Seen. Everywhere.

eCommerce digital PR agency for online retail & DTC brands

eCommerce brands compete for attention in a crowded, fast-moving market, and generic product announcements rarely earn a journalist’s interest. We pitch real angles, whether that’s a data story, a launch, or a genuine trend, to outlets your customers actually read, then check every claim against consumer-protection rules before it runs. It’s the same standard behind our Link Building and SEO services, so coverage and rankings move together.

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Get Your Free eCommerce Digital PR Audit

See how much of your eCommerce coverage is actually passing authority, and where the linkable stories are, whether you're a retailer or a DTC brand. Send us a few details, and our team will put together a free, no-obligation audit.

    Award-winning, independently judged See all our awards
    European Agency Awards 2026 logo European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards European Agency Awards 2026 logo European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards
    Trusted by
    Originals CBD logoMegaPleasure logoQuidMarket logoCompare the market logoLadbrokes Signs LogoPostMyMeds logoMotorcycleInsurance.org.uk logoCashfloat logoFastloan logoStelrad logoLuxury Toy X logoPure Pleasure logoZealcbd Logo 300x75 logoJackpot247 logoLoan Bird logoEdens Gate LogoSupercasino logoCreative Carpers logoVera Clinic logoOriginals CBD logoMegaPleasure logoQuidMarket logoCompare the market logoLadbrokes Signs LogoPostMyMeds logoMotorcycleInsurance.org.uk logoCashfloat logoFastloan logoStelrad logoLuxury Toy X logoPure Pleasure logoZealcbd Logo 300x75 logoJackpot247 logoLoan Bird logoEdens Gate LogoSupercasino logoCreative Carpers logoVera Clinic logo
    The full mix

    Other channels behind eCommerce digital PR

    A viral moment on launch day is great until the traffic hits a page that can’t handle it or doesn’t rank a week later. Real eCommerce PR isn’t just a spike; it’s paired with Link Building for eCommerce to turn coverage into lasting authority, and with SEO for eCommerce to ensure the pages people land on are built to convert and rank. One good story, three channels working from it.

    SEO for eCommerce

    We win non-branded organic search for online retail and direct-to-consumer brands, inside the rules that govern consumer-facing selling in the UK.
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    AI Visibility for eCommerce

    We get online retail and direct-to-consumer brands cited and recommended inside AI answers, ChatGPT, Google AI Overviews, Gemini and Perplexity.
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    PPC for eCommerce

    We run paid search, shopping and paid social for online retail and direct-to-consumer brands, inside the pricing, feed and consumer-protection rules that govern retail advertising.
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    Social Media for eCommerce

    We grow online retail and direct-to-consumer brands on social, through organic and paid, from social commerce to full-funnel prospecting.
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    Content for eCommerce

    We plan, write and optimise content for online retail and direct-to-consumer brands, inside the consumer-protection rules that govern the sector.
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    Digital PR for eCommerce

    We earn online retail and direct-to-consumer brands the coverage and authority that paid channels cannot buy, cleared for compliance first.
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    Link Building for eCommerce

    We earn authority links for online retail and direct-to-consumer brands: editorially given, penalty-safe, and built to lift rankings.
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    Ratings & reviews

    Independently reviewed and rated

    Verified, independent reviews from the businesses we work with.

    The project

    Digital Marketing for Travel Insurance Company

    $200,000 to $999,999 · $200,000 to $999,999

    Project summary

    Absolute provides extensive digital marketing for six websites and campaigns. They utilize SEO strategies, conversion rate optimization, link building, and offer content advice through specialized teams.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They've exceeded all of my expectations and their own initial projections.”

    Nov 15, 2017

    Feedback summary

    Their strategies have improved conversion rates tenfold and generated £4 million. They’re transparent, diligently explain the complex world of digital marketing, and provide detailed status reports, creating a level of trust that’s established Absolute as a long-term partner.

    The reviewer

    Louise Quick

    CEO, Application Advice Services UK Ltd.

    • London, England
    • 11-50 Employees
    • Phone Interview
    • Verified
    Read on Clutch
    The project

    AdWord Restructuring and Management for Charity

    $10,000 to $49,999 · $10,000 to $49,999 · Oct. 2017 - Ongoing

    Project summary

    Absolute Digital Media originally restructured and now manages a non-profit's Google AdWords account. The team aligned the account with the organisation's goals and services while improving the quality score.

    5
    Quality5.0
    Schedule5.0
    Cost4.0
    Willing to Refer5.0
    The review

    “Their thoroughness, expertise, and proactive approach makes them a pleasure to work with.”

    Nov 10, 2017

    Feedback summary

    The site improved exponentially by the end of the first month. Absolute Digital Media is proactive and approachable. Their quick response time eliminates the need for SLAs. The team researches into the markets they work in and to achieve great results.

    The reviewer

    Alexandra West

    Digital Marketing Manager, NCT

    • London, England
    • 201-500 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    PR & Digital Mktg for iGaming Company

    1On site optimizationTechnical SEO · Confidential · Jan. 2026 - Ongoing

    Project summary

    Absolute Digital Media provides SEO and PR services for an iGaming firm. They build backlinks and consult on brand protection, affiliate network strategy, and technical SEO for a website rebuild.

    5
    Quality5.0
    Schedule4.0
    Cost4.0
    Willing to Refer5.0
    The review

    “Overall, the experience is good.”

    Apr 28, 2026

    Feedback summary

    Absolute Digital Media has helped the client see success with the number of backlinks they built. The team listens intently and provides proper advice. They also communicate effectively with the client's web development team to manage technical SEO. Overall, the client is pleased.

    The reviewer

    Kevin Jonas

    SEO Lead, Gambling

    • 1,001-5,000 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    UX/UI Desing, SEO & PPC for Radiatiors Manufacturer

    1Google AdwordsContent developmentLink earning & development · Confidential · Jan. 2021 - Ongoing

    Project summary

    Absolute Digital Media provides digital marketing services for a radiator manufacturer. The team aims to increase the client's website performance through SEO, PPC, technical development, and UX/UI design.

    5
    Quality5.0
    Schedule4.5
    Cost5.0
    Willing to Refer5.0
    The review

    “They continue to provide a high level of service which shows in the site's performance year on year.”

    Jan 22, 2024

    Feedback summary

    Thanks to Absolute Digital Media, the client's website has improved its performance and profitability yearly. The team provides high-level service, communicates through virtual meetings, and is easy to work with. Overall, their dedication to achieving desired results is impressive.

    The reviewer

    Sarah Baker

    Marketing Communications Manager, Stelrad Radiators

    • Mexborough, England
    • 201-500 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    PPC for Software Company

    Google Adwords · $10,000 to $49,999 · Jan. 2020 - Ongoing

    Project summary

    Absolute Digital Media has provided PPC services for a software company. They have managed the client's Google Ads campaigns.

    4.5
    Quality4.0
    Schedule5.0
    Cost5.0
    Willing to Refer4.0
    The review

    “They were a good fit for our company culture.”

    Oct 26, 2023

    Feedback summary

    Absolute Digital Media's work results in a positive ROI, meeting expectations. Their exceptional project management is in harmony with their professional management style. They maintain effective communication, responsiveness, and professionalism throughout the project.

    The reviewer

    Anonymous

    Manager, iVent

    • Harrogate, England
    • 11-50 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SMM for Fishing Prize Giveaway Company

    Facebook AdvertisingInstagram Advertising · Confidential

    Project summary

    Absolute Digital Media provided social media marketing for a fishing prize giveaway company. They worked on increasing the client's reach and sales on Facebook and Instagram.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They have gone above and beyond.”

    Oct 19, 2023

    Feedback summary

    Thanks to Absolute Digital Media's work, the site experienced a significant increase in traffic and sales. The team consistently delivered work on time and maintained a high standard of quality. Their exceptional customer service and care were particularly noteworthy.

    The reviewer

    Kayleigh Crowther

    General Manager, creative carpers

    • Milton Keynes, England
    • 1-10 Employees
    • Online Review
    Read on Clutch
    The project

    SEO Services for Marketing Agency

    2Content developmentLocal searchOn site optimization · Confidential · Feb. 2026 - Ongoing

    Project summary

    Absolute Digital Media provides SEO services for a marketing agency. The team has also worked on website optimization, keyword research, and WordPress CMS and page-building support.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “I’m very impressed with their work.”

    Jul 24, 2026

    Feedback summary

    Absolute Digital Media has delivered content pages and sorted out technical areas. The team has resolved technical issues regarding strategy alignment, getting the right content balance, internal linking structure, and site schema. Their tailored approach has been crucial to the project's success.

    The reviewer

    Stephen McAllister

    Director, McAllister Digital Ltd

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    Digital Marketing & SEO for Motorcycle Insurance Firm

    1Content developmentLink earning & developmentOn site optimization · Confidential · Jan. 2022 - Nov. 2023

    Project summary

    A motorcycle insurance firm engaged with Absolute Digital Media for their digital marketing and SEO services. The team was tasked with growing the client's digital presence and search engine visibility.

    5
    Quality5.0
    Schedule4.5
    Cost4.5
    Willing to Refer5.0
    The review

    “I'm so glad I made the decision to work with the Absolute Digital Media team.”

    Jun 12, 2023

    The reviewer

    Matthew Stokes

    Specialist Insurance Manager, Motorcycle Insurance Firm

    • 1-10 Employees
    • Online Review
    Read on Clutch
    The project

    CRO, Web UX/UI Design & Development for Online Retailer

    2UX Strategy · Less than $10,000 · Mar. 2026 - Ongoing

    Project summary

    Absolute Digital Media has helped an online retailer relaunch their website. The team provides content planning, site structure support, conversion rate optimization (CRO), wireframes, and detailed reports.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They provide a personal touch and bespoke level of solution as opposed to a generic process to run through.”

    Jun 18, 2026

    Feedback summary

    Absolute Digital Media has ensured that the client's site relaunch goes smoothly. The team has helped the client achieve a 100% uplift in initial traffic from SEO activity, new keywords ramping up, and more exposure within digital and SEO. The client has also seen a 40% increase in conversion rate.

    The reviewer

    James Matthews

    Business Manager, Bossy Cat

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO & PR Services for Men's Grooming Products Company

    Google AdwordsWordPress SEO · Confidential

    Project summary

    Absolute Digital Media provided SEO and PR services for a men's grooming products company. The team developed and implemented a managed growth strategy, focusing on SEO, link-building, and digital PR.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They combine deep technical expertise with genuinely proactive, human support.”

    Jun 18, 2026

    Feedback summary

    Absolute Digital Media's work helped the client achieve improvements in SEO and e-commerce metrics. The team increased organic traffic, keyword visibility, e-commerce revenue, and conversion-driven metrics. Absolute Digital Media's organized, transparent, and proactive approach was commendable.

    The reviewer

    Anonymous

    Owner, Hollo Supply

    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO & Content Marketing Services for Online Casino

    Blog Writing ServicesOn site optimizationTechnical SEO · Confidential · May 2025 - June 2026

    Project summary

    Absolute Digital Media provided SEO services for an online casino. The team worked on technical SEO, content, link building, and reporting to improve the client's organic search performance.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “Their team does not just provide recommendations; they explain the reasoning behind them.”

    Jun 14, 2026

    Feedback summary

    Thanks to Absolute Digital Media's efforts, the client saw improvements in keyword rankings, organic traffic, and SEO visibility. The team was organized, communicative, and responsive to needs. They were also proactive, helping the client understand SEO by providing clear recommendations.

    The reviewer

    Miguel Aguilar

    SEO Specialist, Online Casino

    • 11-50 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO, PPC & Email Mktg Services for IT Company

    4Google AdwordsContent developmentLink earning & development · Confidential · Sep. 2024 - Ongoing

    Project summary

    Absolute Digital Media provides SEO, PPC, and email marketing services for an IT company. They conduct audits, create targeted content, manage Google Ads campaigns, and develop email marketing strategies.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “What impressed us most was the genuine strategic thinking they brought to the table.”

    May 11, 2026

    Feedback summary

    Absolute Digital Media has significantly increased organic traffic and improved cost-per-acquisition and conversion rates. Their project management is strong, meeting deliverables on time and providing clear reports. The team is responsive, proactive, and offers genuine strategic thinking.

    The reviewer

    Anonymous

    Director, IT Company

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    Read all our Clutch reviews
    Why a specialist

    eCommerce digital PR, built for how shoppers think

    Shoppers judge a brand faster than almost any other audience, and retail claims are governed by consumer-protection law on top of that. The Consumer Protection from Unfair Trading Regulations and the ASA set out what can be said about price, savings, and product, so every campaign leads with real data and a real angle, then stands up to scrutiny before it goes out. Done well, it earns authority, referral traffic, and rankings at once, in a market where trust converts shoppers into customers. It’s part of our wider digital PR offering, run for our eCommerce clients, as well as sectors like financial services and insurance.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    How we work
    Adm insights
    The eCommerce digital PR challenge

    What eCommerce digital PR has to prove

    Built on accurate claims

    Price, saving, and product claims are governed by consumer-protection law, so campaigns are planned to clear the CPRs and the ASA before a story goes out.

    Pre-launch compliance Passed
    Consumer Protection Regs (CPRs)
    ASA
    UK GDPR
    Accurate pricing claims
    Data-led stories

    Newsworthy or nothing

    Journalists ignore anything that is not genuinely useful, so campaigns lead with real data and a real angle, not a thinly-veiled advert.

    18Years in regulated search

    Claims that stand up

    What can be said about savings, stock, and demand is governed by the CPRs and the ASA, so stories land coverage without overstating.

    100%
    Compliance pass-rate

    Quality of placement

    Coverage in the right, relevant, authoritative titles moves rankings and trust far more than volume.

    Schema
    Entities
    Clean structure

    Reputation drives revenue

    Shoppers buy from brands they trust, so placements build credibility that converts, not just links.

    Are the product claims substantiated?
    Every one.
    And the pricing disclosures?
    CMA-clean.

    Winning the category term, not just the brand term

    Stelrad sells radiators in a category where the head terms are fought over by manufacturers, marketplaces, and every merchant in between. Non-branded rankings are the ones that grow revenue, so those are the ones we go after.

    Proof, not promises

    Real coverage, real eCommerce brands

    Plenty of agencies chase coverage for its own sake. Every campaign below was built to stand up to consumer-protection scrutiny and land in titles that actually move rankings, trust, and revenue, not just a placement count.

    View all case studies
    Radiators and central heating, the category Stelrad manufactures for
    Digital PR Case Studies

    Referring domains from 355 to 2,330 for Stelrad

    Read More
    Standards-first

    eCommerce digital PR that stands up to scrutiny

    We run eCommerce digital PR to the same standard as our regulated-industry work, which means every story is built to clear the CPRs and the ASA and land in credible titles, not just to chase links. That grows authority and referral traffic while protecting the trust shoppers place in your brand. If that is the standard you need, talk to our team.

    Our regulated approach
    Adm insights
    Questions

    eCommerce digital PR agency FAQs

    What is eCommerce digital PR?

    eCommerce digital PR is the practice of earning editorial coverage and authoritative links for online retail brands through newsworthy, accurate campaigns, building authority, referral traffic, and rankings at once.

    What governs what you can claim in retail digital PR?

    Claims about price, savings, and product are governed by the Consumer Protection from Unfair Trading Regulations and the ASA, so campaigns are built to be both newsworthy and accurate, landing coverage without overstating.

    How is digital PR different from link building?

    Digital PR earns coverage and links through stories; link building is the broader discipline of growing authority. They overlap, and we run both. See Link Building for eCommerce.

    How do you measure eCommerce digital PR?

    On the quality and relevance of coverage, authoritative links won, referral traffic and the category rankings and sales that follow, not just a raw placement count.

    Does digital PR work alongside SEO?

    Yes. Digital PR amplifies organic growth, so it pairs directly with our SEO for eCommerce and the rest of your marketing.

    Do you work with marketplaces as well as DTC brands?

    Yes. Marketplace sellers and DTC brands both compete for the same category terms, so the pitching approach adapts to whichever position you’re starting from.

    What kind of story actually gets picked up in retail?

    Real data, a genuine trend, or something newsworthy beyond “we launched a product.” Journalists ignore anything that reads as an advert.

    Insights

    eCommerce digital PR agency insights

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    Mar 1, 2024 Read More
    All insights
    Get started

    Talk to an eCommerce digital PR specialist

    If you run an online retail or direct-to-consumer brand and want coverage that builds authority and stands up to scrutiny, tell us where you are. We will set out where the biggest digital PR gains are in eCommerce and how we would get you there.