The Latest Insights

Find all of the latest insights and expert advice from our team!

Design Team – November Training Showcase

This month’s design task saw us create a music interface UI. The main idea for this task was to take inspiration from other music streaming platforms such as Spotify, Apple
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Do Reviews Help SEO?

With 31% of all customers likely to spend at least 31% more with a business who has an array of high-rated reviews, if you are not already putting in the

Design Team – October Training Showcase

For this month’s design task, we were tasked with creating a single viewport webpage.This could be achieved by using prototyping, or horizontal scrolling within XD. As this task was based
Navigating Growth In The CBD Industry Through Digital

Navigating Growth In The CBD Industry Through Digital

Marketing a business isn’t easy but it can be even more difficult when you have no choice but to face a series of difficult challenges because of what Google does
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Results Are Good. So Why Do Clients Really Leave?

This October, I had the pleasure of speaking at BrightonSEO where I joined Kathryn Monkcom and Billie Geena at Syndicate 3 & 4 on the Client Management track. Client management

Design Team – September Training Showcase

For this month’s design task, we were tasked with creating a landing page for a finance company. The focus on this task was to add depth to the designs in

Mavericks And Mischief Makers: The Disruptor’s Guide To Marketing

Last week our Marketing Manager, Jasmine McKenzie, attended the Mavericks and Mischief Makers: The disruptor’s guide to marketing in Leicester Square, London, during which time she had the opportunity to

Happy Business Women’s Day! How We’re Empowering Women In The Workplace

Thursday 22nd September marks Business Women’s Day, something we at Absolute are always keen to celebrate. As an award-winning digital marketing agency, we continually strive to do better and empowering

How To Choose The Right Digital Agency

Whether you’re on the lookout for your first marketing agency to promote your business or are seeking a specialised digital marketing agency to fast-track your growth, there are a few

Our Top 10 GA4 FAQs Answered

With Universal Analytics (UA) officially retiring in less than a year on July 1, 2023, we thought there was no better time to get you up to speed with GA4.

Deepcrawl x Sophie Brannon: Building an SEO Strategy From the Ground Up

Earlier this month Sophie Brannon, Client Services Director, had the honour of joining Jon Myers, Founder of Ascending Media, for a Deepcrawl webinar. The two spoke on the topic of

The Best Tweets From Your Favourite Supermarkets

We’ve all seen the feud between M&S and Aldi to do with Colin the Caterpillar and more of our favourite sweet treats but, apart from a lot of drama, some

Design Team – July Training Showcase

For this month’s design showcase, we were tasked with creating a brand identity for a brand-new CBD company called ‘Infuse’. The art direction of this task was entirely up to

An Introduction To How To Optimise Your Content For Search Intent

With our upcoming Twitter Space – How To Create Content That Satisfies Search Intent – with SEO Manager Lewis and Content Specialist Reji Yates just around the corner, there was
Our Updated Agency Values

Our Updated Agency Values

It’s not just our campaigns that allow us to uphold our multi-award winning digital marketing agency title, it’s our values. We introduced our company values around 3 years ago in

Increasing Conversions Over 126% for Hair Loss Restoration Brand Vera Clinic

We’ve been working with Vera Clinic, a leading hair clinic and cosmetic surgery hospital, for a couple of years now and supported them throughout the complications Covid-19 presented.  We have

SEO Strategy – Where The F**K Do I Even Start?

Have you ever been handed a client project or started a new role in-house and been asked to pull together the strategy for an organic campaign, and just thought ‘where

Why Your Ecom Data Sucks? – Actionable Insights Outside Of The Box

This might sound obvious but its’ shocking the number of sites and projects which treat tracking as an afterthought. The age old phrase: “what gets measured gets done” applies very

Smashing SEO Traffic by More Than 228%

Last year was a breakout year for Absolute’s growth in Digital PR. Usually, when you see agencies speaking about the results of their PR campaigns it’s all about the links

How To Implement GA4 Tracking Via JSON Files

Over the course of the last year, we have seen several changes when it comes to our privacy online including how we view this data and how it can be

Is PPC Just Gambling In The Digital Format?

For the uninitiated the world of PPC marketing can seem like a daunting place to enter. The spend, budgets, bidding and strategic thinking can overwhelm many. In PPC, unlike other

Top PPC Campaigns Of 2021

We can help but love a slice of reflection and that’s exactly how we’ve spent the first week of January. As an agency, we had numerous memorable highs in 2021,

Top PR Campaigns Of 2021

2021 was a whirlwind of a year. As well as reducing our service offering from full-service to experts in SEO and PPC, we integrated an entirely new service altogether –

Free Digital Marketing Courses You Need To Know About

As digital marketers, we’re always searching for the next big thing. But what if we told you the next big thing was free? There are so many great digital marketing
your ppc guide to a profitable black friday

Your PPC Guide To A Profitable Black Friday

The time has come to start planning and going live on one of the most lucrative times of the year – Black Friday – which falls on the 27th of November. This

Discussing Diversity & Inclusion In Marketing With Azeem Digital

Earlier this week we were thrilled to bring our most recent episode of #AbsoluteTwitterSpace to your mobile screens. This time, we were joined by our own Head of SEO Sophie
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ADHD in the Workplace: We Need to Talk About Masking

In any work setting, everyone wants to be treated as an equal. October 2021 is ADHD awareness month, so it’s only right that we shine some light on ADHD as
hidden instagram features

The Hidden Instagram Features You Need To Know

There are hundreds of hacks and features hidden away in Instagram. The problem is that a hidden feature isn’t quite so hidden when it becomes the cliché. If you’re tired
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How Clients Play A Pivotal Role In Digi PR

It takes two to make a relationship work. And for a client-agency partnership to be successful, it requires the same amount of input from both parties. Digital PR and link
content marketing tips

#wtfwfh: Content Marketing Tips Worth Writing About

Content marketing is becoming more and more technical. From researching the topic you are writing about, to making sure what you write is written in Google’s (or any other search

15 Things You Didn’t Know About Instagram

Happy Birthday Instagram! Despite its temporary outage earlier in the week, Instagram is indeed turning 22 today and what better way to celebrate than by sharing 22 things you *might
september marketing news round up

September’s Marketing News Roundup

What a month! September was a huge month for the agency. We had fun participating in our quarterly team meeting which was complete with nothing less than another cocktail making

Best Agency Culture: Absolute Digital Media

Agency culture is huge right now. And when we say huge, we mean it. It’s got people from across the industry talking about the importance of creating the ‘perfect’ work

A Technical Solution To Content Duplication

Duplicate content generally refers to substantial blocks of text that are either the same or very similar, either across the internet or on the same domain. While you won’t end

Our Latest #AbsoluteTwitterSpace with Nick Eubanks!

Earlier this week we were lucky enough to have the opportunity to speak to Nick Eubanks, Chief Strategy Officer at From The Future (FTF). We took the chance to speak

Top Tips For Building Client Relationships That Last

Building strong client relationships is crucial, separating you from being a disposable tool to becoming an integrated part of a clients marketing plan. It’s important to create a relationship from
august marketing news roundup

August’s Summer News Roundup

WHAT A MONTH! We can’t believe that the summer is almost over and we’re already heading into Q4. We have a lot of exciting things ahead of us as a
the key to seo in competitive industries

#wtfwfh: The Key To SEO In Competitive Industries

With so much happening in the SEO world right now sometimes we need to take a step back and look at the bigger picture. Our own Head of SEO, Sophie
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#AbsoluteTwitterSpace: Managing Your Remote Teams with Kirsty Hulse

Another one bites the dust! We had a fantastic evening speaking to Founder of Roar! Training Kirsty Hulse alongside our own Head of SEO Sophie Brannon and Finance Director Daisy
woman smiling at home linkedin

The Importance of LinkedIn Audience Personas

Within paid media we frequently talk about ad assets, bids, budgets, calls to action and reporting. We spend our time researching themes, keywords, content pieces and try to match raw
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July’s Monthly Recap

What another crazy, action-packed month we’ve had at Absolute! We’ve been working hard to deliver you the greatest industry tips and tricks, took working from home to new heights, literally
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Our Team Can Work From Anywhere, Not Just From Home

If there’s one thing we can all take away from the whole pandemic situation, it’s the power of flexibility. Around 4 months ago, Spotify announced its “working from anywhere” policy
5 actionable seo content tips for begginers

5 Actionable SEO Content Tips For Beginners

Businesses of all sizes have been there – searching on Google to find out where their products or services rank, and possibly feeling a little disheartened about what they find.
How To Use TikTok To Promote Your Business In 2021

How To Use TikTok To Promote Your Business In 2021

It’s no secret that the TikTok app has grown in popularity over the past couple of years. In fact, since 2017 the number of users had grown to 3.9 million
the superpowers of digital pr

Ideation & Creativity: The Superpowers of Digital PR

As digital PRs, we have a fantastic job, focused on both the technical and the creative. We’re true hybrids in the digital space. This is because we’re tasked with achieving
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5 Fun Ways To Drive Email Marketing Sign Ups

Having a solid email marketing strategy is becoming more and more apparent for brands particularly as we leave lockdown and begin to go about our normal days. With this in
Gambling dice

Google Set To Update Its Gambling & Games Policy

Big news! As of the 1 July 2021, Google will begin to accept ads for “virtual slot-machine games, online casinos and online poker”. The full statement reads: “On 23 June
june marketing news roundup absolute

June’s News Roundup

What a month June has been! June marks the agencies birthday month, with the team celebrating its 13th birthday a couple of weeks ago. As we head into our 14th
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Brand Voice: Am I Speaking Loud Enough?

As an SEO content manager at Absolute Digital Media, understanding my clients in depth is essential when capturing authentic brand voice. Capturing brand voice is how you express written messaging
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A Beginner’s Guide To Implementing Hreflang

If you work in SEO, then the chances are you will have heard the term ‘hreflang tags’ being thrown around at some stage of your digital journey. This is particularly
Scientist looking into a microscope

Colour Psychology In CTA Design

This article is not about finding the winner of a colour popularity contest in a call to action design. You also won’t learn the best colour for landing pages in
woman on phone in fashion

5 Ways To Boost Your Fashion SEO Strategy

Whether you’re an in-house marketer with no SEO knowledge or someone with years of experience in the industry, it’s vital to know the brand and its product offering like the
superman in a suit

How To Integrate Organic and Paid Social Media To Drive Results

When it comes to posting on social media, few people understand the power of integrating an organic campaign with a paid social media campaign. However, the are several reasons why
chess strategy pieces

Your Guide To Determining Your Digital Strategy

The future is digital, and the future is here. Using technology, you can boost online visibility and ultimately grow your business. Marketing, customer interaction, eCommerce and business processes combine to

7 Tips To Maximise ROI In Facebook Ads

As PPC Manager here at Absolute Digital Media, I have a lot of experience with paid advertising platforms such as Google Ads and, of course, Facebook Ads! But, when it
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Social Media Practices Guaranteed To Help You Stand Out

It can be a difficult thing to GRAB SOMEONE’S ATTENTION on social media and to gain the trust of your audience. Luckily, the world of social media is undergoing a
google site speed

Core Web Vitals with Martin Splitt, Dave Smart, Giacomo Zechinni & Ulrika Viberg

Oh, what a night! We had an amazing evening yesterday speaking with some of the industries most looked up to experts including Martin Splitt, Developer Advocate at Google, Dave Smart,
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Social Media SEO: Improve Your SEO Ranking With Social Media

Are you ready to improve your SEO ranking with the help of social media? We thought so! Despite all of the controversy, it’s true that popular social media platforms such
google ads screen

Our Top 5 Favourite Scripts Every Google Ads Account Should Have

No matter how smart and automated the new Google Ads campaigns are while using machine learning, we still need to take advantage of the scripts if we want to further
retro woman with megaphone

Our April Industry News De-Brief

It’s been another hectic month in the marketing world, with Google choosing to push back its rollout of the Page Experience algorithm update and Microsoft Bing updating its search results
penguins on iceberg

9 Years Since Penguin: Impact and evolution of Search

The 24th of April marked the 9th anniversary of one of the algorithm updates that changed SEO. We thought what better way to celebrate it than to get in some

Our Absolute Google Doc Tips & Tricks

Throughout the agency we rely on all sorts of Google Documents to make our everyday working lives easier, from sharing assets with clients to making sure work is easily accessible
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Seven Deadly Sins Of Google Shopping

Whether you are completely new to the world of Google Shopping, or have been using it for a while but are not maximising its features to the full potential, we
two men in suits newspaper and mobile

Our Absolute News Roundup – March

This March has been very different to last year – and for all good reasons! March 23rd marked our 1-year anniversary working from home. It’s had it’s challenges but we
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10 Ways To Improve Your Online Reputation Management

Gone are the days when PR and reputation management were reserved for celebrities and big brands, the internet and power of the online voice has changed this sphere for the
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How To Build A Keyword Mapping File To Inform Your Content Marketing Strategy

A keyword mapping file in its simplest form is a framework on which keywords are allocated to the most appropriate URLs. With this framework, you are able to appropriately make
Quality Vs Quantity: How To Gain Relevant Digital PR Links

Quality Vs Quantity: How To Gain Relevant Digital PR Links

The digital PR game is hot and fast right now, with brands chasing press coverage and valuable follow links to help boost their SEO and brand awareness. As PRs, it’s
What Are SERPs? Your Guide To Search Engine Results Pages

What Are SERPs? Your Guide To Search Engine Results Pages

Search engine visibility is crucial for digital marketing, and one of the main focuses for SEOs looking to boost a page’s search performance. If you’re a business owner or new
Why Brands That Failed To Innovate During Covid-19 Are Now Failing

Why Brands That Failed To Innovate During Covid-19 Are Now Failing

Covid-19 has been tough for all business. Regardless of the sector, each and every business in the world has been impacted in one way or another. Some may say that
Common SEO Mistakes eCommerce Managers Make

Common SEO Mistakes eCommerce Managers Make

Running and maintaining a successful eCommerce store is not as simple as it might first seem, and there a few simple, common mistakes many eCommerce managers make which will actually
What To Implement In Your 2021 Website: New Year New Website!

What To Implement In Your 2021 Website: New Year New Website!

30-Second Summary This increase in digital traffic is set to stay with us into 2021 and beyond, so businesses and brands across the globe need to ensure their websites are
Are Influencers The New Retailers?

Are Influencers The New Retailers?

30-Second Summary 49% of consumers claim that they depend on influencer recommendation on social media to advise their purchases. In 2019, brands spent $8 billion on influencers through sponsored social
How Does Google Ads Work?

How Does Google Ads Work?

30-Second Summary 2.3 million searches are performed on Google every second, and most search pages include Google Ads. The search network refers to any pay-per-click advertising wherein, companies bid on
Laura’s Top Tips To Landing Your First Marketing Job

Laura’s Top Tips To Landing Your First Marketing Job 

Firstly, welcome! Come on in, I don’t bite – I’m Laura, a Content Manager for Absolute Digital Media, primarily working on internal marketing and PR campaigns. On Friday 6th November, Bright
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Why your 2021 Social Strategy needs to focus on Customer Relationship Building

Social media has been used as a business tool and marketing ground for almost two decades. In this time, we have witnessed all manner of platforms emerge and battle for
christmas tree

Why You Need To Invest In Your Christmas Marketing Now

If you listen closely, you can almost hear the sleigh bells ringing. And that means one thing! The Christmas countdown has begun. With John Lewis announcing the opening of their
group on mobile phones

How Can Social Media Influence Consumer Buying Behaviour?

Social media is a bit like a mind game, not least for brands trying to promote their products and/or services online. This got us thinking as to how social media
What Industries Need SEO The Most

What Industries Need SEO The Most

When it comes to strategising your marketing plan for the year, there are a few things you’ll want to consider before getting started on any form of activity. SEO is
Why Video Marketing Is So Powerful

Why Video Marketing Is So Powerful

Attention spans are declining and engaging your audience is getting more and more difficult by the day, so how can you ensure that your content remains sharable and interesting at
How To Measure Social Media Marketing Performance

How To Measure Social Media Marketing Performance

When it comes to measuring your social media marketing performance, many people automatically think of the number of likes they got on a post or more people commented on this
How To Find Low-Competition Keywords With High Search Volume

How To Find Low-Competition Keywords With High Search Volume

When it comes to SEO, there’s nothing more difficult than tackling a competitive market. The more people fighting over position 1, the harder you will have to work in order
Why Spotify Could Be The Next Big Social Media Platform For Brands

Why Spotify Could Be The Next Big Social Media Platform For Brands

With over 217 million monthly active users, Spotify is one of the top 10 most used platforms across the globe. While it hasn’t typically been referred to as a social
What Could Be The Next Big Thing In Content Marketing?

What Could Be The Next Big Thing In Content Marketing?

If there’s one thing we know for certain, it’s that Content Marketing will continue to be an important part of any marketing strategy in the future. What’s less certain, however,
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10 Reasons Why Small Businesses Should Use Twitter

With only 280 characters per post, many businesses question why they should be using popular news and social networking service, Twitter. However, with its 330 million users, it’s a viable
The Growth Of The Internet: From 1990 to 2019

The Growth Of The Internet: From 1990 to 2019

Since the moment the first website was created nearly 30 years ago, the internet has come on incredible leaps and bounds to form the intuitive and intelligent platform we know
Benefits Of Using A Heatmap Tool

Benefits Of Using A Heatmap Tool

If you’re not already using a heatmap tool, we highly suggest that you do. There are a range of benefits of heatmapping including the ability to identify any underlying problems
Google Algorithm Updates & Changes

Google Algorithm Updates & Changes

While Google updates its search algorithm around 500 to 600 times each year, some updates are more significant than others. Take Google’s latest broad core algorithm update for example. Appropriately
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A New Digital Trend: Content Shock

Content shock is a term that has been bounced around the digital marketing landscape for a number of years, and as the amount of content that marketers and businesses (both

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