to improve page rankings and visibility.
- Run a full technical audit to ensure the site is bug-free and fully accessible across all devices before deployment.
