The Absolute Digital Media blog
Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.
What is the Absolute Digital Media blog?
The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.

































Why Brands That Failed To Innovate During Covid-19 Are Now Failing
Covid-19 has been tough for all digital marketing agency and businesses. Regardless of the sector, each and every business in the world…
Mar 16, 2021 Read MoreCommon SEO Mistakes eCommerce Managers Make
Running and maintaining a successful eCommerce store is not as simple as it might first seem, and there a few simple, common…
Mar 5, 2021 Read MoreThe Beginners Guide To Online Marketing
Online marketing is the necessary tool to cut through the noise of digital and make your business stand out in the modern…
Feb 16, 2021 Read MoreCore Web Vitals: A Guide For SEOs And Businesses
Google is working on a big change to Core Web Vitals, which may change your ranking position significantly. Get ahead of the…
Nov 24, 2020 Read MoreHow Does Google Ads Work?
30-Second Summary 2.3 million searches are performed on Google every second, and most search pages include Google Ads. The search network refers…
Nov 17, 2020 Read MoreWe’ve Been Nominated For Not One, But Two Awards At The UK Search Awards!
This week has been a huge week for the agency. In addition to welcoming a total of six new hires onboard, we’ve…
Oct 16, 2020 Read MoreWhy You Need To Invest In Your Christmas Marketing Now
If you listen closely, you can almost hear the sleigh bells ringing. And that means one thing! The Christmas countdown has begun.…
Oct 1, 2020 Read MoreWe’ve Been Nominated For 2 Awards At The Recommended Digital Awards!
Following our announcement that we were shortlisted within the Search Awards Top 100 Leaderboard, we’re pleased to announce that we have been…
Sep 25, 2020 Read MoreWe’ve Been Ranked #72 On The Global Search Awards UK Leaderboard!
On Friday last week The Global Search awards announced their Top 100 Leaderboard for the year. The table ranks the Search Award…
Sep 22, 2020 Read MoreWhat we write about
Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.

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A multi-award-winning agency
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024 Want this applied to your brand?
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