How Can Local SEO Benefit Your Business?
- Local SEO is a marketing strategy which develops your SEO to incorporate location specific tags including ‘near me’ searches and location triggered search results.
- Incorporating local SEO into your digital marketing strategy is becoming increasingly more important as mobile searches are on the rise and mobile devises are constantly tracking their user’s location.
- From June 2019, over half of all search engine queries come from a mobile device.
- Make sure you’re ranking among local searches to compete with your closest rivals and ensure you don’t miss out on potentially easy sales.
- 80% of mobile users search with the ‘near me’ option when searching for a specific type of business.
- See our top advantages of local SEO below!
Table of Contents
- What Is Local SEO?
- What Are The Benefits Of Local SEO?
- Final Thoughts
Optimising your local SEO is an excellent way to boost your business profile and grow your revenue. Local SEO services go further than simply identifying your location and, there are multiple local SEO tactics you can take to drive your success as a local business.
We specialise in all things SEO and pride ourselves on helping local businesses achieve their growth goals through targeted SEO strategies. If you’re looking to master your SEO, call one of our friendly, expert teams today on 0800 088 6000 to unlock your perfect local SEO agency.
What is Local SEO?
Local SEO is a marketing strategy which develops your SEO to incorporate location specific tags including ‘near me’ searches and location triggered search results.
Local SEO works by adding your geographical information to your website and search engine listing. This information then connects with user’s location information and brings your business up when they search for your industry in your geographical area.
For example, if a search engine user in Manchester searches for ‘hair salons’, a Manchester based hair salon with location tagging and optimised local SEO will appear in the search results.
Incorporating local SEO into your digital marketing strategy is becoming increasingly more important as mobile searches are on the rise. Mobile devices are constantly tracking their users’ locations and, as of June 2019 mobile commanded over half of all searches. This means that over half of search engine entries could be including the user’s location and, can therefore, be targeted by local SEO strategies.
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What Are The Benefits Of Local SEO?
Local SEO can help improve your brand awareness, increase traffic and drive sales. Thinking about implementing a local SEO strategy? Here’s why you should:
Increase Web Traffic
If you’re not optimising your local SEO you will be disadvantaging your web traffic numbers in two key ways. Firstly, and the more obvious issue, is that you will be missing out on a range of location specific search results.
Secondly, and perhaps more damaging, is that you may be competing with larger companies on the other side of the country who command a high rate of traffic and therefore, preventing you and your website from seeing ranking success.
Increase your industry ranking and website traffic with local SEO strategies to target realistic search ranking terms. By implementing local SEO you will show up more readily in searches from users in your area and draw more traffic to your website.
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Beat Local Competitors
Don’t let your local competitors get one over on you just because your local SEO isn’t on its A-game! If someone is in your area searching for your product, service or industry you want to be ahead of local competitors by appearing on that location based search.
Make sure you’re ranking among local searches to compete with your closest rivals and ensure you don’t miss out on potentially easy sales. Consumers have short attention spans, so they likely to head to the shop which pops up first on their mobile search – you can capitalise on this by making sure your business is ranked number one for your area.
Build Brand Awareness & Increase Repeat Custom
As we’ve touched on previously, consumers are fickle and often only ‘trust’ the search results found on the first search page. Local SEO services could be the missing piece to ensuring your website reaches the top page of search results.
Implementing some simple local SEO tools could be the difference between you being on the second or first page of results. Once your page starts ranking in higher positions, more people are likely to trust your brand and the products or services you’re offering.
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Get More Local Reviews
Word of mouth and recommendation still remains one to the top ways to market your business. If you tap into your local SEO and ensure your business is visible to local people, they are more likely to give your business a good recommendation.
Good recommendations will lead to an increase in sales because consumers like to see a highly recommended shop or service. Plus, when a customer leaves a review of your business though your Google business account and you interact with it through liking and replying, it helps drive your SEO ranking even higher.
Capitalise On ‘Near Me’ Searches
80% of mobile users search with the ‘near me’ option when searching for a specific type of business. If your local SEO strategy is effective, your business should appear in these location specific searches which will drive customer traffic to your business.
Capitalising on ‘near me’ searches will increase your customer traffic and help you save money on other advertising costs. If you have high rankings through local SEO, you won’t need to channel vast resources into targeted, local ad campaigns or sponsored social media campaigns. Local SEO is an incredibly cost-effective strategy which encourages a high ROI when executed correctly.
Improve Your Keyword Strategy
Local SEO can also be targeted through location specific keywords to give your local business an extra edge. For example, if you’re a digital marketing business in Cardiff, you should include ‘digital marketing Cardiff’ into your keyword strategy to rank on these location searches.
This tactic will help your business benefit from local business initiatives, such as local business directories and trading groups. Never underestimate the power of local communities getting behind their local businesses!
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As you can see, optimising your local SEO is a simple, but highly effective SEO tactic. Implementing a local SEO strategy could be the improvement which sees your business ranking on the top search result page which will benefit all aspects of your business.
For more information on local SEO and to master your local page rankings now, contact a member of our expert SEO team on, 0800 088 6000 today.