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The Absolute Digital Media blog

Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.

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What is the Absolute Digital Media blog?

The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.

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Digital Marketing

The Influence Of Increasing Cost Of Living On The Marketing Industry

Saving money is at the top of everyone’s minds right now, with recent figures by Gartner revealing that businesses costs have been…

Apr 6, 2023 Read More
Analytics

Breaking News: Google March Broad Core Algorithm Update Complete

When Google’s a little quiet, we know it’s time to panic. Despite everyone being distracted by the holy grail that is ChatGPT-3…

Mar 30, 2023 Read More
Content

Why Soul-Sucking Content Marketing Is Out

Marketing your business is ultimately set upon the content you push out to your target audiences and customers. Everything that you write,…

Mar 8, 2023 Read More
PPC

The Special Formula To Setting Up GA4 Ecommerce

Before we proceed, I would like to include a disclaimer that this solution may not be applicable to all accounts and its…

Mar 2, 2023 Read More
Digital Marketing

Why We’re Updating Our Brand – 3 Years On

It’s been 3 years since we last updated our brand and introduced the new Absolute Digital Media to the world. Within that…

Feb 28, 2023 Read More
Digital Marketing

What Is Remarketing & How To Set This Up

Remarketing is vital to any advertising campaign, giving marketers more power when it comes to targeting audience who are interested in products…

Dec 8, 2022 Read More
Awards

We’re Finalists At The UK Digital Excellence Awards!

We’re over the moon to be ending what has been an unforgettable year for our digital marketing agency with a further awards…

Dec 7, 2022 Read More
SEO

Do Reviews Help SEO?

With 31% of all customers likely to spend at least 31% more with a business who has an array of high-rated reviews,…

Nov 14, 2022 Read More
Awards

We’re #19 Top 50 Best Agencies To Work For in 2022!

Time flies when you’re having fun… and working hard! We’re over the moon to have received our Q4 Best Companies rankings last…

Nov 10, 2022 Read More
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Search, compliance and growth insight for regulated brands, straight to your inbox.

    Why a specialist

    What we write about

    Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.

    How we work
    Adm insights
    By topic

    Browse by service

    Prefer to explore by discipline? Jump straight to the service each article supports.

    SEO

    Rank in classic search and the new AI answer engines with compliant, compounding organic growth.
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    AI Visibility

    Generative Engine Optimisation: get cited and recommended by AI assistants.
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    PPC

    High-intent paid search and shopping that converts, managed to ROAS in regulated markets.
    Learn more

    Social Media

    Scroll-stopping creative and precise targeting across Meta, TikTok and beyond.
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    Content

    Rank-worthy content at scale: briefed, written and optimised for intent and authority.
    Learn more

    Digital PR

    Earned coverage and authority links that move you up the rankings, cleanly.
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    Link Building

    Editorially earned, penalty-safe links that build authority and lift rankings.
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    Independently judged

    A multi-award-winning agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024

    Want this applied to your brand?

    Reading is one thing; results are another. Tell us where you are and we will show you where the biggest, safest gains sit.