Why We Want To Help You Go Digital During This Crisis
As we begin to move out of lockdown and into phase two of the Coronavirus crisis, it’s important to prepare your business for the weeks and months ahead. As we saw at the very start of the pandemic, Primark is just one brand that has massively missed out on sales throughout this period, bringing its revenue down from £650m to zero. Despite efforts from Primark’s social media team, the leading retailer hasn’t been able to make a penny since lockdown, not just in the UK but around the globe, too. With this in mind, here’s why we want to help you go digital during this crisis.
As a multi-award winning full service digital marketing agency, we’re well versed in the world of online marketing, which is why we’re helping as many businesses as we can to find their feet in the digital world. For more information about how we can help you, get in touch with a member of our expert team on 0800 088 6000, today.
Table Of Contents
- It’s Convenience & Effective
- It Allows You To Reach More People
- It Provides A Better Customer Experience
- It Makes Collaboration Much Easier
- It Allows You To Track Your Marketing Efforts
- How Can I Go Digital?
- How We Can Help You
It’s Convenient & Effective
Going digital is both a convenient and effective way to ensure your business survives through times like these. Though no one could have guessed that a pandemic was fast approaching, it does put the benefits of the digital age into perspective. When you go digital, you can essentially continue doing everything you could in the physical world whether that’s constructing marketing strategies or selling clothes.
It Allows You To Reach More People
As well as being a convenient way to keep on top of what’s being said about your business online, going digital allows you to reach more people which, in a situation like this, is the ultimate way to help ensure your business remains afloat. “Going digital” is no longer just about having a website. In fact, it’s much more than that. Social media plays a big role in boosting any business online success, helping them to increase brand awareness and generate more inbound traffic.
It Provides A Better Customer Experience
Referring back to Primark’s recent issues following the Coronavirus outbreak, it’s clear to see how going digital can support your customers, providing a better experience for all. Primark fans are only able to shop in store, leaving a huge opportunity behind when capturing the attention of people who are unable to visit a physical store – and there are several other brands like Primark currently losing out on sales. Essentially, through providing consumers with greater options to purchase whether that be online or in store, you can enhance their experience as a loyal customer.
It Makes Collaboration Much Easier
Going digital makes more information available to your customers, helping you to determine buyer behaviour and identify any reoccurring patterns which can help you to better understand why one technique is more successful than the other and so on. The insight you can gain online is significantly different to that you can collate in the real world. For example, it can be difficult to monitor exactly how many people go in and out of a store and for which purpose they are there for. Online, however, you have the chance to delve into customer behaviour at a new level, leading to a possibility more personalised approach to the general needs of your customers.
It Allows You To Track Your Marketing Efforts
Similar to the above, going digital allows brands to more closely track their marketing efforts, resulting in improved strategies and processes. Through using website analytics, brands can gain a greater understand of who is visiting their website, where they came from and for how long they are viewing each page. From a business perspective, this can help to identify the tactics that are getting the better response and how prospects are converting into new customers.
How Can I Go Digital?
There are a number of ways businesses are adapting the digital transformation, not least by refining their websites for the needs of today’s users. According to a report conducted by Forbes, 55% of start-ups have adopted a digital strategy compared to just 38% of “traditional” companies. Broken down by industry the financial services and healthcare sector are just two that almost completely support the digital age of business.
So, how can your business go digital?
There are a number of ways your brand can adhere to the digital way of business, not least by adopting a strategy compiled of multiple marketing techniques that can be practised in the online space.
How We Can Help You
Going digital isn’t just about having a website. It’s much more than that. Going digital is all about adapting an integrated approach for your business, using multiple marketing techniques to help you reach the top of the SERPs. Here at Absolute Digital Media, we offer a number of digital services, web services and brand management services to give your brand the best opportunity to succeed online.
For more information, get in touch with a member of our expert team on 0800 088 6000, today.