Visual Signs SEO Case Study, eCommerce SEO Case Study

The Client.

House Signs Direct partnered with us to enhance their organic search visibility and establish themselves as a leading UK house signs provider. Our experienced eCommerce SEO team explored various strategies to achieve the brand’s goals.

Results.

We are excited to see the positive impact of our multi-service digital approach with FootActive, as it has led to an increase in online visibility and sales right from the start.

+491%

increase in organic users

+234%

increase in revenue

+82%

increase in organic visibility

The Objectives

Visual Signs made their objectives clear, aiming to achieve their set results in a highly competitive market to support business growth. Our team had to work quickly to ensure profitability of the campaign from the start.

01. Enhance visibility on organic search results

02. Boost organic conversions and revenue

03. Increase website visitors and page views YoY

The Strategy.

When Visual Signs partnered with us, their website lacked content. To boost the brand's visibility, we created a content marketing campaign and a strategic link building plan targeting their primary areas. We also optimised the site speed and made technical fixes to improve the user journey and conversion rate. As a result, we increased organic traffic and the number of purchases made on the site.

The Campaign.

To increase the online visibility and traffic of our client's website, we implemented a comprehensive strategy that involved conducting an in-depth technical audit to identify any underlying issues. We then created a full keyword mapping file to prioritise our objectives and determine what needed to be targeted on each individual page. To optimise the site's internal linking structure, we fixed the existing gaps and created a more organised structure for better user experience and search engine optimisation. Our focus was on addressing the most pressing issues first to make the biggest impact. The result was an improvement in the website's technical health and performance, making it easier for users to navigate and engage with the brand. This, in turn, led to an increase in organic traffic and ultimately higher sales.

+213%

increase in new users

“Our SEO campaign with Absolute Digital Media’s team was a game-changer for our business. Thanks to their expertise, we were able to see a 491% increase in organic users and a 234% boost in revenue. Their targeted approach and strategic planning helped us achieve our goals and exceed our expectations. We highly recommend their services to any business looking to improve their online presence and drive revenue."

Patrick Green

Managing Director

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