The Client
House Signs Direct partnered with us with the aim of increasing their organic search visibility. With a great product at their fingertips, they wanted to make sure that they were known as a leading house signs provider in the UK. With a host of experience within eCommerce, our SEO team went ahead and started to look at the different ways we could grow the brand. Our objectives were to:
The Objectives
The Strategy
When Visual Signs first partnered with us, they didn’t have any content on their website. We wanted to make sure that the brand could be seen and so focused on creating a content marketing campaign that would support the search visibility of the brand.
To support this activity, we created a strategic link building strategy that would enable us to effectively target their primary areas, promoting the different house signs they had available to purchase on the website.
We also carried out site speed optimisation, plus further technical fixes, across the site to improve user journey and conversion rate. In turn, we have been able to increase the number of organic users visiting the site and total number of purchases.
The Campaign
- As part of our strategy, we went ahead and create a full keyword mapping file to support our objectives.
- This included an in-depth audit of the technical health of the website to identify all the obvious and underlying issues on the site.
- This helped us to identify what we should be targeting on each individual page, allowing us to plan out the campaign in order of priority according to what would make the biggest impact first.
- A part of this was fixing the internal linking across the site, as it previously lacked any structure.
Results.
Since partnering with Visual Signs, we have achieved a 490.86% increase in organic users.
We have also seen a 234.39% increase in revenue.
Organic visibility has increased by 82.32%.
Do you want to build an award-winning SEO campaign?
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