Social Media training

Social media training for regulated in-house teams

A working day on organic and paid social for brands that answer to a regulator, covering what can be said, who can say it, and what has to be kept on record.

The syllabus

What the day covers

The spine of the session. The examples and the live accounts we work in are yours.

What counts as a promotion

The line between brand presence and a regulated communication, which is usually crossed by accident.

Paid social under restriction

Targeting, exclusions and category rules, and the ones platforms enforce most aggressively.

Influencers and affiliates

Briefing, approving and policing people who publish in your name, and who is liable when it goes wrong.

Community management

Replying at speed without giving advice, and knowing when to take a conversation off-channel.

Record keeping

What you have to retain, for how long, and how to capture content that was designed to disappear.

When something goes wrong

Escalation that works out of hours, because that is when it will happen.

Why it is different here

Social is where regulated brands get caught out fastest

Taught with your market’s constraints built in.

Social moves quickly, which is the point of it and also the risk. A reply typed in thirty seconds is a financial promotion if it reads like one, an influencer who improvises a caption has made a claim on your behalf, and a community manager answering a question at nine at night may be giving advice they are not authorised to give. Training covers the approval, escalation and record-keeping that make speed survivable.

Adm insights
Taught by the agency, not a training company

The people in the room are the ones doing the work

Our trainers are the specialists who run client campaigns in regulated markets the rest of the week. That is the whole proposition: when somebody asks what happens in an awkward edge case, the answer comes from having been in one rather than from the next slide.

2008
In business since
175+
Industry awards
97%
Client retention
£300M+
Revenue earned for clients
FAQs

Social Media training, answered

Who is this training for?

In-house marketing teams, and the people around them who need to brief or review the work. We run sessions for complete beginners, for experienced marketers moving into a regulated sector for the first time, and for senior teams who want a second opinion on their approach. The scoping call sets the level.

Is the training specific to regulated industries?

Yes. That is the reason to come to us rather than a general training provider. Every module is taught with the constraints of your market built in, because the tactics that work in an unregulated sector are often the ones that get a regulated brand into trouble.

Where does the training take place?

At your offices, at ours in Dubai, or remotely. Hands-on work needs your team in their own accounts, which works equally well in a room or on a call, though a full day in person tends to hold attention better than a full day on video.

How long is a session?

Most are a single day, or two half-days if taking a whole team off the floor at once is difficult. Shorter formats work for a single module, and longer programmes work when a team is being brought up from a standing start.

How many people can attend?

Up to about twelve. Beyond that the hands-on half stops working, because there is not enough time to get round everyone’s screen. Larger teams are usually better split across two sessions by level.

Do you certify attendees?

No. We are not an accreditation body and a certificate from an agency means very little. What attendees leave with is the deck, their own worked files and a written summary of what we found in their accounts.

What does it cost?

It depends on the format, the number of attendees and how much of the syllabus you need, so the scoping call comes before the quote. We would rather size it honestly than publish a price that turns out to be wrong for your team.

Can you train our team and run our campaigns?

Yes, and a fair number of clients do both. Training a team to brief and review well tends to make the agency relationship better, not redundant. It also works the other way round: some clients train up in order to bring work in-house, and that is a legitimate reason to book.

Independently judged

A multi-award-winning agency

European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
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Talk to us about Social Media training

Tell us who needs training and what they already know, and we will tell you honestly whether a session would help and what it should cover.