Stelrad

 Featured In Forbes, Real Homes & More. Stelrad are the UK’s #1 heating specialists, manufacturing and supplying tailor made

Client: Stelrad
Category:
Sector: eCommerce
Share:

The Client

Stelrad are the UK’s #1 heating specialists who both supply and manufacture tailor made products. In a highly competitive industry, it was important that Stelrad’s PR strategy was able to clearly distinguish the brand from its competitors to drive links and traffic to the website. Our objectives for this campaign were as follows:

Stelrad

The Objectives

Stelrad on mobile

The Strategy

Stelrad operate in a competitive industry and one that can often lack creativity. We knew that, in order for our digital PR campaign to be successful, we would need to think outside of the box.

Through doing so, we would be able to gain links in high-tier, high-brow publications to improve both SEO rankings and position the brand as authoritative and credible. A big part of our strategy was gaining coverage in interior design publications to get Stelrad in front of their target audience whilst continuing to drive the brand to the forefront of the industry.

The Campaign

  • Using National Day content calendars as a guide, we identified relevant national days/events, such as National Cleaning Week, and created campaigns around them. The Spring Cleaning Hacks piece was launched just before National Cleaning week and gained high level coverage as a result.
  • We often combine celebrity interior design style with expert commentary from our client to make our campaigns newsworthy. We looked at celebs interior accounts on Instagram and gained coverage across two niches – women’s magazines focussed on celebrities plus interior design focussed publications.
  • Data led campaigns can be time consuming, so we always endeavour to ensure the ones we do will be relevant, newsworthy, and primed for targeted outreach. The topic of green energy and sustainability is always hot, so we came up with a campaign to measure the greenest regions across the UK. We angled the piece across many different regions so that we could target regional publications – this saw us gain 11 pieces of high level coverage for this campaign.

Results.

So far, we have got links in the likes of Forbes, The Sun, The Daily Express, Real Homes, Good Homes, Bustle and many more.

We have also achieved 126 pieces of coverage overall and counting!

Featured in
Real Homes
Featured in
Forbes
126 pieces
of coverage to date

Do you want to build an award-winning SEO campaign?

Build an award-winning SEO campaign

Other Relevant Case Studies

Footactive

FootActive are the leading manufacturer of orthotic insoles made by foot specialists.

Eden’s Gate PR

Eden’s Gate is the UK’s leading CBD health and wellness store. Promoting The World’s Finest CBD Products

Vera Clinic

Vera Clinic are a leading hair clinic and cosmetic hospital in Turkey.

Start Now!

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.


    Subscribe me to the latest digital marketing updates and promotional information