Brand Communications Manager

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  • Develop a stand-out and highly effective brand communications strategy that delivers our brand purpose and can be amplified across our paid, owned and earned media
  • Own the overarching departmental annual marketing plan and ensure it is aligned across channels and functions and is aligned to the business’s strategy and trading requirements
  • Work with the other marketing functions – creative, digital and CRM to develop impactful brand-led marketing campaigns aligned to the business’s brand strategy and trading requirements
  • Ensure we have a clear and well understood brand proposition, that it stands out vs. the competition and stays relevant. Ensure it is also clearly understood by all internal members.
  • Develop a framework and plan to deliver truly innovative and engaging experiential marketing to drive increased understanding and consideration of our brand
  • Proactively identify marketing opportunities and strategies to drive customer value
  • Create and develop an impactful and on brand partnerships strategy to drive brand image and awareness, to drive commercial targets and to provide value for our business
  • Ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects
  • Strategically plan PR campaigns and partnership events and lead the messaging framework for consumer audiences but that also feeds into and supports corporate audiences
  • Build and maintain strong relationships with key agency partners – review capabilities and deliverables against set objectives and targets to ensure delivery and solid ROI

  • Ensure the brand is presented consistently across all channels.
  • Support digital team in driving leads and sales across the business, including – SEO, Paid Media, and Digital PR
  • Champion the customer and support / have oversight of the customer experience end to end ensuring that Absolute products and services deliver value to each of our core customer profiles
  • Design, develop and implement product marketing strategies to drive acquisition, and grow revenue and retention supported by brand projects (sponsorship, events etc)
  • Set annual KPIs in service of achieving the commercial plan and report on performance
  • Establish a framework to continually evaluate and monitor campaign performance and the impact of all marketing activity to ensure it is both relevant and cost effective, supported by proactive budget and marketing spend management

  • Lead, mentor and manage (and grow) our dynamic team to support our marketing and communications efforts
  • Manage objective setting, and support team via workload prioritisation to support and ensure delivery
  • Take an active, collaborative and influential leadership position within the company

  • A brilliant, dexterous and highly skilled communicator – in all forms and channels
  • Highly experienced brand marketer with 8+ years experience
  • A track record of developing campaigns that have delivered real business growth
  • In-depth experience at managing paid, earned and owned marketing channels
  • Hands-on experience at driving growth within B2B businesses
  • Good team experience – a track record of managing and developing teams to deliver brilliant impactful campaigns through true collaboration
  • Proven success in building strong cross departmental teams
  • Sector experience would be advantageous but not required

Please ensure the Absolute Culture & Identity document has been read before applying for this role.

Benefits & Perks