How Social Media Has Supported Businesses Through COVID-19
Since the start of the pandemic, it has become clear that social media is the key to keeping your customers engaged with your business. Afterall, with 24/7 access, social media platforms such as Twitter and Instagram make it easy for customers to get in touch with you and vice versa, helping to build lasting relationships.
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As a full-service digital marketing agency, we’re well versed in the world of social media, helping businesses to reach bigger audiences than ever before. For more information about how we can support your business, get in touch with a member of our expert team on 0800 088 6000, today.
Table Of Contents
- Faster & Easier Communication
- Share Customer Updates
- Increase Website Traffic
- Boost Your Online Visibility
- Make New Partnerships
- Branding Your Business
Faster & Easier Communication
When it comes to using social media for business, customer service plays a vital part. With _% of users expecting a business to have a social media channel, it’s important to make sure that you’re available on all the relevant platforms in order to ensure that you’re able to answer any customer questions or queries. Using social media as a form of customer service makes it much easier for customers to get in touch, meaning that there’s often a positive outcome at the end of the tunnel, which is great for your brands reputation. It also means that any issues can be dealt with accordingly, helping to show the customer support.
Share Customer Updates
At the very start of the pandemic, numerous businesses were forced to close their doors with little notice, leaving many questioning when they can expect to re-open. Social media was an excellent way for businesses to broadcast the messages they may not have had the opportunity to discuss in real life, helping to ensure that everyone remained on the same page. This is especially true for businesses who rely on physical store purchases, as getting in touch with these customers would have been somewhat difficult without social media.
Increase Website Traffic
At a time where more people are shopping online than ever before, social media can help businesses increase their website traffic without paying for another form of advertising, which remains key during these unprecedented time. As social media is intended to reach different audiences, it also helps to bring new users to your site, helping to drive further custom from those who found your business via a social networking site.
Boost Your Online Visibility
With so many people now using various social media platforms on a day to day basis, its potential value is second to none. Social media platforms such as Twitter, LinkedIn and Facebook actually send relevancy signals to search engines such as Google and Bing, helping to ensure that popular content is visible and shareable. Google has also stated that, although social media engagements such as likes and shares are not a direct ranking factor, there is a correlation between such activity and how it is ranked.
Make New Partnerships
During lockdown we’ve seen more businesses than ever form partnerships to help each other out during this challenging time. In recent weeks, it has been proven that social media helps to draw people together during times of difficulty and, despite everything going on, has created more opportunities for businesses during this time period. This is especially true in the influencer marketing world, with many collaborating with new faces in order to maintain their online status.
Branding Your Business
Social media always comes down to branding and how customers perceive your business and, throughout the lockdown period, we’ve seen more businesses heading onto such platforms in order to keep their customers not only in the loop with new updates, but also engaged with their brand. Social media was also a somewhat “escape” for many during the lockdown, providing businesses with the chance to reach more users than before and engage with those on a new level. With more people online, it meant the greater chance of a conversation.
Whilst social media is constantly changing, its business value is second to none, providing businesses with a communication platform when they were maybe unable to speak to their customers directly.
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For more information, get in touch with a member of our expert team on 0800 088 6000, today.