Evi Dunphy
SEO Manager
- 4Years in industry
- 1Years at Absolute
- RemoteBased at
- 3Regulated sectors worked in
E-E-A-T in healthcare has increasingly become a box-ticking exercise: add a clinician’s name, include author schema and assume the page is now credible
Evi Dunphy’s experience
After completing her apprenticeship in 2023, she was promoted to lead the studio’s SEO offering and manage client accounts
What Evi does here
Evi leads SEO strategy across her accounts from end to end, rather than being brought in for isolated tasks
Evi leads SEO strategy across her accounts from end to end, rather than being brought in for isolated tasks. Her work includes keyword research and mapping, technical audits, on-page optimisation, schema, and monthly reporting that explains what changed, why it changed, and what should happen next.
Much of her work focuses on local search, particularly how websites are structured around locations and service areas, and what genuinely improves visibility in individual towns rather than at a national level. Within healthcare and insurance, she also works closely with compliance considerations to ensure pages are accurate, responsible, and clear about what they can claim.
Her role is highly collaborative. PPC, content, social, and web development often run alongside SEO, so a key part of her work is keeping those channels aligned and identifying changes that could unintentionally affect organic performance.
Where Evi makes the difference
Areas of expertise
- Local SEO for single-catchment and multi-location service businesses: Google Business Profile management
- citation and NAP consistency
- and local landing page builds
- Domain migrations and site rebuilds: redirect mapping
- URL structure and pre-launch checks so rankings hold through launch
- Technical SEO audits and site architecture for multi-domain accounts
Industry specialisms
- Healthcare and pharma (2 years)
- Insurance (1 years)
- Adult (1 years)
Industry recognition
UK adult eCommerce brand – delivered technical and on-page SEO, supporting commercial category visibility, content strategy and wider organic performance
UK healthcare and pharmaceutical brands – delivered technical SEO, E-E-A-T and YMYL-focused page structuring, with an emphasis on accuracy, trust signals and compliant content across local and national search.
UK insurance brand – managed on-page and technical SEO, improving site structure, content targeting and organic visibility while working within a regulated sector.
UK adult eCommerce brand – delivered technical and on-page SEO, supporting commercial category visibility, content strategy and wider organic performance.
Independent aromatherapy retailer – delivered an SEO strategy that increased organic traffic by 52% within 4 months.
eCommerce brand – increased the volume of relevant, high-authority backlinks by 27% through targeted digital PR and link-building activity.
Bespoke furniture manufacturer – increased organic traffic by 41% through technical improvements, content optimisation and stronger keyword targeting.
Regional construction company – increased organic traffic by 200% over 12 months through a locally focused SEO strategy covering technical, on-page and content activity.
What drives Evi
Credentials give people a reason to trust an answer; they are not a substitute for providing one
E-E-A-T in healthcare has increasingly become a box-ticking exercise: add a clinician’s name, include author schema and assume the page is now credible. But pages can have all of those signals in place and still fail to perform because the content underneath does not answer the user’s actual question, in the order they need it answered.
Credentials give people a reason to trust an answer; they are not a substitute for providing one. A named expert attached to a thin page is still a thin page.
Connect with Evi
Evi is an SEO Manager at Absolute Digital Media. If you have a question about local SEO for single-catchment and multi-location service businesses, or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of Evi.
