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Social media marketing for insurance companies and providers

Insurance is a trust-first purchase, and social media plays a bigger role in that trust than most insurers give it credit for, since prospects often check a provider’s social presence before ever requesting a quote. Our team plans organic and paid activity around FCA rules on financial promotions from the first draft, so campaigns launch clean and stay live rather than getting flagged and reworked mid-campaign. That work runs alongside our digital PR for insurance brands and content marketing for insurance brands, so the same credibility signals carry across every channel a prospective policyholder encounters. The result is social activity that builds genuine confidence with a naturally cautious audience, measured on lead quality and engagement rather than reach alone.

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Get Your Free Insurance Social Media Audit

See how your insurance social presence performs against competitors and where paid and organic budgets are leaking. Share a few details through our contact page, and our team will put together a free, no-obligation audit.

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    Why a specialist

    Insurance social media shaped by your policyholders, not a template

    Insurance customers make a considered, trust-based decision, and a social strategy built for a different sector rarely accounts for that. Meta and TikTok both gate or restrict financial promotion advertising, and the FCA’s financial promotion rules, alongside the ASA’s CAP code, control what claims can be made and how clearly risk must be communicated. Our team builds organic and paid creative around your actual policyholders and prospects, so messaging stays clear, fair, and not misleading from the first draft, rather than getting flagged and reworked after launch. It’s one of the services on our social media marketing for regulated industries that we offer, run for the same insurance clients we support through digital PR, measured on revenue and return on ad spend rather than reach alone.

    2008In regulated search since
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    97%Client retention
    28 moAverage client tenure
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    Compliance-first

    Insurance social media with results to back it up

    We run insurance social as a specialist discipline, not a generic add-on to a wider social offering, which means financial promotion rules and clear, fair messaging drive the work from the first brief rather than getting bolted on afterward. That approach keeps campaigns live and converting, backed by the same digital PR for insurance brands and content marketing for insurance brands work we run alongside it, so every channel builds the same trust with the same audience. If that’s the kind of social partner you’re looking for, talk to our team.

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    Questions

    Social media marketing for insurance companies, answered

    What is insurance social media?

    Insurance social media is the management of organic and paid social for FCA-regulated insurance brands and brokers, within each platform’s financial services policy and the FCA’s financial promotion rules, measured on revenue and return.

    Can you run paid social for insurance brands?

    Where the platform permits it. Meta and TikTok gate or restrict financial services ads, so we plan activity around what is genuinely allowed and build creative to clear the rules.

    How do you keep insurance social campaigns fair and clear?

    Through clear product information, no misleading cover or price claims and creative built to the FCA’s financial promotion rules and Consumer Duty, all planned in from the brief.

    Which platforms do you manage?

    Meta, LinkedIn, TikTok and other platforms where financial services activity is permitted, for both paid and organic, chosen by market and audience.

    Does social work alongside SEO and PPC?

    Yes. Social is strongest as part of a joined-up insurance programme alongside our SEO and PPC for Insurance.

    How is success measured on insurance social campaigns?

    We report against lead quality, engagement quality and return on ad spend rather than reach or follower counts, the metrics that actually reflect whether a campaign is reaching genuine prospects.

    Do you work with both insurers and brokers?

    Yes. We run social for insurance providers and brokers alike, tailoring the approach to whether the goal is direct policy sales or referral-driven growth.

    Get started

    Talk to a social media marketing for insurance companies specialist

    If you run an FCA-regulated insurance brand or brokerage and want social that respects the rules you operate under, tell us where you are. We will set out where the biggest social gains are and how we would get you there.