Broad Match Vs Phrase Match (And How To Prepare!)
Google has recently announced a new plan to completely remove broad match modified versions of keywords and replace it with Phrase Match, putting PPC and Marketing Managers alike into panic mode. But luckily, it’s not anything to worry about just yet as the roll out is set to take place in small increments, making the transition much easier than first thought. We’ve spoken to PPC Manager Aaron to find out a little bit more. So, What’s Happening? Early last week, Google announced its plan to remove Broad Match Modified versions of keywords and use Phrase Match to cover these keywords. Whilst this may be a
Voice Search & Digital Marketing: The Power of Voice Search
Are we experiencing a voice search revolution? What started as a fun tool for mobile devises has rippled across the world of digital and into our everyday lives. With smart speakers and voice assistants now a firm part of our modern life, how can businesses and marketers embrace this new form of search? 30-Second Summary We take a look at what voice search is and how the power of speech can be utilised in our digital marketing strategies. 1 in 5 UK homes use a voice control system. Voice search is a dialogue system tuned into our computers to understand and respond to any dialogue
The Beginners Guide To Online Marketing
Online marketing is the necessary tool to cut through the noise of digital and make your business stand out in the modern age. Online marketing is the way forward for business advertising and a crucial element of brand development. The purpose of this guide is to give you a strong foundation in the core principles of online marketing, how they work and the benefits they can bring businesses. Our ultimate guide is an immersion in all things internet marketing and an opportunity to pique your interest into the benefits of online marketing. 30-Second Summary Online marketing is anything which spreads the word about your businesses
New Client Win: Flagship Are Ready To Top The SERPs With Absolute
Flagship are a B2B company striving to deliver a seamless finance reporting tool to create management reports within minutes. An innovative British business run by finance experts, Flagship work to make all accounting reporting bespoke, intuitive and useful. Now, Flagship have partnered with Absolute Digital Media to market their bespoke finance reporting service and reach their business goals with our digital marketing expertise. Looks like they’re ready to make 2021 their best year yet! Welcoming Flagship Founded by Searle Goott, a Chartered Accountant with 30-years of experience working as a Financial Director, Flagship was created by financial experts looking to improve how businesses report on their financial
Vera Clinic Start Their Digital Marketing ‘A’ Game: Welcoming Our New Client Win!
From the art of beauty to the art of digital, Vera Clinic have partnered with Absolute Digital Media to take their digital marketing to the next level! Welcoming one of our new client wins Vera Clinic to the team, we’re excited to achieve a full-service digital marketing make-over as they join the A-Team for multi-channel digital services in 2021. Vera Clinic are a healthcare clinic focused on delivering state-of-the-art healthcare and cosmetic treatments led by their esteemed medical team, leading technologies and vision for artistry. From teeth whitening services to hair transplants, Vera Clinic have experts across the sector to help make each person’s dream
Introducing The Absolute Thrive Guide eBook: The Ultimate Digital Marketing Guide For Unprecedented Times
Introducing Our New eBook: The Dark Before The Light, COVID-19 Context Brands, businesses, agencies and consumers alike entered the 20’s decade full of hope, full of ideas and with business booming; but instead, we’ve been thrown into a whirlwind of chaos as in March 2020, the Coronavirus pandemic hit the UK with full force and changed what we considered ‘normal’ across society, healthcare and the economy. This resulted in a record low of a 19.8% quarter-on-quarter fall for the UK’s Q2 in 2020. Worldwide, businesses across industries took an unpredicted, potentially destructive hit as the world entered crisis management. Countries entered lockdown, social distancing was
Welcoming Our New Content Manager Alex!
February is already a spectacular month for the agency! As our client numbers rise and we prepare to leap into new digital marketing campaigns, our A-team has needed to expand with the demand. As our SEO team grows, we’ve welcomed two new Content Account Managers to the team to deliver SEO optimised, engaging content for our client campaign. We also have loads of other opportunities available, so don’t forget to keep checking back to our social! Meet Alex, our newest Content Account Manager to join the team! We took some time to find out more about Alex’s background, experience and what he hopes to
5 Quick & Easy Digital Marketing Ideas For Valentine’s Day
Love is in the air and boy do we need it! Valentine’s Day is a chance to show the people who matter to you just how much you care, and go the extra mile to spread a little bit of joy in the otherwise grey month of February. With UK lockdown continuing, Valentine’s Day 2021 couldn’t have come at a better time and we all need to take some extra effort to spread some love and get people smiling. And this is the attitude that brands and businesses of all shapes and sizes should adopt. Valentine’s Day is a fantastic digital marketing opportunity for businesses across
Our Exciting January Agency & News Roundup
Time flies when you’re having fun, and we can’t believe that we’re already in the second month of 2021! Despite the extended lockdown news, our spirits have remained high and agency is well and truly thriving. It’s been a lot of fun and here’s why: We announced that we are sponsoring the biggest search event in the UK: Brighton SEO this March. We’re also proud sponsors of the new WTS Newsletter which was launched earlier last week. We’ve announced our brand-new webinar series “WTF WHF”, with our first official episode launching in a couple of days on February 3rd. As part of this, we’re
WTF WFH: Don’t Miss Absolute’s New Webinar Series Starting With ‘Marketing Your Business During A Pandemic’
Drum roll please… we are proud to announce the launch of our new webinar series WTF WFH, Absolute Digital Media’s very own digital marketing webinar series. We’re launching the series with an Absolute exclusive, CEO Ben Austin’s first ever webinar appearance with guest speaker, Kirsty Hulse. Our first webinar discusses a hot industry topic, ‘Marketing Your Business During A Pandemic’, and will go live on the 3rd of February 2021 at 4pm. Along with a fresh take on how to navigate digital marketing during the pandemic, attendees will bag themselves exclusive early access to our new eBook – The Absolute Thrive Guide: Thrive Online With
Absolute Digital Media Lands a Spot in Clutch’s List of Top SEO Companies in the UK
Digital marketing is increasingly becoming a necessity in the B2B space. More and more businesses are starting to dabble into the realm of digital marketing with some putting their brand focus at the forefront of their priorities. Why? The reason is quite simple: it’s extremely effective to have an online presence in the age of the internet. However, one of the best investments a company can make is by boosting their organic search traffic. SEO is undoubtedly one of the pillars of digital marketing. By having your company visible in almost every internet channel imaginable, your organic traffic can skyrocket, and the rate of
How We Plan To Kick-Ass This Year & Continue To Focus On Our Team Growth
As a digital marketing agency that was founded in 2008, it’s fair to say that we’ve had our fair share of highs and lows but that’s not to say that we haven’t learnt from our mistakes. We’re working in very uncertain times at the moment and going from full-time office working to supporting a new remote working structure for us was scary, much like it was for several other agencies out there. But one thing we can rely on is our teams, who work endlessly to ensure each campaign objective is met regardless of pretty much anything. That’s the kind of dedication that makes a
