Quick Wins You Can Do On Your Website
Improving the design of your website doesn’t mean that you have to start from scratch. There are several ways you can boost the aesthetic and functionality of your site easily, without the need of a Developer or someone experienced in code.
How Well Is Your Website Performing?How We Can Help You
As a multi-award winning digital marketing agency, we’re always looking for new ways our clients can update their websites, helping to ensure that they get the most bang for their buck. For more information on how we can support your business, get in touch with our expert team on 0800 088 6000, today.
Table Of Contents
- Include Social & Share Buttons
- Include Call-To-Actions Throughout Your Site
- Use White Space!
- Update Your Content
- Remove These!
Include Social & Share Buttons
It’s often surprising how many businesses fail to include social media and various social sharing options onto their website but, with social media continuing to grow in popularity, it’s even more important to ensure that your website showcases these. Including your social media platforms on your website encourages users to click through to each of your pages, learning more about what your business has to offer. This is why we encourage businesses to ensure that each of their pages are up to date, as people tend to do their research before committing to a purchase.
Include Call-To-Actions Throughout Your Site
Including call-to-actions throughout your website is the perfect way to prompt users to get in touch, helping to support your written copy on the page. Your call-to-actions should encourage users to take your desired action whether that’s to get in touch with your team, place an order or read on to find out more about what you have to offer. The same goes on social media to. For example, placing a link to one of your social media platforms at the end of a blog with the copy “Follow us on LinkedIn”, is more likely to drive social media followers.
Use White Space!
Using white space on your website isn’t necessarily a bad thing and, in fact, we often encourage our clients to consider the benefits of white space on their website. There are numerous benefits of using white space in design, including that it can help to improve the readability of your site. Essentially, you shouldn’t be afraid of white space!
Having broken links and 404 errors on your website can often hinder its performance, turning away potential custom or sales. With this in mind, it’s important to take the time to identify whether your website has any broken pages. By doing so, you’ll be able to iron out any errors and refine those that aren’t broken to ensure that they remain high performing. There are a number of tools that can help you find the broken links possibly hidden on your website including Screaming Frog which is available on Windows and Mac.
Update Your Content
Improving your web design doesn’t just stop at what the design of your website looks like – it includes your content to! Depending on your industry, you may be required to update your sites content on a regular basis accordingly to different guidelines and potential updates. In order to make sure that your website appeals to your “perfect customer”, you need to make sure that your content appeals to that particular persona. For example, instead of stating “we” and “our”, replace them with “yours” and “you” to help your customer put themselves in the shoes of your product or service.
Some elements of a website can detract a person from its purpose, potentially hindering its performance. At a time when generating sales is more important than ever, you need to make sure your website quickly engages your visitors. Stock-looking images are just one element you can remove from your website. Replacing such images with your own can help to improve the authenticity of your website, helping the reader to understand the purpose and professionality of your business. Other elements you can consider completely removing from your website include long paragraphs of text, PDFs and dead-end “Thank You” pages.
There are several reasons why you may choose to improve your website, whether you’re seeking a boost in revenue or want to make it more appealing to your target audience. By taking these tips into consideration, you can make sure that you’re not missing out on potential sales, which may help to drive revenue during such a critical time for businesses.
Make Sure Your Website Is Up To Scratch?Talk To Us
For more information, get in touch with a member of our expert team on 0800 088 6000, today.