Absolute Digital Media Wins Two Awards at the UK Digital Excellence Awards 2026

We are proud to announce that last night we won two awards at the UK Digital Excellence Awards 2026 for our work with Stelrad.

🏆 Standout B2C Ecommerce Website of the Year
🏆 Standout Integrated B2C Campaign of the Year

These wins recognise the impact of an integrated campaign that delivered strong commercial growth, improved organic visibility, and better purchase behaviour across the Stelrad website.

Commenting on the win, CEO Ben Austin said:

“Winning two awards for our work with Stelrad is a fantastic achievement and a reflection of the strength of our integrated approach. This campaign wasn’t just about driving traffic, it was about delivering real commercial growth and improving performance across the entire customer journey. I’m incredibly proud of the team and the results we’ve achieved together.”

Delivering Commercial Growth for Stelrad

Between July 2025 and January 2026, the campaign helped Stelrad exceed key performance targets. Revenue increased by 31.42%, rising from £535,184.09 to £703,318, surpassing the original £650,000 objective.

New users also increased by 47.53%, growing from 76,694 to 113,145, while total users rose by 43.68% and sessions increased by 41.1%. This shows that the campaign delivered meaningful growth, not just increased traffic.

Improving Purchase Behaviour

The campaign also drove stronger eCommerce performance across the customer journey. Items purchased increased by 20.74%, while items checked out rose by 21.53%, indicating stronger purchase intent and improved conversion.

Growing Organic Visibility

Organic visibility was a key part of the campaign’s success. Top 3 keyword rankings increased from 644 to 961, exceeding the original target of 900+.

Average weekly organic impressions also grew from 250,000 to 523,000, with strong performance continuing into January 2026.

High-value keyword improvements included:

• Designer radiators moving from position 2 to 1
• Energy-efficient radiators moving from position 5 to 1
• Electric wall heaters moving from position 55 to 8
• Electric radiator moving from position 15 to 5

Strengthening Content Performance

A refined content hub strategy helped capture users earlier in the buying journey and guide them towards commercial pages.

Blog and content hub landing page sessions increased by 179.7%, new users rose by 185%, and blog attributed revenue increased by 99.7%.

Celebrating an Award-Winning Partnership

Winning both Standout B2C Ecommerce Website of the Year and Standout Integrated B2C Campaign of the Year reflects the strength of the strategy, collaboration, and execution behind the Stelrad campaign.

At Absolute Digital Media, we remain focused on delivering digital strategies that generate measurable growth and meaningful commercial results.

If you’d like to learn more about how our digital marketing agency’s award-winning SEO and integrated campaigns can support your business growth, we’d love to hear from you.

Call 0800 088 6000 or email hello@absolute.digital to start the conversation.