Hello Google Ads! AdWords’ New Look
Google has announced its biggest rebrand yet, with Google AdWords set to be consolidated with its Google Marketing Platform and Google Ad Manager to become the brand-new Google Ads. With the concept designed to make it easier than ever before for small businesses to take advantage of paid search channels, Google Ads is set to drastically change the PPC landscape, creating a fairer opportunity for smaller businesses to enjoy. Here, we’re taking a closer look at what this change means for advertisers both small and large, and just what Google has planned for its former AdWords channel.
Helping To Get Your Ads In Front Of The Right Audience
For small businesses, Google Ads is set to be a fantastic change. Main street businesses who have more of a presence on land than they do online will now find it easier than ever before to advertise across paid search channels in order to reach more buyers. The introduction of Smart Campaigns is set to help small businesses even more.
Smart Campaigns is Google AdWords’ default ad experience. The technology behind Smart Campaigns allows businesses to further tailor their ads utilising innovative processes integrated within Google Ads, helping to further improve results. For many small businesses, their main aim is conversion – getting individuals to call in or make a purchase either online or in their high street store. Smart Campaigns are able to determine what has worked and what hasn’t in order to ensure that the campaigns are working as effectively as possible at all times.
“We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience.”
Advertising beyond the search box is now easier than ever, with the integration of Search, YouTube videos, Google Maps, Apps and even more all made available seamlessly through the integration of Smart campaigns.
Alongside rebranding Google Adwords to create Google Ads, DoubleClick advertiser and Google Analytics 360 Suite are also being collaborated in order to produce another new brand – the Google Marketing Platform. The idea behind this is to allow businesses to better understand their customers and the results that are being achieved, by integrating ads and analytics together. This will enable teams to craft and execute the ad campaigns that they believe will achieve results, all in one place. More details are yet to be announced with this integrated platform but we’re excited to see the results here at Absolute Digital Media!
To find out more about what the Google Adwords to Google Ads change means for your PPC campaign, get in touch with a member of our expert team on 0800 088 6000.