Strategy and audit

Social Media Strategy and Audit

Absolute Digital Media works as your social media consultant when you need a clear plan rather than another pair of hands. We audit every channel you run, benchmark you against competitors, build a content framework and hand over a 90-day plan your own team can run. The advice comes from people who manage organic and paid social every day in regulated and competitive markets, so platform policy and your sector’s advertising code are built into the strategy from the first page.

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Get Your Free Social Media Audit

See how your channels perform against competitors, which content earns attention and where effort is being wasted. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What does a social media consultant do?

    A social media consultant reviews how a brand uses its social channels and sets out a strategy for the in-house team to deliver, rather than running the accounts day to day. At Absolute Digital Media, strategy and audit work is part of our Social Media Marketing service: we audit channels, benchmark competitors and hand over a 90-day plan built around what your sector is allowed to say.

    Advice, not outsourcing

    What a social media consultancy gives you

    Social media consultancy is for teams that want direction, not outsourcing. You keep the accounts, the voice and the day-to-day posting; we supply the evidence and the plan. That starts with a social media audit of every channel: what you post, how often, what earns engagement and what each platform sends to your site. We benchmark you against the competitors your buyers also follow, then build a content framework covering themes, formats and approval steps. That last part matters in sectors such as finance, healthcare and gambling, where a post can count as a promotion. If you later want us to run the plan, that becomes social media management, a separate retained service.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our social clients say

    How we work

    How our social media strategy agency works

    We start with a call about your goals, resources and sector rules, then take read access to your accounts and analytics. The audit and benchmarking follow, and we present the findings in a working session with your team rather than sending a deck and leaving. The strategy, content framework and 90-day plan come next, written for the people who will deliver them. Read more about how we work, or talk to our team.

    Adm insights
    Questions

    Social media consultant FAQs

    What is the difference between a social media consultant and a social media agency?

    A social media consultant advises: they audit your channels, set the strategy and hand over a plan for your own team to run. A social media agency usually delivers the work as well, from posting and community management to paid campaigns. Absolute Digital Media does both, so you can take the strategy in-house or hand delivery to us later.

    What does a social media audit include?

    A social media audit reviews every channel you run for audience, posting rhythm, formats, engagement and the traffic each one sends to your site. Absolute Digital Media adds competitor benchmarking and a check against platform policy and your sector’s advertising code, then turns the findings into a content framework and a 90-day plan your team can run.

    Who is social media consultancy for?

    Social media consultancy suits businesses with an in-house team that wants direction rather than outsourcing, and businesses that are no longer sure what their channels deliver. It also suits regulated brands, such as those in finance, healthcare or gambling, that need a content and approval framework before posting more. The team keeps the accounts; the consultant supplies the plan.

    What do we receive at the end of a social media strategy project?

    You receive the audit findings, a competitor benchmark, a content framework covering themes, formats, posting rhythm and approval steps, and a 90-day plan that sets out priorities in order. Absolute Digital Media writes the plan for the people who will deliver it, so your team can act on it without having to interpret a strategy deck first.

    Can you deliver the social media strategy after the audit?

    Yes, if you want us to. The plan is written so your own team can run it, but you can also hand delivery over. Absolute Digital Media can run organic channels as a social media management service and advertising as paid social, both working from the same strategy, so nothing is lost between the advice and the delivery.

    Independently judged

    A multi-award-winning social media consultancy

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
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    Talk to a social media consultant

    If your social channels are busy but nobody can say what they deliver, tell us where you are. We will review your accounts against your competitors and your sector’s rules, and set out what we would change first. Start with a free social media audit.