Generative Engine Optimisation is how pharmaceutical and life sciences brands earn a place in the answers ChatGPT, Google AI Overviews, Gemini, and Perplexity give when someone asks about treatments, conditions, or therapy areas. As a digital PR agency built on regulated-sector experience, we combine GEO strategy with digital PR and content built for pharmaceutical brands to get MHRA-regulated brands cited accurately, not just ranked. That means structuring your existing pages and clinical evidence so AI systems can extract and trust them, building the kind of third-party coverage large language models draw on when forming an answer, and pairing all of it with social media built for pharmaceutical brands so your brand’s authority signals stay consistent everywhere AI looks. The result is a pharma brand that shows up as a trusted source, not a footnote, across every major AI search surface.