Senior PPC advice

PPC Consultancy

If you need a PPC consultant who advises your team rather than takes over the account, Absolute Digital Media’s consultancy is built for that. Our senior consultants set strategy, review account structure and conversion tracking, train your team and oversee the decisions that carry the most risk, while your people keep running campaigns day to day. As specialists in regulated and competitive markets, we bring platform policy and sector advertising codes into every recommendation, so the advice is safe to act on as well as sound.

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See where your account is wasting spend, where tracking is miscounting conversions and which decisions your team should make first. Send us a few details and a senior consultant will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What does a PPC consultant do?

    A PPC consultant advises an in-house team on paid search and paid social strategy, account structure, tracking and budget, without taking over day-to-day management. At Absolute Digital Media, consultancy is the advisory model: reviews, training and oversight for teams that run their own accounts. If you want us to manage the campaigns for you, that is our retained PPC service.

    Advice, not outsourcing

    When PPC consultancy beats handing over the account

    PPC consultancy suits businesses that already have people building campaigns and managing budgets, but want a senior view on where that effort should go. Our consultants review the plan, challenge the priorities and sign off the changes that carry the most risk, such as a new bid strategy, a move into Performance Max or a tracking rebuild. Your team keeps the account, its history and the platform relationships, and we stay accountable for the advice. In regulated categories that includes checking certification, ad copy and landing pages against platform policy and the sector code before anything goes live. You can see the kind of accounts we work on in our case studies.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What PPC clients say

    How we work

    How our PPC consultancy works

    Engagements are scoped around what your team needs: a one-off strategy and account review, oversight of a single project such as a tracking rebuild or a new platform launch, or regular advisory sessions. A senior consultant works from access your team agrees, so nothing changes in the account without your say. Our process ties every recommendation to a measurable outcome, so you can judge the advice on results. To scope an engagement, talk to our team.

    Adm insights
    Questions

    PPC consultancy FAQs

    What is the difference between a PPC consultant and a PPC agency?

    A PPC agency manages the account for you, building campaigns, changing bids and running tests day to day. A PPC consultant advises the people who do that work. At Absolute Digital Media, consultancy suits in-house teams that want senior strategy, reviews and oversight while keeping control of their own accounts and platform relationships.

    What does PPC consultancy include?

    It usually covers strategy and planning, account and structure reviews, conversion tracking checks, budget and bidding advice, training for the in-house team and oversight of high-risk changes. Engagements can be a one-off review, support for a single project such as a tracking rebuild, or regular advisory sessions, scoped around what the team needs.

    Do we have to give a PPC consultant control of our ad accounts?

    No. Consultancy works through access your team agrees, so the account, its history and the platform relationships stay with you. Our consultants review changes and make recommendations, and your team decides what ships. If you later want us to manage the account day to day, that becomes a retained PPC engagement instead.

    Can a PPC consultant train our in-house team?

    Yes. Training is one of the most useful parts of consultancy, because the skills stay with the business. Sessions are run on your own account rather than generic examples, covering campaign structure, search term reviews, bidding, tracking and reporting, so the team can apply what it learns straight away.

    Do you offer PPC consultancy for regulated industries?

    Yes. Absolute Digital Media specialises in regulated and competitive markets such as gambling, financial services, healthcare and legal. Consultancy in these categories covers platform certification, ad copy and landing page compliance with the sector’s advertising code, and account structures that limit the damage a single policy strike can cause.

    Independently judged

    Award-winning PPC consultants

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
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    Talk to a senior PPC consultant

    Tell us how your team runs paid media today and where it feels stuck. Most engagements start with a PPC audit of your own account, so the first advice rests on your data rather than assumptions. From there we will set out where a consultant adds the most value and how the engagement would run.