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What Makes A Good Website?

We’ve all been onto a website we love and hate, but understanding what makes us love or hate them is key to your site’s success. It’s not just about what your website looks like either, as there are a number of factors which contribute to how visible your website is on Google and other search engines. We’re taking a closer look at what makes a good website, below!

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As a multi-award winning digital marketing agency, we’re well versed in what makes a good website stand out. For more information, get in touch with a member of our expert team on 0800 088 6000, today.

Table Of Contents

  1. It Needs To Be Functional
  2. Ease Of Use
  3. Content Is King
  4. Technologies & Trends
  5. Optimisation
  6. Performance & Speed

It Needs To Be Functional

Your website is designed to serve a purpose, whether that’s to sell products online or advertise a service. Either way, it should help to solve the problem the user may be experiencing. With this in mind, you need to make sure that your site is fully functional, helping to solve the user’s problem within a matter of clicks. Regardless, your website visitors should never feel like they have reached a “dead end”, as this is often the downfall whereby businesses lose out on additional sales and therefore revenue.

 

Ease Of Use

If you’ve ever visited a website that you’ve found somewhat difficult to use, know that this is a common error for businesses to make. When a user visits your website, they should be able to find the information they are looking for with ease, with the ability to jump from page to page in order to find out more. If your website has a high bounce rate, this may suggest that your site contains too much irrelevant content, imagery or other elements of which the user may not find helpful. If this is the case, consider how restructuring your website may benefit your users.

 

Content Is King

We briefly mentioned making sure that the content on your site is relevant to the product or service you are selling and, more importantly, your brand. By placing content on your website that offers little relevancy to your users, you risk them leaving your website without taking the desired action – possibly moving to one of your competitors. Whilst there is no exact definition of “good content”, your site should only reveal information that is relevant to what you are selling, ensuring that it covers any helpful tips or tricks – all of which is valuable information!

 

Technologies & Trends

As we move forward, it’s often difficult to ignore the different technologies and trends businesses are utilising in order to improve the functionality and aesthetics of their websites without straying too far to what they know works. To compete, you need to make sure that your site remains current and responsive. A responsive website will adapt its layout to fit the needs to the device and browser it is being searched on. For example, a website that is search for on a laptop may offer more options compared to when it is loaded on a mobile device.

 

Optimisation

There are numerous benefits of SEO to your business. Not only does it help to build brand credibility, but it leads to better user experience and close rates. Not to mention that it is often a primary source of leads! In a nutshell, SEO works by making changes to the design and content on your website, making it more attractive to search engines such as Google or Bing. The search engine in question will then “crawl” the site to understand what it is about and rank it according to said features. You can find out more about what industries need SEO the most, here.

 

Web Optimisation

Performance & Speed

Your websites loading speed is everything, with users expecting a website to load within 2 seconds before abandoning the site in questions. With this in mind, you need to make sure that your website successfully loads within this time to help ensure that you don’t miss out on any potential sales. There are numerous ways you can speed up your site including by reducing sever response time, running a compression audit and minimising HTTP requests. You can read our best practices, here!

Understanding what makes a “good” website is key to the performance of your online business. Whilst some errors can be fixed easily, others such as ensuring that your content is high-quality, useful and appeals to Google’s algorithm can take longer to fully understand.

Start Optimising Your Website

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For more information, get in touch with a member of our expert team on 0800 088 6000, today.

To find out more about the digital marketing services available at Absolute Digital,
get in touch on 0800 088 6000 or fill in the contact form below.

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