Facebook and Instagram

Meta Ads Agency

Absolute Digital Media is a Facebook ads agency that runs Facebook and Instagram advertising as one Meta programme, because they share one ad platform, one pixel and one budget. We build Advantage+ campaign structures, iterate creative in planned rounds, run catalogue ads for retailers and set up Conversions API tracking so Meta optimises to real sales. As specialists in regulated and competitive markets, we plan every campaign around Meta’s advertising policies and your sector’s code from the brief.

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Get Your Free Meta Ads Audit

See how your Facebook and Instagram campaigns are structured, where tracking is losing conversions and which creative is costing you most. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What does a Meta ads agency do?

    A Meta ads agency plans, builds and optimises advertising on Facebook and Instagram through Meta's single ad platform, measured on cost per acquisition and return on ad spend. Absolute Digital Media runs Meta campaigns as part of its Paid Social service, managing structure, creative, catalogue ads and tracking for brands in regulated and competitive markets.

    One platform, two apps

    Why use one Facebook advertising agency for Instagram too

    Facebook and Instagram are bought through the same Meta ad platform, share the same pixel and learn from the same conversion data. Splitting them across teams or agencies splits the learning and the budget, so we run them as one programme with placements chosen on performance. As a Meta ads agency, we focus on what moves cost per acquisition: account structure, creative volume and clean tracking. For retailers, catalogue ads connect your product feed to Meta and work best when planned alongside ecommerce PPC. For B2B lead generation, LinkedIn Ads often reach decision makers that Meta targeting cannot.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our Meta ads clients say

    How we work

    How we run Meta as an Instagram advertising agency

    We start with an audit of your Meta account, your pixel and Conversions API setup, and the creative you have run so far. Then we rebuild the structure where it needs it, brief creative to Meta’s policies and your sector’s code, and launch in controlled tests. Budget moves towards the audiences, placements and ads that hold their cost per acquisition. Reporting sits in AgencyMindHub, our client reporting platform, next to your other channels. If your Facebook or Instagram costs are rising and you cannot see why, talk to our team.

    Adm insights
    Questions

    Meta ads agency FAQs

    Do you run Facebook and Instagram ads separately?

    No. Facebook and Instagram are bought through the same Meta ad platform, share one pixel and learn from the same conversion data, so Absolute Digital Media runs them as one programme. Placements across Feed, Stories and Reels on both apps are then judged on cost per acquisition, and budget moves to whichever performs best.

    What is Advantage+ on Meta?

    Advantage+ is Meta’s set of automated campaign options, where the algorithm takes more control over audiences, placements and creative combinations. It can perform well, but only with the right inputs. Absolute Digital Media sets the structure, exclusions, conversion events and creative variety Advantage+ needs, so the automation optimises towards real buyers rather than cheap clicks.

    Why does the Meta Conversions API matter?

    Browser-based pixel tracking misses some conversions because of cookie restrictions, ad blockers and privacy settings. The Conversions API sends purchase and lead events from your server directly to Meta, alongside the pixel, with deduplication so nothing is counted twice. Meta then has better data to optimise with, and your reports sit closer to your own sales figures.

    Can regulated brands advertise on Facebook and Instagram?

    Some can, within limits. Meta restricts or requires authorisation for categories such as gambling, financial products, health and dating, and UK sector codes add rules on what ads may claim. Absolute Digital Media specialises in regulated industries and plans targeting, creative and landing pages around both Meta’s policies and the relevant code before launch.

    What are Meta catalogue ads?

    Catalogue ads connect a retailer’s product feed to Meta so Facebook and Instagram can show each shopper the products they viewed or similar items, with prices and images pulled straight from the feed. They suit ecommerce brands with large ranges. Absolute Digital Media manages the feed, catalogue structure and creative templates alongside the rest of the Meta account.

    Independently judged

    A multi-award-winning Facebook advertising agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
    Get started

    Talk to a Meta ads specialist

    If your Facebook and Instagram ads are not returning what they should, tell us where you are. We will review your account structure, tracking and creative, and set out what we would change first. Use the form above for a free Meta ads audit, or get in touch to talk it through with a specialist.