What Is Display Advertising?
- Display advertising is graphic advertising across website, apps or social media through eye-catching banners, colourful text and imagery or moments of flash video to draw an audience in.
- Rich media refers to display advertising which includes highly-interactive features such as video, audio or animation.
- Using rich media is a sure-fire way to make your ads stand out. Grab the user’s attention with interactive banners to drive engagement rates and stay memorable as a brand.
- An ad on Google Display Network alone can reach up to 92% of internet users.
- Using specific key words and locations tags will enable you to target your display ads to reach the perfect audience and build brand awareness.
- Approximately 60% of all online searches are carried out via a mobile device, with leisure and entertainment searches reaching 72%. So, your banners need to be designed with mobile in mind.
- See steps for creating and delivering your perfect display ad bellow!
For companies across a range of industries, display advertising is the marketing tool which can take your brand from little known to a household name. With the right display ad campaign and intelligent audience targeting, you can build an unrivalled sense of brand awareness and recognition.
Here at Absolute Digital Media, we know exactly what goes into creating the perfect digital display advertising campaign, specific to the unique needs of your brand. If you’re looking to launch your display advertisement campaign, or want to understand it’s benefits, you’ve come to the right place.
Table of Contents
- What is Display Advertising?
- What are Rich Media Display Ads?
- What are the benefits of Display Advertising?
- How do I implement Display Advertising?
- Final Thoughts
What is Display Advertising?
Display advertising is graphic advertising across website, apps or social media through eye-catching banners, colourful text and imagery or moments of flash video to draw an audience in. In simple terms, display advertising is anything visual and snappy which entices an audience to your brand page.
Display ad, banner ad or box banner all mean the same thing – it’s the image, graphic or video which stands out on the page as a distinct ad. These display ads often include a product image, brand logo or, like you can see on this page, an engaging call-to-action (CTA). Display advertising is the ideal format for delivering your key ads or messages to your website or social media page visitors.
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What are Rich Media Display Ads?
If you’re looking to go the extra mile and really wow your audience, a rich media ad is a great way to achieve high rates of conversion. Rich media refers to display advertising which includes highly-interactive features such as video, audio or animation.
Using rich media is a sure-fire way to make your ads stand out. Grab the user’s attention with interactive banners to drive engagement rates and stay memorable as a brand.
However, there’s still a fine line between over-the-top and effective use of rich media. When designing a rich media display ad, keep the overall aim of the ad in mind, you don’t want to lose the ad’s message amongst the distraction of confetti cannons and flashing images.
What are the benefits of Display Advertising?
1. Drive Brand Awareness
With a fully optimised and well-crafted display ad campaign, you can massively increase you overall brand awareness. Display advertising gives you the power to showcase your business across the internet in a creative and engaging way to thousands of potential prospects. With engaging display ads drawing their attention, display ads are an amazing way to build instant brand recognition.
2. Expand your Audience Reach
Your display ad can reach consumers across the internet. Display advertising can be implemented across all social media platforms, search engines and email services to tap into web users across the different channels, whether they’re looking for goods, services or news – your display ad can pop-up in their search.
An ad on Google Display Network alone can reach up to 92% of internet users – let that sink in for a moment, – 92%. This figure demonstrates the excellent power display advertising can bring to your business and the potential to reach more consumers.
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3. Reach your Ideal Audience with Personalised Targeting
Using specific key words and locations tags will enable you to target your display ads to reach the perfect audience and build brand awareness. Personalised targeting can take into consideration a whole host of variations, to ensure you reach your desired customer. Topics and demographics of targeted ads could include:
- Interests & Hobbies
- Mutual page follows
4. Increase ROI with Retargeting
Retargeting users who already have an interest in your brand, service or product demonstrate a high-performance rate and a good tactic for building brand loyalty.
If you’re hoping to build customer conversion. Retargeting users with display ads is a great way to draw consumers back to your website and can encourage them to purchase some extra treats.
5. Show your Personality
Let your creativity loose! Display ads are the perfect marketing tool for expressing your brand personality and expanding your reach with creative tactics. The best display ads tend to have an interactive element to them – a countdown, video clip, animation or live products feed are all great examples of interactive, creative content which grab users’ attention.
If you’ve got a creative idea for your display advertising and want to see it online, get in touch with our creative designers now! As a full-service digital marketing agency, we’ve got the skills to bring your wildest ideas to life and build your business with targeted display ads.
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How do I implement Display Advertising?
If you’re looking to implement a successful display advertising campaign but don’t know where to start, here are the four key steps you need to follow to get your idea off the ground:
Step 1: Design
Start by getting your ideas down on paper – what do you want to target in this ad campaign, who is your target market and how are you going to draw them in? Build your display ad campaign story template and remember to include these fundamental elements to engage your audience:
- Sharp copy which connects with your audience
- Brand colours to connect which your brand identity
- Relevant and inspiring images
- Your brand or product logo
- Most importantly, a call-to-action (CTA) button to drive clicks
Step 2: Production
This is where you might need some technical knowhow. Once designed, you display ads will need to be scaled to different ad sizes to fit each individual platform. Unfortunately, this isn’t an easy copy and paste job, each display ad will need to be correctly coded and scales to ensure your ad is responsive and readable.
Remember – don’t ignore mobile! Approximately 60% of all online searches are carried out via a mobile device, with leisure and entertainment searches reaching 72%. So, your banners need to be designed with mobile in mind – how will it look on a smaller screen? Is the CTA button easy to use? Will the animation respond on mobile?
Step 3: Publish!
Approved, published and sent into the world – you can now see your ads online!
Park your excitement for a little while and take a moment to check each platform to ensure your ads have uploaded correctly – if step two was executed correctly, you should see a smooth and shiny ad ready to drive your business engagement.
Step 4: Analysis
Publishing your display ad is just the first step of your marketing strategy. Understanding the effectiveness of your campaign is crucial for business growth and marketing development. Understanding the detail behind the analytics can be tricky, but to get you started, measure your campaign cost with your conversion rates and CTA clicks to build the picture of engagement and asses the effectiveness of your ad.
Analysis is a crucial step in your marketing journey. Reflecting on what worked well and what needs improvement is the best way to see return on your marketing investments – as you can re-implement what went well or re-strategize where you were not successful. If you’re looking for real business success, don’t slack on the analysis!
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So, now you know what to expect from display advertising you can make this exceptional tool work for your business. Get your brand name out there and boost your sales with targeted display ads to grown your audience.
For more information about our display advertising marketing services, get in touch with a member of our friendly team on 0800 088 6000, today.