Luke Kyte
Managing Director
- 12Years in industry
- 1Years at Absolute
- Remote, near LondonBased at
- 5Regulated sectors worked in
I still shape digital PR angles myself, particularly in sectors where the obvious story will not get picked up
Luke Kyte’s experience
I studied multimedia journalism and wrote for national press, including The Guardian, before moving into agency work in 2014
What Luke does here
I still shape digital PR angles myself, particularly in sectors where the obvious story will not get picked up
I run the agency day to day, so a good part of the week is the commercial side rather than the delivery: hiring, how the senior team is structured, performance management, and whether we are genuinely resourced to deliver what has been sold. The rest goes on the decisions that determine whether clients will be successful before the real work starts: who is on the account, how the strategy has been scoped, and whether what we have promised is actually deliverable. I get pulled in when a client's problem is commercial rather than technical, which usually means pitch strategy for a regulated account, restructuring campaigns that have drifted, or working out why a campaign that looks fine in a report is not moving revenue. Clients come to me directly when they want a straight answer on whether something is worth doing. I still shape digital PR angles myself, particularly in sectors where the obvious story will not get picked up.
Where Luke makes the difference
Areas of expertise
- Digital PR and link acquisition for regulated financial services and insurance brands
- Earning national media coverage for brands mainstream publishers avoid
- including restricted categories
- Search and PR strategy for high-volume consumer comparison and travel brands
- Restructuring underperforming retainers and account teams
- Commercial and pitch strategy for regulated-sector search accounts
Industry specialisms
- iGaming (5 years)
- Financial services (10 years)
- Legal (10 years)
- Insurance (10 years)
- Adult (5 years)
What drives Luke
The work still goes out on time, the reporting still happens, and nobody notices that the thinking stopped about eight months in
Most agencies lose an account long before the client says anything. The work still goes out on time, the reporting still happens, and nobody notices that the thinking stopped about eight months in. Retention is not a customer service problem, it is a strategy problem. If the plan you are running in year three is the plan you sold in month one, the account is already gone. The agencies that keep clients are the ones willing to tell them the original strategy is finished.
Connect with Luke
Luke is Managing Director at Absolute Digital Media. If you have a question about digital PR and link acquisition for regulated financial services and insurance brands, or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of Luke.
