Kofi Agyemang
Senior SEO Manager
- 7Years in industry
- 1Years at Absolute
- RemoteBased at
- 4Regulated sectors worked in
I run SEO campaigns for clients in regulated sectors, which means owning the whole strategy rather than one slice of it
Kofi Agyemang’s experience
Over that time I gravitated towards regulated and ecommerce accounts, where the stakes are higher and good SEO is harder to get right
What Kofi does here
I run SEO campaigns for clients in regulated sectors, which means owning the whole strategy rather than one slice of it
I run SEO campaigns for clients in regulated sectors, which means owning the whole strategy rather than one slice of it. On a typical account I am setting the direction, running keyword research and content planning, briefing and reviewing the on-page and off-page work, and reporting results back to the client. Most of what clients come to me for is the harder problem behind that: building the visibility and authority a gambling or finance brand needs when mainstream publishers will not cover them. In practice that means real, named authors with verifiable credentials attached to their content, review and sign-off from a qualified expert on anything YMYL, sourcing claims back to regulators and primary data rather than rehashed blog copy, and earning mentions on authoritative sites instead of paid placements Google already discounts. As the senior contact on my accounts, I also translate what is happening in search into decisions the client can act on.
Where Kofi makes the difference
Areas of expertise
- End-to-end SEO strategy for regulated iGaming and multi-market ecommerce accounts
- Building E-E-A-T and search authority for YMYL brands in gambling
- finance and health
- Multi-market / multi-jurisdiction SEO: site architecture
- hreflang and indexation across licensed markets
- Keyword research
- content planning and on-page / off-page campaign management
- Technical SEO for large Magento
- Shopify and WooCommerce builds: crawl
- Core Web Vitals and site health
Industry specialisms
- iGaming
- Financial services
- Healthcare and pharma
- Regulated ecommerce
Industry recognition
Described rather than named, pending sign-off from Sam Stockwell on which clients we are contractually cleared to name: • Technical SEO for a
Described rather than named, pending sign-off from Sam Stockwell on which clients we are contractually cleared to name:
• Technical SEO for a multi-market, multi-brand licensed casino and sportsbook operator
• Technical and on-page SEO for enterprise retail and ecommerce brands on Magento, Shopify and WooCommerce
• SEO for a global payments / money-transfer brand
[Kofi: confirm with Sam which of the above can be named before this goes live]
What drives Kofi
Everyone is treating AI Overviews as a threat that steals clicks
Everyone is treating AI Overviews as a threat that steals clicks. In our sectors I think it does the opposite. When Google and the AI engines answer a gambling, finance or health question, they lean hard on who is behind the content, so the brands that win are the ones who have done the unglamorous work: real named authors with credentials, expert sign-off on YMYL pages, claims sourced back to regulators, and an author entity tied together across the site and the wider web. Vague, ghost-written pages get filtered out. Verifiable expertise is worth more now, not less.
Connect with Kofi
Kofi is a Senior SEO Manager at Absolute Digital Media. If you have a question about end-to-end SEO strategy for regulated iGaming and multi-market ecommerce accounts, or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of Kofi.
