We’re Up At The 2021 Global Agency Awards!
Following our huge success being nominated at the 2021 European Search Awards, Company Culture Awards and The Drum Search Awards, we are so excited to reveal that we are also finalists at this year’s Global Agency Awards for not one, but two categories. This brings our award-nominating streak up until a total of 14 awards within just 4 months! Alongside our various campaign award nomination at the likes of European Search, this award focuses on agencies themselves and what they’re doing internally to benefit their staff and clients. They are described to“recognise and reward the work of agencies who are transforming businesses through innovative
Our Absolute Google Doc Tips & Tricks
Throughout the agency we rely on all sorts of Google Documents to make our everyday working lives easier, from sharing assets with clients to making sure work is easily accessible to the whole team. Many also act as in-working documents, allowing members of the A-Team to dive in and out of their tasks easily without having to send documents back and forth all the time (queue the inbox clutter). Head of Outreach, James, is especially familiar with such documents, working alongside his team to keep various spreadsheets up to date. He’s shared some of his favourites with us, below. [contents_table] Tables of Contents Absolute Mastery
Seven Deadly Sins Of Google Shopping
Whether you are completely new to the world of Google Shopping, or have been using it for a while but are not maximising its features to the full potential, we are here to help. As a leading marketing agency, we’re pretty familiar with Google Shopping and how eCommerce businesses can maximise their ROI through using it correctly. Of course, with many aspects of marketing, we find that some continue to make the same mistakes over and over again. Fundamental principles of paid media in eCommerce are the ability to track a sale, understand where it came from and whether there is potential to gain
Our Absolute Rising Star: Senior SEO Manager, Sophie!
Following our huge success at the European Search Awards and Company Culture Awards, we’re pleased to announce that we have been nominated for yet another award. This time, the awards not about us. It’s about our Senior SEO Manager, Sophie, who has been driving the SEO team forward here at Absolute Digital Media for over 5 years now! Our Own Rising Star We’re so excited to announce that Sophie has been nominated for “Rising Star” at this year’s The Drum Search Awards amongst 5 other talented individuals eager for the award win. What an amazing start to our Bank Holiday Weekend! 💥 Our very own Senior SEO
Our Absolute News Roundup – March
This March has been very different to last year – and for all good reasons! March 23rd marked our 1-year anniversary working from home. It’s had it’s challenges but we are thriving and are recent award nominations help us to scale our success a year on since the start of the pandemic. Last week we were nominated for not one to two, but eleven industry-leading awards which included the European Search Awards and Company Culture Awards including for Best Large Agency of the Year. Now, we’re thrilled to announce that our Senior SEO Manager, Sophie, has also been nominated for the Rising Star award
10 Ways To Improve Your Online Reputation Management
Gone are the days when PR and reputation management were reserved for celebrities and big brands, the internet and power of the online voice has changed this sphere for the long run. Managing your digital image is now a job for brands of all shapes and sizes as one poor review or miss-managed publicity piece could drastically impact your brand. Luckily, the digital age has also given us lots of tools and tricks to ensure your online reputation can be effectively managed and a space for good, turning online reputation into a source for business growth and development. In this blog, we’ll dive into what
We’ve Been Nominated For 11 Industry Awards!
Last week was a hugely exciting week for us at Absolute Digital Media. We received the news that we had been nominated for not 1 or 2, but 11 awards across the 2021 European Search Awards and Company Culture Awards! During what has been a difficult 12 months for many, we are thrilled to have been recognised for our efforts, allowing us to become a leading example for many. As we continue to strive to become the best independent agency in the UK, we are confident that our success will only continue to expand as we head into the new financial year as finalists
Welcoming Our New Digital PR Client!
Parrot Print have flown over to Absolute Digital Media to partner with our new Digital PR department to build their businesses brand awareness and online visibility. Having launched our Digital PR department at the end of 2020, our newest digital service has grown quickly and we have already gained client links and coverage in Forbes, Marie Claire, The Daily Mail, Grazia and The Sun – and things are just beginning! Parrot Print join our Digital PR team at an exciting time of growth and development as we have just welcomed our new Head of Digital PR and Digital PR Team Lead to the agency to
How To Build A Keyword Mapping File To Inform Your Content Marketing Strategy
A keyword mapping file in its simplest form is a framework on which keywords are allocated to the most appropriate URLs. With this framework, you are able to appropriately make specific On Page SEO recommendations, helping to ensure that your pages are more relevant to the mapped keywords. Keyword mapping files offer transparency for both internal teams and clients and can also help to inform a much bigger part of your overall content marketing strategy. In this blog, I’ll be walking you through how to build a keyword mapping file and how you can use this as part of your ongoing SEO and content
Quality Vs Quantity: How To Gain Relevant Digital PR Links
The digital PR game is hot and fast right now, with brands chasing press coverage and valuable follow links to help boost their SEO and brand awareness. As PRs, it’s our job to find our clients the best possible sites to link their brand to with relevant campaigns and exciting stories. However, it’s not a simple battle to gain the most links possible – imagine the carnage if it was a link free for all! No, we’ve got to find relevant, authoritative link placements for our clients for our link building efforts to pay off. So, how do you determine the relevancy of a
What Are SERPs? Your Guide To Search Engine Results Pages
Search engine visibility is crucial for digital marketing, and one of the main focuses for SEOs looking to boost a page’s search performance. If you’re a business owner or new to the world of digital marketing, understanding what exactly a SERR (Search Engine Results Pages) is and what this means for business is an important lesson to learn if you want to fully understand SEO and how it can change the marketing of a business when done well. In this guide, we will take you through what you need to know about the SERPs, and strip away as much ‘marketing speak’ as possible so you can fully understand this
Why Brands That Failed To Innovate During Covid-19 Are Now Failing
Covid-19 has been tough for all business. Regardless of the sector, each and every business in the world has been impacted in one way or another. Some may say that it’s the reality of a tragedy, whilst others have chosen to invest to increase their online visibility during a time of crisis. Whilst every business have gone through ups and downs in recent months, it has been too late for some with Thorntons the next business to announce the closure of all its stores. So, here’s why brands that have been unsuccessful in their online innovation during Covid-19 are now seemingly failing. [contents_table] Tables of Contents
