Google Have Just Released Their Next Broad Core Algorithm Update!
In a Tweet published on 13th March at 2:44pm, Google confirmed what many marketers had been anticipating; a broad core algorithm update:
This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) March 13, 2019
Following the announcement, Danny Sullivan, Public Liaison for Search at Google, confirmed that the update had begun to be rolled out on 12th March, a day prior to the official announcement. He also stated the full rollout time “might be over the course of a week or longer”, highlighting that there could many ranking fluctuations to come. It has since been confirmed that the update is called the ‘2019 March Broad Core Algorithm Update’.
Why Does It Matter?
While Google is anticipated to update its search algorithm up to 600 times per year, a broad core algorithm update is much more serious as they generally have a specific purpose.
Google’s latest broad core algorithm update, the ‘Medic’ update, which was rolled out back in August 2018 and continued to impact SERPs in September, October and November, saw a number of Your Money Your Life (YMYL) and health related sites experience significant ranking fluctuations.
Google’s Search Quality Rater Guidelines state that YMYL sites include:
- Pages that solicit personal information, such as personal identification numbers, bank account numbers, driver’s license numbers, etc., which could be used for identity theft.
- Pages used for monetary transactions, on which users might give their credit account or bank account information; for example, any page that allows you to buy something.
- Pages that offer medical or health information that could impact your physical well-being.
- Pages offering advice on major life decisions, such as pages on parenting, purchasing a home, a vehicle and so on.
- Pages offering advice on major life issues that could impact your future happiness and finances, such as pages giving legal or financial advice.
Following the Medic update, Google revealed that:
“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
So, What’s Changed?
At this moment in time we cannot confirm exactly what has changed, but Google have since announced that the broad core algorithm update is in fact ‘global’, implying that the update is likely to impact every type of site and sector. However, some reports have stated that the broad core algorithm is similar to Google’s Florida Update otherwise known as the ‘first major algorithm update’ which took place in 2000.
The team here at Absolute Digital Media have seen a significant shift in medical, health and YMYL sites, with some entertainment and gaming sites being affected, too, although Google continues to deny that broad core updates target any specific qualities or niches.
Advice From Google
Following the announcement that Google released a broad core algorithm update as they do ‘several times per year’, the search engine giant stated that their ‘guidance about such updates remains as we’ve covered before’ in a series of Tweets:
“As explained before, each day, Google usually releases one or more changes designed to improve our results. Most have little noticeable change but help us continue to incrementally improve search….
Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues….
We understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward….”
The search engine then went onto explain that:
“If you understand how raters learn to assess good content, that might help you improve your own content — and, in turn, perhaps do better in search.”
Google’s Search Quality Rater Guidelines are a 164-page document highlighting what businesses can do improve their rating. More specifically, the document states that:
“Your ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale.”
We will provide more information as we have it!
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