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Pharmaceutical social media agency for MHRA-regulated brands

Most major platforms restrict pharmaceutical promotion outright, which is exactly why a generic social media approach fails here before it starts. Our team works within what each platform genuinely permits for MHRA-regulated brands, building organic and paid activity that reaches real audiences without triggering takedowns or account suspensions. That work sits alongside our digital PR for pharmaceutical brands and content marketing for pharmaceutical brands, so the same credibility built through earned coverage and long-form content carries through to what a prospective audience sees on social. It’s one part of our broader social media marketing for regulated industries offer, measured on genuine reach and return on ad spend rather than follower counts that don’t convert.

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    Why a specialist

    Pharmaceutical social media, planned around MHRA and ABPI standards

    Pharmaceutical audiences, whether patients or health professionals, engage differently from most, and a social strategy built for another sector rarely accounts for that. The MHRA prohibits public advertising of prescription-only medicines, and the ABPI Code of Practice, enforced by the PMCPA, governs how products are promoted to health professionals and requires that every claim be substantiated and referenced. Our team builds organic and paid creative around your actual audience, whether that’s patients or clinicians, so messaging stays accurate and properly referenced from the first draft rather than getting flagged and reworked after launch. It’s one of the services on our social media marketing for regulated industries that we offer, run for the same pharmaceutical clients we support through digital PR, measured on commercial return rather than vanity reach.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
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    Compliance-first

    Pharmaceutical social media built to grow reach

    We run pharmaceutical social as a specialist discipline, not a generic add-on to a wider social offering, which means platform policy and the ABPI Code drive the work from the first brief rather than getting bolted on afterward. That approach keeps campaigns live and growing reach, backed by the same digital PR for pharmaceutical brands and content marketing for pharmaceutical brands work we run alongside it, so every channel builds toward the same audience. If that’s the kind of social partner you’re looking for, talk to our team.

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    Questions

    Pharmaceutical social media agency, answered

    What is pharmaceutical social media?

    Pharmaceutical social media is the management of organic and paid social for pharmaceutical and life-sciences brands, within each platform’s policy and the ABPI Code enforced by the PMCPA, measured on commercial return.

    Can you run paid social for pharmaceutical brands?

    Where the platform and the rules permit it. Prescription-only medicines cannot be advertised to the public, so we plan activity around corporate, disease-awareness and health-professional audiences and build creative to clear the codes.

    How do you handle patient safety in pharmaceutical social campaigns?

    Through adverse-event reporting processes, substantiated and referenced claims and creative built to the ABPI Code, all planned in from the brief.

    Which platforms do you manage?

    Meta, LinkedIn, TikTok and other platforms where pharmaceutical activity is permitted, for both paid and organic, chosen by market and audience.

    Does social work alongside SEO and PPC?

    Yes. Social is strongest as part of a joined-up pharmaceutical programme alongside our SEO and PPC for Pharmaceutical.

    How is success measured on pharmaceutical social campaigns?

    We report against reach, engagement quality and commercial return rather than follower counts alone, the metrics that actually reflect whether a campaign is reaching the right healthcare professionals or patient audiences.

    Do you work with both prescription and over-the-counter brands?

    Yes. We run social for both prescription-only and over-the-counter pharmaceutical brands, tailoring the approach and audience to what each product is legally permitted to communicate.

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    Talk to a pharmaceutical social media marketing agency

    If you market a pharmaceutical or life-sciences brand and want social that respects the rules you operate under, tell us where you are. We will set out where the biggest social gains are and how we would get you there.