James Wood
SEO Account Manager
- 9Years in industry
- 9Years at Absolute
- EssexBased at
- 8Regulated sectors worked in
By combining technical expertise with a data-led approach, I help businesses make confident decisions that support sustainable growth through search
James Wood’s experience
Authority is one of the first things I assess because, in competitive sectors, it is often one of the biggest factors limiting a website's ability to rank
What James does here
By combining technical expertise with a data-led approach, I help businesses make confident decisions that support sustainable growth through search
I manage SEO strategies for a diverse portfolio of clients across multiple industries. My role is to develop tailored strategies that improve organic visibility, increase qualified traffic and support long-term business growth.
I work closely with clients to understand changes in performance, identify opportunities and prioritise the work that will have the greatest impact. This includes keyword and competitor research, technical SEO audits, content planning, internal linking, schema implementation, site speed optimisation and improving overall website structure and user experience.
Alongside managing on-site SEO, I coordinate link building campaigns by briefing our outreach team on priority pages and target keywords. I also monitor Google's algorithm updates and industry trends to ensure clients receive informed, proactive advice. By combining technical expertise with a data-led approach, I help businesses make confident decisions that support sustainable growth through search.
Where James makes the difference
Areas of expertise
- Developing SEO strategies for competitive and regulated industries
- using keyword research
- competitor analysis and identifying growth opportunities
- Link building strategy
- including authority analysis
- page-level prioritisation and outreach planning
- Technical SEO audits and prioritising on-site improvements
- Planning content strategies around commercial search intent
- Performance analysis using GA4
- Google Search Console and Looker Studio
Industry specialisms
- iGaming (9 years)
- Financial services (9 years)
- Crypto and Web3 (7 years)
- Healthcare and pharma (9 years)
- Legal (9 years)
- Insurance (9 years)
- Adult (9 years)
- Regulated ecommerce (1 years)
Industry recognition
Financial services client – maintained position 1 for a high-competition payday loans keyword over a two-year period in a heavily regulated YMYL sector
Financial services client – maintained position 1 for a high-competition payday loans keyword over a two-year period in a heavily regulated YMYL sector.
Care sector client – increased organic users by 353% and organic key events by 320% year on year, alongside top-three keyword rankings growing from zero to six.
Ecommerce client – grew organic clicks by over 500% in 12 months, from under 450 a month to more than 2,800, with average ranking position improving from 45 to 10.
Insights from James
8 Tips to Leverage User-Generated Content for SEO and Digital PR
So, you want to under how can UGC help with SEO and leverage UGC in your SEO strategy? You’re in the right…
Aug 28, 2024 Read More
How to Build and Maintain a Strong Backlink Profile
30-Second Summary: Learn what is a backlink profile and how to manage one. Find out how to build your backlink profile for…
Aug 28, 2024 Read More
How to Link Build for Casino & Gambling Websites
30-Second Summary: Link building for the gambling industry remains a key aspect of search engine optimisation, particularly in challenging sectors such as…
Aug 23, 2024 Read More
What drives James
Businesses that invest in earning valuable links alongside strong technical SEO and content strategies are better positioned to compete in search
Link building remains an important part of a successful SEO strategy, particularly in competitive industries where authority can be the difference between ranking and being overlooked. The decline of low-quality placements has led some to question the value of link building, but quality and relevance still matter. Links from trusted, industry-relevant websites continue to strengthen authority and support organic growth. Businesses that invest in earning valuable links alongside strong technical SEO and content strategies are better positioned to compete in search.
Connect with James
James is an SEO Account Manager at Absolute Digital Media. If you have a question about developing SEO strategies for competitive and regulated industries, using keyword research, competitor analysis and identifying growth opportunities, or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of James.
