Absolute Digital Media Wins Best Integrated Paid Media Campaign at the UK Paid Media Awards

We don’t enter awards for the sake of it. When we do, it’s because we believe the work genuinely deserves recognition, and last night, that belief was validated. Absolute Digital Media took home the award for Best Integrated Paid Media Campaign at the UK Paid Media Awards, recognised for our work with Stelrad, the UK’s leading radiator manufacturer.

It’s a win that means a great deal to everyone at ADM, not just because of the trophy, but because of what the campaign represents: strategic thinking, genuine collaboration, and results that moved the needle for a client we’re proud to work with.

About the Campaign

Working with Stelrad, we built and executed an integrated paid media strategy designed to do more than generate clicks. The goal was to connect paid search, paid social, and display in a way that felt cohesive to the audience and delivered measurable commercial impact. That kind of joined-up thinking across channels is harder than it looks, and the team executed it brilliantly.

The UK Paid Media Awards recognise the best campaigns, teams, and individuals across the paid media industry. Winning Best Integrated Paid Media Campaign is a strong endorsement of the approach we take, one that prioritises strategy over spend and outcomes over vanity metrics.

What This Means to Us

Ben Austin, Founder and CEO of Absolute Digital Media, said: “Winning this award is a reflection of the quality of people we have at ADM and the trust Stelrad placed in us. Integrated campaigns only work when the strategy is tight and the execution is relentless, and that’s exactly what our team delivered. I’m incredibly proud.”

Luke Kyte, Managing Director, added: “This one means a lot. Integrated paid media is genuinely difficult to get right, and to have that recognised at a national level is a great moment for the whole team. It’s the kind of win that reinforces why we do things the way we do.”

175+ Awards and Counting

This latest award adds to over 175 industry accolades ADM has collected since being founded in 2008. Across SEO, paid media, and digital strategy, we’ve built a reputation for delivering serious results in some of the most competitive and heavily regulated sectors in the world, and we’re not stopping here.