How More People Shopping Online Can Benefit Your Business
It’s no secret that more people than ever are now placing orders through trusted websites online in order to avoid heading out amid the pandemic. In fact, so much so that online retail sales are said to have risen dramatically since March, with a 74% growth compared to the same period last year. With more people choosing to log on instead of heading out, we’ve taken a closer look at how more people shopping online can benefit your business.
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As a full-service digital marketing agency, we’re well versed in the world of online shopping with numerous our of eCommerce clients set to have a successful end to the year despite everything that has happened in recent months. For more information about how we can support you, get in touch with a member of our expert team on 0800 088 6000, today.
Table Of Contents
- Easily Build Brand Awareness
- Offer More Information About Your Business
- Expand Your Marketing
- Expand Your Local Reach
- Email Marketing
Easily Build Brand Awareness
One of the best things about having a website is the ability to grow your brand awareness online without having to spend your marketing budget on additional activities. Your website will be the “hub” of your business, from posting on social media, to guiding customers in store to find out of stock products online.
Offer More Information About Your Business
Building trust amongst your audience is key to a successful brand and having a website can help you to achieve exactly that. With a website, you can provide users with more information about your business and the products and/or service that you provide, giving users a more in-depth description of what they may be missing out on.
Expand Your Market
One of the great things about having a website is the opportunity to expand your market. Afterall, tapping into new markets can be more easily said than done with limited options to do so. With a website, the world is your oyster, enabling you to reach out to new people through SEO and PPC. SEO helps to increase your inbound traffic, helping to increase the number of qualified leads that connect with your business.
Expand Your Local Reach
One of the great things about having a website is that you can expand your local reach too, getting your name out there where you live. Not only will this help to drive sales online, but in-store too, providing you with a number of opportunities to make new connections, expand your customer base and make sales.
Local SEO works exactly in the way that it sounds; it helps businesses to promote their products (or services) to people who live close by. It works by gathering information from local search engines, which can include that of social media profile pages, local content, links and more. Unlike SEO, local SEO providing users with the most relevant results that are local to them. You can read more about it, here.
With a website, you can easily collect more data from people who have previously purchased for you, which could be great from an email marketing or paid media marketing perspective. Using these email lists, you can re-reach out to customers who have made a purchase in the past, allowing you to prompt them about their past purchase and potentially make a new one.
From a paid media perspective, you can also target these people through creating a “custom audience” on Facebook – this allows you to remarket to those who have purchased from your website. Not only is this great when it comes to improving your brands recall, but your conversion rates and audience targeting, too!
Ensuring that your business has a strong online presence is now more important than ever and, as the Coronavirus continues to impact the way that we shop, making sure that your website is up there with some of the leading brands is key to your businesses success.
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For more information, get in touch with our friendly, expert team on 0800 088 6000, today.