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The Absolute Digital Media blog

Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.

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What is the Absolute Digital Media blog?

The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.

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Awards

An Award-Winning Decade With Absolute Digital Media

From 2008, when we were just starting out as a small SEO agency, building up our reputation in the search industry, to…

May 6, 2020 Read More
SEO

Guide: You Are What You E-A-T

Google’s E-A-T has been causing quite a stir recently, with more and more businesses reviewing their content marketing strategy at the start…

Mar 9, 2020 Read More
Content

Why Video Marketing Is So Powerful

Attention spans are declining and engaging your audience is getting more and more difficult by the day, so how can you ensure…

Mar 3, 2020 Read More
Awards

We’ve Been Shortlisted For The CIM Marketing Excellence Awards!

We’re pleased to announce that we have been shortlisted for “Agency of the Year” at the Chartered Institute of Marketing (CIM)’s prestigious…

Jan 13, 2020 Read More
Awards

We’re Finalists At The 2019 Drum Recommends Digital Awards

Cue the drum roll; we’re finalists for 3 awards at the 2019 Drum Recommends Digital Awards! Unlike other digital marketing agency awards,…

Nov 8, 2019 Read More
SEO

How To Find Low-Competition Keywords With High Search Volume

When it comes to SEO, there’s nothing more difficult than tackling a competitive market such as in finance marketing. The more people…

Nov 8, 2019 Read More
Awards

We’re Finalists At The 2019 Drum Agency Business Awards!

Last week we received some exciting news; we’re finalists at the Drum Agency Business Awards, formerly known as the Drum Network Awards.…

Oct 22, 2019 Read More
Awards

We’re Finalists At The Drum DADI Awards!

Our week just got better! We’re pleased to announce that we’re digital marketing agency finalists at the Drum Awards for the Digital…

Aug 30, 2019 Read More
SEO

Google My Business: A Comprehensive Guide

Any business hoping to capture potential customers for their store or service, needs to have a Google My Business listing. This service…

Aug 9, 2019 Read More
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Never miss an insight

Search, compliance and growth insight for regulated brands, straight to your inbox.

    Why a specialist

    What we write about

    Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.

    How we work
    Adm insights
    By topic

    Browse by service

    Prefer to explore by discipline? Jump straight to the service each article supports.

    SEO

    Rank in classic search and the new AI answer engines with compliant, compounding organic growth.
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    AI Visibility

    Generative Engine Optimisation: get cited and recommended by AI assistants.
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    PPC

    High-intent paid search and shopping that converts, managed to ROAS in regulated markets.
    Learn more

    Social Media

    Scroll-stopping creative and precise targeting across Meta, TikTok and beyond.
    Learn more

    Content

    Rank-worthy content at scale: briefed, written and optimised for intent and authority.
    Learn more

    Digital PR

    Earned coverage and authority links that move you up the rankings, cleanly.
    Learn more

    Link Building

    Editorially earned, penalty-safe links that build authority and lift rankings.
    Learn more
    Independently judged

    A multi-award-winning agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024

    Want this applied to your brand?

    Reading is one thing; results are another. Tell us where you are and we will show you where the biggest, safest gains sit.