Paid Social Media Tips To Aid Your Business Through The Pandemic
The past couple of months have presented a number of challenges for many of us, most of which we never expected to arise. Fortunately, in a state of panic, your marketing efforts can help to keep your business firmly on the ground.
Whilst a number of countries have already hit their Coronavirus peak some, such as the UK, are only starting to experience the full extent of the outbreak. At a time of uncertainty, one thing that you can remain certain about is that maintaining your marketing efforts will help to keep your business moving. We’ve already revealed 10 tips to help your online business during Coronavirus and now we’re turning our attention to paid social media campaigns!
Table of Contents
- Getting Started with Paid Social
- More People Are on Paid Social
- Capitalise on Your Best Selling Products
- Give Back to Keyworkers
- eCommerce & Pinterest
- Start To Highlight the Positives
- Advertising To A Target Audience Is Just As Important
- Don’t Stop
Here at Absolute Digital Media, we’re not just specialists in social mediaandpaid search, we have the expertise required to set up a targeted paid social campaign that is going to convert, too. For more information about our paid social media services, get in touch with a member of our expert team on 0800 088 6000, today.
Getting Started with Paid Social
Whilst a number of social media platforms including Facebook have stopped businesses from trying to capitalise on the Pandemic such as through selling facemasks and hand sanitiser for a higher cost, there are still a number of creative ways you can use social media to support your business during this crucial time. Here’s how!
More People Are on Social Media
With more and more people being asked to stay at home, more users are heading to social media to share their thoughts on the current situation. Whilst you won’t necessarily be able to capitalise on the COVID-19 outbreak for obvious reasons, you can use it as an opportunity to target your audience throughout the day at times when they are likely to be online.
Capitalise on Your Best Selling Products
To make lockdown appear to go faster, a number of us are turning to carrying out hobbies we may not have had time to do before. Gym equipment, for example, is just one product a number of us are trying to get our hands on and our Facebook and Instagram feeds are certainly full of at-home workouts to keep our minds busy during this crazy time. As such, you can use these “trends” to your advantage and come up with new ways to market your product or service under the current circumstances.
Give Back To Keyworkers
In light of everything going on at the moment, a number of brands are choosing to give back to keyworkers at this difficult time through offering a discount to those on the frontline. In addition to being able to claim some kind of advertising space, this initiative is a great way to give back to those working endless hours to help those impacted by Coronavirus.
eCommerce & Pinterest
When it comes to advertising on social media, many of us forget about Pinterest, thinking that its time as a popular social media channel has passed – but it hasn’t. With more than 335 million people signing into the platform each month and more people likely to be signing up to the app to help them pass the time through create mood boards, now is the best time to advertise products available to ship.
Start To Highlight The Positives
There’s a lot of negative and fake news circulating the internet at the moment, so the best way to drive your brand through this difficult time is by highlighting the positives and not focusing on the negatives or Coronavirus itself which continues to saturate our newsfeeds. From a paid social perspective, ensuring your customers know that your business is still operating can be a sign of hope, so if you can, promote this subtly in people’s feeds!
Advertising To A Target Audience Is Just As Important
Despite the Pandemic, it’s still just as important to make sure that your advertising to the right audience. Essentially, you want to put your brand directly in front of where your target audience is, carefully identifying the platforms and time your audience is most active according to what’s happening here and now. This means that you may need to pivot your advertising schedule, adapting your advertising times to suit the new lifestyles many of us are being forced to undertake. In some cases, advertising on social media may require you to rethink the products you are selling via your chosen platform to suit the new needs of the user.
Whilst some people believe that pausing their marketing efforts throughout this difficult time is the right way to go about it, its not! Take this as an opportunity to take your business by the horns to get ahead of your competitors.
Whilst things are likely to remain uncertain for a number of weeks to come, we want to help as many businesses as possible throughout this time. Whilst our clients remain our priority, we’re offering free marketing advice to a handful of businesses impacted by COVID-19 for a limited time.
For more information about how we can help you, get in touch with a member of our expert team on 0800 088 6000, today.