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Healthcare PPC agency for healthcare & medical providers

A healthcare PPC agency for CQC-registered clinics and practices, built around patient enquiries rather than clicks. Google restricts advertising for certain health categories outright and requires certification before you can run ads in others, so a campaign that isn’t cleared properly doesn’t underperform, it doesn’t run at all. That’s the standard healthcare PPC has to meet here: certification confirmed before a plan is built, not assumed, creative and targeting that respects patient sensitivity, and every campaign managed to ROAS and genuine enquiries rather than vanity clicks.

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    Why a specialist

    Healthcare PPC answers to Google before it answers to you

    Healthcare PPC is not generalist PPC, because the ad platforms treat healthcare and medicines as a restricted category. Google requires certification for regulated treatments and pharmacies, Meta gates health-related ads behind permissions, and the ASA and CAP codes govern health claims and the evidence behind them. A single policy breach can suspend the account. We plan every campaign to clear certification and the codes from the brief, then manage it to cost per acquisition and return on ad spend, not clicks. It is one of the paid-media services on our regulated-industry PPC approach, run for our healthcare clients.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    Compliance-first

    Healthcare PPC that Google actually approves

    Losing certification doesn’t just pause an ad, it can shut down the account behind every campaign you’re running. As your healthcare and medical PPC company, we confirm what’s certifiable before a plan is built, not after spend is already live, so growth never comes with a countdown attached. Talk to our team about where the biggest gains are for your clinic or practice.

    Adm insights
    Questions

    Healthcare PPC agency FAQs

    What is healthcare PPC?

    Healthcare PPC is the management of paid search, shopping and paid social for CQC-registered providers, within Google and Meta healthcare certification and the ASA and CAP codes, managed to return on ad spend rather than clicks.

    Can you advertise healthcare services on Google and Meta?

    Yes, with the right certification. Google requires certification for regulated treatments and pharmacies and Meta gates health-related ads behind permissions. We hold and manage those so campaigns can run compliantly.

    How do you keep a healthcare account safe from suspension?

    By building compliance in from the brief, structuring accounts to isolate risk and maintaining certification, so a single policy strike cannot take the whole account down.

    Which platforms do you run for healthcare brands?

    Google Ads and Microsoft Ads for paid search and shopping, plus paid social where the platform permits health-related advertising.

    Does healthcare PPC work alongside SEO?

    Yes, and healthcare is a category where that pairing matters more than most. SEO for healthcare builds the organic authority Google already expects from this Your-Money-Your-Life category, while PPC captures demand in the meantime. Together, they get a clinic seen faster and trusted for longer than either could manage alone.

    Does GEO change how we should run healthcare PPC?

    It’s starting to. As patients ask AI assistants questions like ‘what’s the best clinic near me for X’ before they ever search or click an ad, some of that decision gets made earlier in the journey than PPC can reach. That doesn’t reduce the value of paid media, but it does change the job. PPC captures the patient who’s ready to book now, while GEO and organic work earn the trust that gets a clinic considered in the first place. We plan campaigns with that split in mind as a specialist healthcare PPC company, rather than treating PPC as the only lever.

    Get started

    Talk to a healthcare PPC agency specialist

    If you run a CQC-registered clinic or private practice and want paid media that respects the rules you operate under, tell us where you are. We will set out where the biggest, safest paid gains are and how we would get you there.