Seen. Everywhere.

Google Shopping Agency

Absolute Digital Media is a Google Shopping agency for retailers and regulated brands that sell online, managing product feeds, Merchant Center and Shopping campaigns to profit rather than revenue alone. We clean and enrich feeds so products match the searches that buy, structure Performance Max and Standard Shopping so you can see what each product earns, and bid on margin so best sellers do not quietly lose money. Merchant Center policy is handled from the start, so products stay approved and live.

Clutch reviews Clutch reviews Google reviews Google reviews Trustpilot reviews Trustpilot reviews

Get Your Free Google Shopping Audit

See which products are spending without selling, where your feed is costing you impressions, and which Merchant Center issues are holding listings back. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What does a Google Shopping agency do?

    A Google Shopping agency manages the product feed, Merchant Center account and Shopping campaigns that put your products, prices and images directly in Google results. It is one campaign type within PPC. If you need the whole paid programme for an online store, with search, Shopping, paid social and remarketing run together, that is our ecommerce PPC service, which includes Shopping.

    Why a specialist

    Google Shopping management starts with the feed

    Most Shopping accounts are held back by the feed, not the bids. Titles that miss the words shoppers use, missing GTINs, vague product types and empty attributes all limit which searches a product can appear for. Our Google Shopping management starts there. We rewrite titles and descriptions, fill attribute gaps, add custom labels for margin, price band and stock, and clear Merchant Center diagnostics before we touch the campaigns. The same clean feed then powers Meta catalogue ads, so the work pays twice. For restricted products in categories such as pharmaceuticals, health and age-restricted goods, we check policy before products are submitted, not after they are disapproved.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our Google Shopping clients say

    Compliance-first

    A Google Shopping agency that keeps products live

    We treat the feed as a product in its own right, with its own rules, checks and reporting. Changes to titles, prices, stock and custom labels are tracked, and results are reported by product and category in AgencyMindHub, our client reporting platform, next to your other channels. Restricted and regulated products are reviewed against policy before they are submitted, so you grow reach without putting the account at risk. If your Shopping campaigns are spending without clear returns, talk to our team.

    Adm insights
    Questions

    Google Shopping agency FAQs

    What is the difference between Google Shopping and ecommerce PPC?

    Google Shopping is one campaign type: the product feed, Merchant Center account and Shopping or Performance Max campaigns that show your products in Google. Ecommerce PPC is a retailer’s whole paid programme, which can include search, Shopping, paid social, Microsoft Ads and remarketing. Our ecommerce PPC service includes Shopping, while this service focuses on Shopping alone.

    Why does the product feed matter so much?

    Google Shopping has no keywords to bid on. Google decides which searches a product can appear for by reading the feed: titles, descriptions, product types, GTINs and attributes. A thin or inaccurate feed limits reach and attracts the wrong searches. Feed optimisation is usually the first and biggest lever in any Google Shopping account.

    Should I use Performance Max or Standard Shopping?

    Often both. Performance Max reaches across Google surfaces and can scale well, but it reports less detail and can take credit for brand demand. Standard Shopping gives tighter control over products, bids and search terms. We decide the split product by product, based on margin, volume and how much visibility you need.

    What is margin-based bidding?

    Margin-based bidding sets bids by how much profit a sale brings in rather than its order value. We use custom labels in the feed to group products by margin, price band or stock level, then set targets for each group. It stops high-revenue, low-margin products absorbing budget that would earn more elsewhere.

    Can you help with a Merchant Center suspension?

    Yes. Suspensions usually come from misrepresentation flags, price or availability mismatches, missing business information or restricted products. We review the account and landing pages, fix the underlying issues, document the changes and prepare the appeal. Then we put feed rules and checks in place so the same problem does not return.

    Independently judged

    A multi-award-winning Google Shopping agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
    Get started

    Talk to a Google Shopping specialist

    Tell us about your catalogue, your margins and where Shopping sits in your paid media today. We will review your feed and Merchant Center account, show you which products are wasting budget and which are being held back, and set out what we would change first. The audit is free and comes with no obligation.