Daisy Cleaverly
Chief Financial Officer
- 14Years in industry
- 14Years at Absolute
- RemoteBased at
Financial strategy across both the UK and UAE entities sits with her, from entity-level performance through to the numbers behind every major decision
Daisy Cleaverly’s experience
Daisy trained in accountancy practice, and it was there, working towards her qualifications, that she realised finance was more than a job to her
What Daisy does here
Financial strategy across both the UK and UAE entities sits with her, from entity-level performance through to the numbers behind every major decision
Daisy's role sits at the center of the agency's commercial decision-making. She works closely with the leadership of every
department, using the agency's financial data, revenue, margins, cash flow and forecasting to guide where the business
invests, where it grows and where it holds back. Financial strategy across both the UK and UAE entities sits with her, from
entity-level performance through to the numbers behind every major decision.
She is also the agency's commercial authority beyond the finance function: contracts, legal correspondence, HR and client
account matters all come through her. When a decision needs someone who understands the whole business, its clients,
its obligations and its numbers, Daisy is the person the agency turns to and has been for over a decade.
Absolute Digital Media Page 8
absolute.digital
Where Daisy makes the difference
Areas of expertise
- Multi-entity financial management and consolidated reporting across UK and UAE jurisdictions
- Financial planning and analysis for agency decision-making
- Commercial contract review and negotiation
- UK and UAE VAT compliance
- Finance systems implementation and migration
Industry specialisms
- Agency finance
- commercial modelling
Industry recognition
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absolute.digital
What drives Daisy
The agencies that grow well are the ones where commercial thinking is part of the conversation from the start
Too many businesses treat finance as the department that counts the cost after the decision has been made. Daisy
believes the opposite: finance belongs in the room where the decision happens. The numbers are not a report card, they
are the earliest, clearest signal of what is working and what is not, and a finance function that only looks backwards is
wasted. The agencies that grow well are the ones where commercial thinking is part of the conversation from the start.
Connect with Daisy
Daisy is Chief Financial Officer at Absolute Digital Media. If you have a question about multi-entity financial management and consolidated reporting across UK and UAE jurisdictions, or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of Daisy.
