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A Beginner’s Guide To Implementing Hreflang

If you work in SEO, then the chances are you will have heard the term ‘hreflang tags’ being thrown around at some stage of your digital journey. This is particularly

5 Ways To Boost Your Fashion SEO Strategy

Whether you’re an in-house marketer with no SEO knowledge or someone with years of experience in the industry, it’s vital to know the brand and its product offering like the

How To Integrate Organic and Paid Social Media To Drive Results

When it comes to posting on social media, few people understand the power of integrating an organic campaign with a paid social media campaign. However, the are several reasons why

Your Guide To Determining Your Digital Strategy

The future is digital, and the future is here. Using technology, you can boost online visibility and ultimately grow your business. Marketing, customer interaction, eCommerce and business processes combine to

7 Tips To Maximise ROI In Facebook Ads

As PPC Manager here at Absolute Digital Media, I have a lot of experience with paid advertising platforms such as Google Ads and, of course, Facebook Ads! But, when it

Social Media Practices Guaranteed To Help You Stand Out

It can be a difficult thing to GRAB SOMEONE’S ATTENTION on social media and to gain the trust of your audience. Luckily, the world of social media is undergoing a

Core Web Vitals with Martin Splitt, Dave Smart, Giacomo Zechinni & Ulrika Viberg

Oh, what a night! We had an amazing evening yesterday speaking with some of the industries most looked up to experts including Martin Splitt, Developer Advocate at Google, Dave Smart,

Social Media SEO: Improve Your SEO Ranking With Social Media

Are you ready to improve your SEO ranking with the help of social media? We thought so! Despite all of the controversy, it’s true that popular social media platforms such

Our Top 5 Favourite Scripts Every Google Ads Account Should Have

No matter how smart and automated the new Google Ads campaigns are while using machine learning, we still need to take advantage of the scripts if we want to further

Our April Industry News De-Brief

It’s been another hectic month in the marketing world, with Google choosing to push back its rollout of the Page Experience algorithm update and Microsoft Bing updating its search results

9 Years Since Penguin: Impact and evolution of Search

The 24th of April marked the 9th anniversary of one of the algorithm updates that changed SEO. We thought what better way to celebrate it than to get in some

Our Absolute Google Doc Tips & Tricks

Throughout the agency we rely on all sorts of Google Documents to make our everyday working lives easier, from sharing assets with clients to making sure work is easily accessible

Seven Deadly Sins Of Google Shopping

Whether you are completely new to the world of Google Shopping, or have been using it for a while but are not maximising its features to the full potential, we

Our Absolute News Roundup – March

This March has been very different to last year – and for all good reasons! March 23rd marked our 1-year anniversary working from home. It’s had it’s challenges but we

10 Ways To Improve Your Online Reputation Management

Gone are the days when PR and reputation management were reserved for celebrities and big brands, the internet and power of the online voice has changed this sphere for the

How To Build A Keyword Mapping File To Inform Your Content Marketing Strategy

A keyword mapping file in its simplest form is a framework on which keywords are allocated to the most appropriate URLs. With this framework, you are able to appropriately make

Quality Vs Quantity: How To Gain Relevant Digital PR Links

The digital PR game is hot and fast right now, with brands chasing press coverage and valuable follow links to help boost their SEO and brand awareness. As PRs, it’s

What Are SERPs? Your Guide To Search Engine Results Pages

Search engine visibility is crucial for digital marketing, and one of the main focuses for SEOs looking to boost a page’s search performance. If you’re a business owner or new

Why Brands That Failed To Innovate During Covid-19 Are Now Failing

Covid-19 has been tough for all business. Regardless of the sector, each and every business in the world has been impacted in one way or another. Some may say that

Common SEO Mistakes eCommerce Managers Make

Running and maintaining a successful eCommerce store is not as simple as it might first seem, and there a few simple, common mistakes many eCommerce managers make which will actually

What To Implement In Your 2021 Website: New Year New Website!

30-Second Summary This increase in digital traffic is set to stay with us into 2021 and beyond, so businesses and brands across the globe need to ensure their websites are

Are Influencers The New Retailers?

30-Second Summary 49% of consumers claim that they depend on influencer recommendation on social media to advise their purchases. In 2019, brands spent $8 billion on influencers through sponsored social

How Does Google Ads Work?

30-Second Summary 2.3 million searches are performed on Google every second, and most search pages include Google Ads. The search network refers to any pay-per-click advertising wherein, companies bid on

Laura’s Top Tips To Landing Your First Marketing Job 

Firstly, welcome! Come on in, I don’t bite – I’m Laura, a Content Manager for Absolute Digital Media, primarily working on internal marketing and PR campaigns. On Friday 6th November, Bright
men shaking hands in business meeting

Why your 2021 Social Strategy needs to focus on Customer Relationship Building

Social media has been used as a business tool and marketing ground for almost two decades. In this time, we have witnessed all manner of platforms emerge and battle for

Why You Need To Invest In Your Christmas Marketing Now

If you listen closely, you can almost hear the sleigh bells ringing. And that means one thing! The Christmas countdown has begun. With John Lewis announcing the opening of their

How Can Social Media Influence Consumer Buying Behaviour?

Social media is a bit like a mind game, not least for brands trying to promote their products and/or services online. This got us thinking as to how social media

What Industries Need SEO The Most

When it comes to strategising your marketing plan for the year, there are a few things you’ll want to consider before getting started on any form of activity. SEO is

Why Video Marketing Is So Powerful

Attention spans are declining and engaging your audience is getting more and more difficult by the day, so how can you ensure that your content remains sharable and interesting at

How To Measure Social Media Marketing Performance

When it comes to measuring your social media marketing performance, many people automatically think of the number of likes they got on a post or more people commented on this

How To Use TikTok To Promote Your Business In 2021

It’s no secret that the TikTok app has grown in popularity over the past couple of years. In fact, since 2017 the number of users had grown to 3.9 million

How To Find Low-Competition Keywords With High Search Volume

When it comes to SEO, there’s nothing more difficult than tackling a competitive market. The more people fighting over position 1, the harder you will have to work in order

Why Spotify Could Be The Next Big Social Media Platform For Brands

With over 217 million monthly active users, Spotify is one of the top 10 most used platforms across the globe. While it hasn’t typically been referred to as a social

What Could Be The Next Big Thing In Content Marketing?

If there’s one thing we know for certain, it’s that Content Marketing will continue to be an important part of any marketing strategy in the future. What’s less certain, however,

10 Reasons Why Small Businesses Should Use Twitter

With only 280 characters per post, many businesses question why they should be using popular news and social networking service, Twitter. However, with its 330 million users, it’s a viable

The Growth Of The Internet: From 1990 to 2019

Since the moment the first website was created nearly 30 years ago, the internet has come on incredible leaps and bounds to form the intuitive and intelligent platform we know

Benefits Of Using A Heatmap Tool

If you’re not already using a heatmap tool, we highly suggest that you do. There are a range of benefits of heatmapping including the ability to identify any underlying problems

Google Algorithm Updates & Changes

While Google updates its search algorithm around 500 to 600 times each year, some updates are more significant than others. Take Google’s latest broad core algorithm update for example. Appropriately

A New Digital Trend: Content Shock

Content shock is a term that has been bounced around the digital marketing landscape for a number of years, and as the amount of content that marketers and businesses (both

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