How PPC Can Help Grow Your Business
As a multi-award winning agency, we often get asked about the different between SEO and PPC and how PPC can actually help to grow your business. With years of experience under our belts, we know that the two work in tandem with one another, driving the business in question forward through different perspectives. In our latest blog post, we’re exploring how PPC can help grow your business.
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Table Of Contents
- How Can PPC Benefit My Business
- PPC Is A Form Of Targeting Advertising
- It Gives You Measurable ROI
- Brand Exposure Is Key
- You Only Pay When People Click On Your PPC Ad
- PPC Best Practices
How Can PPC Benefit My Business?
PPC or pay-per-click can help grow your business in a number of different ways. Unlike SEO, PPC enables you to advertise directly to people search for a business like you, providing you with instant exposure to audiences who are looking to purchase one or multiple products or, in some cases, services.
At the same time, you have the ability to ensure that your audience is as niche as you would like, helping to ensure that you don’t miss out on any sales. This provides you with the chance to target specific customers or, depending on your business, various timeframes. You can also tailor your ad according to what a user searches for, helping to ensure that it is as relevant as possible to the query.
PPC Is A Form Of Targeted Advertising
PPC is a form of targeted advertising, meaning that you have the opportunity to select different terms or interests in order to ensure that your Google ad is seen by the “perfect” audience. You can even target users who may have previously expressed an interest in your products or services through remarketing, which is an effective way of generating good results.
It Gives You Measurable ROI
The great thing about PPC is that is provides measurable ROI, meaning that you can see what your ads are generating for your business in terms of sales and from a brand awareness perspective. Doing so is straightforward too, enabling you to compare the number of impressions and clicks each of your ads generate to your sales.
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Brand Exposure Is Key
Brand exposure is a big part of any PPC campaign, enabling you to easily get your brand and marketing efforts in front of people who may not already be aware that your business exists. As well as the opportunity to be seen at the very top of the search results, PPC provides you with the brand exposure you need in order to drive organic results too, enhancing your sites SEO.
You Only Pay When People Click On Your PPC Ad
PPC isn’t just great from an ROI perspective, it can help you limit your spend so you won’t be surprised by any unexpected payments. You can then utilise the data available in Google ads to explore how your budget is currently being spent and how you would like to spend it moving forward. Better yet, you only pay when people click onto your ad, meaning that you don’t pick up any costs for people who just view it, helping to ensure that your budget is only spent when it needs to be.
PPC Best Practices
Growing your business can sometimes be difficult, especially if you are entering an industry which already has competition. Through PPC, however, you can begin to make your business more apparent by targeting people who are most likely going to be interested in your product or service.
To help you achieve exactly that, our PPC team has compiled some of their best practices to help get you on the right track. Check them out, below!
Define Your Target Audience The Best You Can
In order to make sure that your PPC ads are successful in encouraging prospects to make a purchase, you need to define your target audience. This will help to make sure that you’re using the right language to attract them and encourage a positive response. Using the wrong content or CTA can easily prevent a sale, no matter how small it may be!
Selecting Negative Keywords Is Just As Important
Ensuring that you select the right keywords for your PPC campaign is key and identifying those that are wrong is just as important when it comes to building a successful campaign. Essentially, you need to make sure that your product(s) only appear in the results for people search for related terms that relate directly to your product – not those that could be easily misinterpreted online!
Create Good Landing Pages
Encouraging users to click on your ad is important and ensuring that your ad provides the right message is equally as important as, after all, you’re paying for that click. To ensure that precious “click” and budget behind it doesn’t go to waste, you need to make sure that your landing page is designed to achieve your goal, whether that’s encouraging users to download something or sign up to a free trial.
Be Strategic With The Features Available To You
With Google Ads, it can sometimes be easy to get carried away with an ad that looks good to you, but maybe not so much to your target audience. Using different ad extensions, you can build an ad that offers additional information that can be useful to the consumer. For example, call extensions enable you to add your phone number to your ad, and location extensions can be used to add your address to your ad.
Appearing in the search results can feel like a distant dream for some businesses but with PPC you can appear at the very top, helping to attract more visitors to your website. Give your business the boost it needs, today!
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For more information, get in touch with our expert team on 0800 088 6000, today.