Absolute Digital Media Wins Best Use of Search – B2C (PPC) at the European Search Awards 2026

We are thrilled to announce we’ve won Best Use of Search – B2C (PPC) (Small) at the European Search Awards 2026 last night, one of the most respected benchmarks for search marketing excellence in Europe.

The award recognises our paid search campaign for The Swallow Co., a UK supplements brand, and reflects the kind of strategic, results-driven PPC that we pride ourselves on delivering for every client. It also comes just a few weeks after our double win at the UK Digital Excellence Awards.

What the Judges Said:

“A solid PPC campaign with clear ambition around sustained, scalable customer acquisition and a long-term build approach. The implementation shows innovative thinking, using heatmaps, UX behaviour reports and dashboards. The strategic framing of short-term activity supporting a broader vision suggests positive indications on future results.”

The Campaign That Brought Home the Win

The brief was to establish The Swallow Co. as a competitive new entrant in the UK supplements market, scale paid media spend aggressively, and maintain a cost per conversion (CPC) under £60 throughout, all at the same time.

The results speak for themselves. Comparing November 2024 to November 2025:

More than 1,150 additional monthly conversions, an eightfold increase in media investment, and a CPC that stayed within target throughout. By the end of the campaign, The Swallow Co. had been transformed from a new market entrant into a fast-growing, conversion-led eCommerce brand with a paid media engine built for continued scale.

A Word From Our CEO:

“Winning at a European level means a great deal to everyone at Absolute Digital Media. This award is a reflection of the talent and dedication of our PPC team, and of the trust The Swallow Co. placed in us to deliver. We set out to build something scalable and commercially robust, and the results show exactly what that looks like in practice.”

Ben Austin, CEO, Absolute Digital Media

This recognition sits alongside a growing list of European and UK wins for our multi-award-winning digital marketing agency, reflecting our commitment to delivering campaigns that genuinely move the needle for our clients. If you want to talk about what award-winning PPC looks like for your brand, get in touch with our team

Call 0800 088 6000 or email hello@absolute.digital to start the conversation today.