Alfie Jones
SEO Executive
- 5Years in industry
- 4Years at Absolute
- RemoteBased at
- 7Regulated sectors worked in
From there he oversees placements through to publication, tracking them against company standards and managing the budget for each campaign
Alfie Jones’s experience
That interest in how things work behind the scenes, from backend systems to how campaigns and links actually flow, carried through into his career
What Alfie does here
From there he oversees placements through to publication, tracking them against company standards and managing the budget for each campaign
His day-to-day work covers the full lifecycle of a link building campaign: researching and vetting sites for placement, building publisher relationships, and managing outreach across his assigned client accounts. All content passes through him for editing, with AI tools supporting research and idea development so everything stays accurate and on-brand before it goes live. From there he oversees placements through to publication, tracking them against company standards and managing the budget for each campaign.
Where Alfie makes the difference
Areas of expertise
- Vetting and qualifying sites for link placements in regulated sectors
- Outreach and relationship management with publishers
- Competitor backlink analysis and site metric history using SEO tooling
Industry specialisms
- iGaming (5 years)
- Financial services (5 years)
- Crypto and Web3 (5 years)
- Healthcare and pharma (5 years)
- Insurance (5 years)
- Adult (5 years)
- Regulated ecommerce (5 years)
Industry recognition
Managed outreach and link building for: Top FCA-regulated lenders in the UK One of the most trusted names in food supplements across the UK and Europe The
Managed outreach and link building for:
Top FCA-regulated lenders in the UK
One of the most trusted names in food supplements across the UK and Europe
The UK's #1 Radiator Manufacturer for Home & Trade
What drives Alfie
Something he doesn't agree with even more is how quickly quality and relevance get dropped in favour of metrics
Alfie thinks most outreach advice is written for easy niches and falls apart in regulated ones. Plenty of agencies won't touch gambling, finance or adult at all, assuming there are no good sites willing to take the work, but the pool is just smaller, not empty, and the job is vetting it properly. Something he doesn't agree with even more is how quickly quality and relevance get dropped in favour of metrics. A high DR looks good in a report, but a link from a site with nothing to do with the client does very little. A smaller, more relevant site will nearly always do more for a client than a bigger, emptier one.
Connect with Alfie
Alfie is an SEO Executive at Absolute Digital Media. If you have a question about vetting and qualifying sites for link placements in regulated sectors, or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of Alfie.
