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The Absolute Digital Media blog

Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.

What is the Absolute Digital Media blog?

The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.

Digital Marketing

Why Brands That Failed To Innovate During Covid-19 Are Now Failing

Covid-19 has been tough for all digital marketing agency and businesses. Regardless of the sector, each and every business in the world…

Mar 16, 2021 Read More
SEO

Common SEO Mistakes eCommerce Managers Make

Running and maintaining a successful eCommerce store is not as simple as it might first seem, and there a few simple, common…

Mar 5, 2021 Read More
Digital Marketing

The Beginners Guide To Online Marketing

Online marketing is the necessary tool to cut through the noise of digital and make your business stand out in the modern…

Feb 16, 2021 Read More
SEO

Core Web Vitals: A Guide For SEOs And Businesses

Google is working on a big change to Core Web Vitals, which may change your ranking position significantly. Get ahead of the…

Nov 24, 2020 Read More
PPC

How Does Google Ads Work?

30-Second Summary 2.3 million searches are performed on Google every second, and most search pages include Google Ads. The search network refers…

Nov 17, 2020 Read More
Awards

We’ve Been Nominated For Not One, But Two Awards At The UK Search Awards!

This week has been a huge week for the agency. In addition to welcoming a total of six new hires onboard, we’ve…

Oct 16, 2020 Read More
PPC

Why You Need To Invest In Your Christmas Marketing Now

If you listen closely, you can almost hear the sleigh bells ringing. And that means one thing! The Christmas countdown has begun.…

Oct 1, 2020 Read More
Awards

We’ve Been Nominated For 2 Awards At The Recommended Digital Awards!

Following our announcement that we were shortlisted within the Search Awards Top 100 Leaderboard, we’re pleased to announce that we have been…

Sep 25, 2020 Read More
Awards

We’ve Been Ranked #72 On The Global Search Awards UK Leaderboard!

On Friday last week The Global Search awards announced their Top 100 Leaderboard for the year. The table ranks the Search Award…

Sep 22, 2020 Read More
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    Why a specialist

    What we write about

    Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.

    Adm insights
    Independently judged

    A multi-award-winning agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024

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