AEO

Answer Engine Optimisation Agency

Answer engine optimisation makes your page the direct answer when someone asks a question in Google, an AI assistant or a voice search. We research the questions your buyers actually ask, then rewrite and mark up your pages so each answer sits in the first lines, stands alone when quoted and is backed by schema. The work targets featured snippets, People Also Ask boxes, AI answers and voice results, and in regulated markets every answer is written to stay compliant when it is lifted on its own.

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Find out which of your buyers' questions you already answer in snippets and AI results, and which a competitor owns. Send us a few details and our team will put together a free, no obligation snapshot of where you stand.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What is answer engine optimisation?

    Answer engine optimisation (AEO) is the on-page work of structuring content so search engines, AI assistants and voice tools can lift it as the direct answer to a question. It sits within our AI Visibility service. AEO shapes your own pages, while generative engine optimisation works off-site to decide which brands AI assistants cite.

    Why AEO

    Answer engine optimization starts on your own pages

    Search engines and assistants answer questions by lifting a passage from a page they trust. If your answer is buried in the fourth paragraph, wrapped in a sales pitch or hidden behind a tab, they quote someone else. AEO fixes that at source. We find the questions behind your commercial searches, then rebuild the pages that should answer them: a direct answer in the first sentence, the detail beneath it, and schema where it fits. Our answer-first content writing team does the rewriting. In regulated sectors such as finance, gambling and healthcare, a quoted sentence loses the page around it, so every answer carries its own qualifier and stays compliant when it appears alone.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our clients say

    Our approach

    How our answer engine optimisation agency works

    We start with the questions. Search Console, Ahrefs and Semrush show what your buyers ask and which answers you already hold, and we record who owns each featured snippet, People Also Ask slot and AI answer today. We then work through your pages in order of opportunity: rewrite the answer, fix the heading structure, add the schema and check the result once Google has recrawled. Progress is reported in AgencyMindHub as answers won against named competitors. The full method is on our process page, or you can talk to our team.

    Questions

    Answer engine optimization FAQs

    What is answer engine optimisation?

    Answer engine optimisation, or AEO, is the on-page work of structuring content so that search engines, AI assistants and voice tools can lift it as the direct answer to a question. It combines question research, answer-first writing, clear heading structure and schema markup, and it targets featured snippets, People Also Ask boxes, AI answers and voice results.

    How is AEO different from generative engine optimisation?

    AEO is on-page work. It makes your own pages the clearest, most quotable answer through question-led content, schema and answer-first formatting. Generative engine optimisation is mostly off-site and decides which brands AI assistants such as ChatGPT and Perplexity cite, through coverage, forums, reviews and consistent brand data. Many brands need both, because each makes the other work harder.

    How does answer engine optimisation help win featured snippets?

    Featured snippets lift a short passage, list or table that answers a question cleanly. AEO puts that answer in the first sentence under a heading that matches the question, keeps it to a length the snippet can show, and follows it with the detail. It does not guarantee the snippet, but it makes your page the easiest one for Google to quote.

    Does schema markup help with AEO?

    Schema markup helps search engines and assistants understand what each part of a page is, such as a question and its answer, a product or the organisation behind the site. It does not replace a well-written answer, but it removes guesswork. We add FAQPage, Product, Organization and Article markup only where it accurately describes the content on the page.

    How do you optimise content for voice search?

    Voice assistants read a single answer aloud, usually taken from a page that already answers the question clearly in search. We research the longer, conversational questions people speak, answer each one in a short opening sentence, and make sure the page is fast, crawlable and well structured. The same work also strengthens your chances in featured snippets and AI answers.

    How do you measure AEO results?

    We track a fixed set of priority questions and record who holds the featured snippet, the People Also Ask slots and the AI answer for each one, alongside clicks and impressions from Search Console. Results are reported in AgencyMindHub as answers won and lost against named competitors, so you can see which pages are working and which need another pass.

    Independently judged

    An award-winning AEO agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
    Get started

    Find out which answers you already own

    Before you rewrite a page, see where you stand. Our free AI visibility audit checks your key questions across six AI engines and shows where you are the answer, where a competitor is, and which pages are closest to winning. It is the baseline every answer engine optimisation programme we run starts from.