Absolute Values: Why We Absolutely Rock
We’ve been in the digital marketing game for over 12 years and have grown from a one-man band to an award-winning team of over 30 passionate digital marketers and, through it all, our determination and exceptional results have shone through. We haven’t been called the A-Team for nothing! At the heart of all that we do is a constant sense of team work, dedication and creative drive to deliver truly innovative digital solutions for our clients - A-Team by name, A-Team by nature. So, what makes an Absolutely fantastic team? As we enter another new year and embark on some pretty huge business steps, we
Our New Creative Content Writer, Olivia!
Now that we’ve gone fully remote and are hiring up and down the UK, we find ourselves continuously on the hunt for new, fresh talent to join the team. Having recently expanded our PPC team by two additional team members and introduced our PR team, we’re now looking to hire additional Content Account Manager’s to support our SEO team. We also have loads of other opportunities available, so don’t forget to keep checking back to our social! We took some time to find out more about Olivia’s background, experience and what she hopes to achieve in her role at the agency as Content Account
What To Implement In Your 2021 Website: New Year New Website!
30-Second Summary This increase in digital traffic is set to stay with us into 2021 and beyond, so businesses and brands across the globe need to ensure their websites are primed to showcase your company to the world. Page speed is key. The ideal page speed for websites across desktop and mobile devices is 1-2 seconds. Videos, images, animations and content all need to be optimised to fit your target audience, sit nicely on your web page and bring value to the overall user experience. As artificial intelligence and machine learning continue to learn and become more sophisticated, we can expect to see
How SEO Is Changing The World
Search engine optimisation, better known as SEO, is constantly changing, with new trends shaping the way we advertise our businesses online. Technologies such as AI and data-driven marketing are set to continue to evolve as two of the biggest marketing trends in the coming years, with a number of brands focusing on customer experience, employee engagement and content visualisation to help drive their marketing strategies forward. These trends are already on the horizon for many, with automation at the forefront of our minds, enhancing the competitiveness within the digital marketing world. But just what is looking to be the main focus over the next
Our Guide To Content Marketing
Following the success of our guide "How SEO Is Changing The World", our teams have worked hard to produce another insightful eBook but this time, it’s about Content Marketing! We’ve named it “Our Guide Content Marketing”, as it offers real industry insights from some of our most experienced team members here at Absolute Digital Media. It doesn’t just include information on how to construct the ideal content marketing strategy for your business (though this is a big part!), we’ve taken it one step further to provide insight on how to get the most out of each content piece you upload to your site or blog. Here’s
Welcoming Our Latest PPC Manager To The Team!
It’s been one heck of a year, but we’ve been fortunate enough to take the pandemic on as an opportunity and have since implemented a complete working from home strategy which has allowed us to recruit some of the top talent from across the UK. Our latest hire to join us is Sofia, who now supports our PPC department and their growing client base. We took some time to speak with Sofia to learn more about her experience and what she hopes to bring to the agency as she continues to learn about the marketing industry. Here’s what she had to say! What past experience
Turning Up The Heat On Stelrad’s Digital Marketing: A Huge Client Win!
A British stronghold for manufacturing, Stelrad is the UK’s number one company for radiators. And now, after signing up for digital marketing expertise with Absolute Digital Media, Stelrad are ready to take the top spot for digital marketing and digital PR. That’s right; we’re turning up the heat on Stelrad’s digital marketing as they join the A-Team for multi-channel digital services from January. We’re thrilled to be partnering with this strong British business who deliver a premium radiator service. Stelrad’s manufacturing and business success comes from their founding values of innovation, quality and customer service – three core pillars we will be taking into our
December’s Festive Digital News Roundup
It’s been one heck of a month at Absolute Digital Media, not least because it’s Christmas! We spent the first few weeks of December launching our client’s holly jolly festive campaigns, with our eCommerce client Boxing Day and January ad campaigns now going live. Our SEO teams have also been busy tracking Google’s latest algorithm update (the December 2020 Broad Core Update) that began rolling out on December 3rd. We’re very excited to be bringing our last roundup of the year as we head into January for what is set to be another hugely successful year for the agency. Check it out! BERT: Google’s Algorithm
2021 Guide To Social Media: Content Calendar & Trends
Brands and businesses have used social media as part of their marketing strategies for years to focusing on building customer engagement and brand awareness. Now in our digital era, social media marketing is a key tool for businesses across of range of industries to reach out to their audiences and attract new customers. As we enter 2021, Absolute Digital Media bring you a guide to two key aspects of social media – content planning and monitoring the trends of how people use social. 30-Second Summary Stay in control with an organised social media content calendar; use either a spreadsheet or scheduling software to plan, create
How To Design A Paid Media Marketing Campaign
30-Second Summary Paid media advertising is the perfect method for promoting brand content and driving business exposure across a variety of platforms. With a staggering 3.8 billion people using social media, there is a huge potential for brand growth through platforms such as Facebook, LinkedIn, Pinterest and Twitter, who all offer paid advertising opportunities. An ad set can include multiple ads, bidding preferences, budgets and schedules, but it targets a certain audience or term for each add. When planning your budget, bear in mind that bid costs can fluctuate, especially if you’re hoping to stay competitive in your market throughout the life of
Women In Tech: Meet Our Female Digital Marketing Bosses
Over the years we’ve developed a team of full of women who own their digital marketing roles and have made a space for themselves in the world of tech. The A-Team has grown and expanded over the past six months, and we’re incredibly proud to have an even gender split across all levels of our workforce. So, who are our female digital marketing bosses and what can aspiring women in tech and digital learn from these fantastic ladies? What do you do at Absolute Digital Media? “Senior SEO Manager - managing the SEO team of 7 (Account Managers & Content Account Managers), overseeing all client campaigns,
How Can Local SEO Benefit Your Business?
30-Second Summary Local SEO is a marketing strategy which develops your SEO to incorporate location specific tags including ‘near me’ searches and location triggered search results. Incorporating local SEO into your digital marketing strategy is becoming increasingly more important as mobile searches are on the rise and mobile devises are constantly tracking their user’s location. From June 2019, over half of all search engine queries come from a mobile device. Make sure you’re ranking among local searches to compete with your closest rivals and ensure you don’t miss out on potentially easy sales. 80% of mobile users search with the ‘near me’ option
