Digital PR Senior Executive

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The Digital PR Senior Executive is expected to take responsibility and ownership for certain aspects of client activity, ultimately to lessen the workload of the Digital PR Manager, Team Lead or Head of Digital PR. The Digital PR Senior Executive will act as a point of contact of a select number of small client accounts and be accountable for their ongoing Digital PR performance.

  • Delivering client work to a high standard, whilst keeping in regular contact with clients on success of campaigns
  • Mentor and work directly with all Digital PR Executives
  • May lead on a small number of Digital PR accounts alongside Digital PR Manager
  • Build relationships with clients, always providing a high level of customer service
  • Work collaboratively with other team members, including sharing ideas and experiences with the wider team and within other departments within the company (in-house PR)
  • Build relationships with journalists and influencers in a range of industries
  • Brainstorm creative PR campaigns
  • News monitoring, newsjacking and using Journorequest and other tools
  • Creating media lists ensuring they are organised and up-to-date
  • Take personal responsibility for client work being completed and results delivered
  • Working with project management tools such as Wrike to track time
  • Support new business development by contributing to pitch documents
  • Act as brand ambassador for Absolute Digital Media
  • Being an active participant in the Digital PR social media
  • Set client meeting agendas, participate on client calls
  • Familiar and competent with a range of Digital PR strategies and approaches (e.g. surveys, infographics, press releases, articles, whitepapers etc) and how to utilise them
  • Monitor client websites & backlinks and report any issues/findings back to the Digital PR Manager and/or client
  • Produce regular Digital PR coverage reports and analysis
  • Assist with the preparation of Digital PR audits and pitches
  • Read and share industry news and thought leadership to increase your knowledge
  • Conduct/attend catch up calls, client meetings and audit presentations

  • An enthusiastic team member hungry to excel in PR
  • Consistently delivering assets, press releases and campaigns that result in coverage for clients
  • Achieving backlink targets and any individual KPIs
  • Being informed of industry developments
  • Passionate about professional development, using every spare moment to learn more
  • A supportive, upbeat team member

Benefits & Perks