How Does Google Ads Work?
30-Second Summary 2.3 million searches are performed on Google every second, and most search pages include Google Ads. The search network refers to any pay-per-click advertising wherein, companies bid on keywords relevant to their business to display their ads to users who include these keywords in their google search. The Display network uses visual, banner advertisements on websites that are part of the Display network. This Display network reaches approximately 90% of global internet users, giving businesses who invest in display ad banners a vast potential for audience growth. Google Ads targeting is a way to focus your advertisement to reach specific audiences
What Is Display Advertising?
30-Second Summary Display advertising is graphic advertising across website, apps or social media through eye-catching banners, colourful text and imagery or moments of flash video to draw an audience in. Rich media refers to display advertising which includes highly-interactive features such as video, audio or animation. Using rich media is a sure-fire way to make your ads stand out. Grab the user’s attention with interactive banners to drive engagement rates and stay memorable as a brand. An ad on Google Display Network alone can reach up to 92% of internet users. Using specific key words and locations tags will enable you to target
What Is User Experience and User Interface?
30-Second Summary UX design encompasses all and any interaction between a customer and a company. A UX designer thinks about how a person will feel when they’re using the service. UI design focuses on the look, feel and interactivity of the page. It focuses on ensuring that the page is as intuitive as possible, guiding users to the product or service they require. UX and UI design go hand-in-hand, you can’t have one without the other. However, there are distinct differences between the two processes. To understand how users experience your website, you will need to conduct a series of tests to determine
Laura’s Top Tips To Landing Your First Marketing Job
Firstly, welcome! Come on in, I don’t bite - I’m Laura, a Content Manager for Absolute Digital Media, primarily working on internal marketing and PR campaigns. On Friday 6th November, Bright Network invited me to speak at their ‘How To Get Into Marketing’ online event, designed to enthuse hopeful marketing students and graduates to pursue their dream career in marketing. This event inspired myself and Absolute Digital Media to share our tips, tricks and tactics for landing your first marketing job as part of our Thrive Initiative. As one of the A-Team’s new hires, I am part of the new Creative Team at Absolute Digital Media.
How Many People Use Social Media 2020?
In the year where David Attenborough shocked the internet by gaining 200,000 Instagram followers in one hour, the power of social media has well and truly swept the globe and made a stance in 2020. A staggering 3.8 billion people use social media, that’s over half of the world’s population scrolling through social media apps and keeping connected online. Social media is the powerhouse of the twenty first century and it has revolutionised the world – not only in a digital sense, but in how we live our lives. So, how can we harness the storm of social and benefit from this truly connective
Why your 2021 Social Strategy needs to focus on Customer Relationship Building
Social media has been used as a business tool and marketing ground for almost two decades. In this time, we have witnessed all manner of platforms emerge and battle for our attention. From blogs and forums to video-first or image-driven platforms such as TikTok and Instagram, our modern world is now totally intertwined with social media. [magazine-cta header="Build Your Social Strategy Today" content="" button="Get in Touch"] Organisations and businesses have been adopting social media platforms as part of their strategies for years, focusing on building customer engagement and brand awareness with every post or Tweet. Yet, in a world where sales advertising dominates our digital
October’s Spookily Good Round Up Report
Just like that, it’s November! With Halloween safely behind us and Black Friday, Cyber Monday and now Christmas very much on the horizon, now is the perfect time to catch up on all of the news you may have missed last month – check it out! We're Finalists At The UK Search Awards! Hip hip hooray! We're pleased to announce that we are finalists at this year's UK Search Awards having been nominated for not one, but two of these fabulous awards. Learn more about the campaign that were nominated, here. How To Promote Your Business With Black Friday, Cyber Monday and now Christmas all in sight,
Why SEO Marketing Is So Important
Search Engine Optimisation (SEO) is vital for digital marketing and brand development. SEO is a complex and multi-layered system, but ultimately, each cog in the system is working to improve your online visibility. As a full-service digital marketing agency, we’re experts in the world of SEO - despite its constantly changing landscape. Google love to alter its ranking systems and algorithms, keeping the digital world on its toes. Thankfully we’re always ahead of the curve and primed for change. If you want to tap into our SEO specialist knowledge, and ensure your website stays visible, get in touch today on 0800 088 6000. [magazine-cta header="Get
Welcoming Heather, Our New Content Account Manager!
With every SEO, PPC or Social Media campaign coming with some sort of content element, we wanted to make sure that our content account manager team were geared up with the exciting projects coming our way. As we’re now sat more behind a screen than ever before, we wanted to shine some light on our new members of the team, as they could become your Account Manager or a member of the team you work very closely with in the coming weeks or months. We’ve interviewed Heather, our latest Content Account Manager, to provide you with some more insight into her background, experience and
It’s World Internet Day! Here’s Why We’re Celebrating
October 29th is World Internet Day and here at Absolute Digital Media, we’re celebrating! On this day back in 1969, the very first message was sent via an internet transmission, giving us the first sign of what was to come. Despite starting as a simple enclosed network, the internet has come on leaps and bounds, opening up to billions of websites and even more users that browse and consume pages and pages of information on a daily basis. The internet as we know it today is a powerhouse, operating as the very core of our work, communication, daily activities and more. Even our household
10 Ways to Prepare Your eCommerce Store For The Holiday Season
In the run-up to Christmas, ensure that your eCommerce website is optimised to boost your festive sales.
How To Promote Your Business
Promoting your business is a key part of your businesses long-term success, enabling you to bring in more customers and generate a profit to keep moving your business forward. However, when it comes to actually putting your brand name out there, it can be difficult to know where to begin. We’re taking a closer look at some of the quickest ways you can do exactly that, below! [magazine-cta header="Build a Bespoke Marketing Strategy Today" content="" button="Call our Experts Now"] As a full-service digital marketing agency, we’re well versed in the world of SEO, helping businesses to overcome the challenges they face as many recover from
