#wtfwfh: Content Marketing Tips Worth Writing About

Content marketing is becoming more and more technical. From researching the topic you are writing about, to making sure what you write is written in Google’s (or any other search engines) favour. Here at Absolute Digital Media, we have a content team consisting of 6 writers who support our SEO account managers, curating new and relevant content for our clients daily.

Content marketing is much more than putting a few words down on a page and our content team have taken the time to explain more about this in our latest #wtfwfh webinar.

Here’s What You May Have Missed:

wtfwfh speakers

How do we think MUM (Multitask Unified Model) will change search for both users and content?

-Google describe it as “a significant event in the evolution of search technologies – 1000x more powerful than BERT.

-BERT (Bidirectional Encoder Representations from Transformers) was Google’s shift towards Natural Language Processing (NLP) that helped lay the foundations for MUM, overcoming issues with context.

-Things always evolve, and perhaps this (MUM) would reduce the need for SEO.

Why is it important that personal branding is embraced by businesses?

-Employees who build a personal brand through social channels, blogs and more can help elevate the business.

-Businesses who embrace their employees carrying out personal branding allows for the creation of opportunities for themselves and for their employees.

We all know that high-quality content is a top ranking factor, so is being customer-centric the way to go?

-Writing for users and not just the bots is the best way to increase engagement.

-Ensure you keep an eye on trends in keyword – we’ve seen a 60% growth in mobile searches for “similar to” in the past 2 years, as well as “brands like” and “stores like”.

-Mobile searches for “under £” have grown by 175% in past two years.

What could the changes mean for search and ranking?

-Changes will mean optimising needs to be on point as users will spend less time searching around.

-There is the potential that MUM will pull data from multiple websites to provide an answer, which could mean ranking for search terms could dramatically change.

-We are moving towards a more voice, rather than text based search.

With all the talk about AI and the future, how can we keep content human?

-Salesforce did a consumer report in 2019 which showed that 52% of consumers feel companies are generally impersonal.

-Provide transparency and honesty – build trust.

-Write simply and from a human perspective, rather than as company bot – aiming for an original voice in your industry can make the difference.

-Engage with customers and don’t talk at them – ask questions, interact on social and share the humans within your company – don’t be another faceless brand!

 

For more information and to speak to a member of the team at Absolute Digital Media, get in touch today on 0800 088 6000.

For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.

Our Digital Marketing News

Mavericks And Mischief Makers: The Disruptor’s Guide To Marketing

Last week our Marketing Manager, Jasmine McKenzie, attended the Mavericks and Mischief Makers: The disruptor’s guide to marketing in Leicester Square, London, during which time she had the opportunity to

Happy Business Women’s Day! How We’re Empowering Women In The Workplace

Thursday 22nd September marks Business Women’s Day, something we at Absolute are always keen to celebrate. As an award-winning digital marketing agency, we continually strive to do better and empowering

How To Choose The Right Digital Agency

Whether you’re on the lookout for your first marketing agency to promote your business or are seeking a specialised digital marketing agency to fast-track your growth, there are a few

Start Now!

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.

    • Goal
    • Service
    • Industry
    • Budget
    • Info

    What is your goal?

    I want to drive more leadsI want to earn more online salesI want to improve my ROII want to improve brand awareness

    What service are you looking for?

    SEOPPCDigital PRLink BuildingOther (Marketplaces, Paid social...)

    What industry you are in?

    What is your monthly budget?

    £2,000 - £5,000£5,000 - £10,000£10,000 - £20,000£20,000+ We are currently using an agencyLooking for an agency ImmediatelyWithin 1-2 monthsWithin 3-6 monthsIn 6+ months time

    Please provide us with your contact details
    so we can fulfil your enquiry.


    Subscribe me to the latest digital marketing updates and promotional information

    X
    Hey!
    Don’t go just yet…
    Arrange your free, non-obligatory consultation today!

      During the call with one of our experts you’ll have the opportunity to discuss:
      • Your marketing pain points and challenges
      • What you want to achieve as part of your wider strategy
      • How we can work together to enhance your marketing efforts
      • The other services are available to you