Seen. Everywhere.

PPC for financial services brands

Specialist financial services PPC for Central Bank authorised brands. Compliant paid search and social, cleared through platform verification and managed to ROAS.

Clutch reviews Clutch reviews Google reviews Google reviews Trustpilot reviews Trustpilot reviews

Get Your Free Financial Services PPC Audit

See where your financial services ad spend is going to waste, which campaigns are being held back, and where the quick wins are. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards
    Trusted by
    Preuveneers Solicitors logomCashAdvance logoVera Clinic logoLoan Bird logoFastloan logoStelrad logoMontrose Glass logoVera Clinic logoThe National Autistic Society logoThe National Chidbirth Trust logoQuidMarket logoHarley Street Hearing logoThe Swallow Co logoCashfloat logoSWAY Hair Extensions logoEF MEDISPA logoSmile Cliniq logoPostMyMeds logoPreuveneers Solicitors logomCashAdvance logoVera Clinic logoLoan Bird logoFastloan logoStelrad logoMontrose Glass logoVera Clinic logoThe National Autistic Society logoThe National Chidbirth Trust logoQuidMarket logoHarley Street Hearing logoThe Swallow Co logoCashfloat logoSWAY Hair Extensions logoEF MEDISPA logoSmile Cliniq logoPostMyMeds logo
    The full mix

    Pair PPC with the rest of your financial services programme

    Paid media rarely works in isolation. Each discipline below is run through the same financial services lens, so search, paid and content reinforce each other rather than fight for the same compliance headroom.

    SEO for Finance

    We win non-branded organic search for Central Bank authorised financial services and fintech brands, inside the consumer protection regulation the Central Bank of the UAE sets.
    Learn more

    AI Visibility for Finance

    We get Central Bank authorised financial services and fintech brands cited and recommended inside AI answers, ChatGPT, Google AI Overviews, Gemini and Perplexity.
    Learn more

    PPC for Finance

    We run paid search, shopping and paid social for Central Bank authorised financial services and fintech brands, inside the certification and policy gates the platforms apply.
    Learn more

    Social Media for Finance

    We grow Central Bank authorised financial services and fintech brands on social, through organic and paid, inside the platform policies and consumer protection regulation the sector faces.
    Learn more

    Content for Finance

    We plan, write and optimise content for Central Bank authorised financial services and fintech brands, inside the consumer protection regulation that govern the sector.
    Learn more

    Digital PR for Finance

    We earn Central Bank authorised financial services and fintech brands the coverage and authority that paid channels cannot buy, cleared for compliance first.
    Learn more

    Link Building for Finance

    We earn authority links for Central Bank authorised financial services and fintech brands: editorially given, penalty-safe, and built to lift rankings.
    Learn more

    Local SEO for Finance

    Local SEO for a financial services business is the work of being findable and verifiably legitimate: a Google Business Profile that matches the licence, citations that agree with it, branch pages that make the…
    Learn more
    Ratings & reviews

    Independently reviewed and rated

    Verified, independent reviews from the businesses we work with.

    The project

    Ongoing PPC Management for Nonprofit

    $10,000 to $49,999 · $10,000 to $49,999 · Apr. 2014 - Ongoing

    Project summary

    Absolute Digital Media provides ongoing management for Google AdWords, Google Analytics, and more. Their head of PPC has been solely involved and has also delved in SEO in order to help increase rankings.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They were excellent.”

    Nov 21, 2017

    The reviewer

    Martynas Lazdauskas

    Digital Marketing and Website Officer, The National Autistic Society

    • London, England
    • 1,001-5,000 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    Digital Marketing for Travel Insurance Company

    $200,000 to $999,999 · $200,000 to $999,999

    Project summary

    Absolute provides extensive digital marketing for six websites and campaigns. They utilize SEO strategies, conversion rate optimization, link building, and offer content advice through specialized teams.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They've exceeded all of my expectations and their own initial projections.”

    Nov 15, 2017

    Feedback summary

    Their strategies have improved conversion rates tenfold and generated £4 million. They’re transparent, diligently explain the complex world of digital marketing, and provide detailed status reports, creating a level of trust that’s established Absolute as a long-term partner.

    The reviewer

    Louise Quick

    CEO, Application Advice Services UK Ltd.

    • London, England
    • 11-50 Employees
    • Phone Interview
    • Verified
    Read on Clutch
    The project

    AdWord Restructuring and Management for Charity

    $10,000 to $49,999 · $10,000 to $49,999 · Oct. 2017 - Ongoing

    Project summary

    Absolute Digital Media originally restructured and now manages a non-profit's Google AdWords account. The team aligned the account with the organisation's goals and services while improving the quality score.

    5
    Quality5.0
    Schedule5.0
    Cost4.0
    Willing to Refer5.0
    The review

    “Their thoroughness, expertise, and proactive approach makes them a pleasure to work with.”

    Nov 10, 2017

    Feedback summary

    The site improved exponentially by the end of the first month. Absolute Digital Media is proactive and approachable. Their quick response time eliminates the need for SLAs. The team researches into the markets they work in and to achieve great results.

    The reviewer

    Alexandra West

    Digital Marketing Manager, NCT

    • London, England
    • 201-500 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    UX/UI Desing, SEO & PPC for Radiatiors Manufacturer

    1Google AdwordsContent developmentLink earning & development · Confidential · Jan. 2021 - Ongoing

    Project summary

    Absolute Digital Media provides digital marketing services for a radiator manufacturer. The team aims to increase the client's website performance through SEO, PPC, technical development, and UX/UI design.

    5
    Quality5.0
    Schedule4.5
    Cost5.0
    Willing to Refer5.0
    The review

    “They continue to provide a high level of service which shows in the site's performance year on year.”

    Jan 22, 2024

    Feedback summary

    Thanks to Absolute Digital Media, the client's website has improved its performance and profitability yearly. The team provides high-level service, communicates through virtual meetings, and is easy to work with. Overall, their dedication to achieving desired results is impressive.

    The reviewer

    Sarah Baker

    Marketing Communications Manager, Stelrad Radiators

    • Mexborough, England
    • 201-500 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    PPC for Software Company

    Google Adwords · $10,000 to $49,999 · Jan. 2020 - Ongoing

    Project summary

    Absolute Digital Media has provided PPC services for a software company. They have managed the client's Google Ads campaigns.

    4.5
    Quality4.0
    Schedule5.0
    Cost5.0
    Willing to Refer4.0
    The review

    “They were a good fit for our company culture.”

    Oct 26, 2023

    Feedback summary

    Absolute Digital Media's work results in a positive ROI, meeting expectations. Their exceptional project management is in harmony with their professional management style. They maintain effective communication, responsiveness, and professionalism throughout the project.

    The reviewer

    Anonymous

    Manager, iVent

    • Harrogate, England
    • 11-50 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    Digital Marketing & SEO for Motorcycle Insurance Firm

    1Content developmentLink earning & developmentOn site optimization · Confidential · Jan. 2022 - Nov. 2023

    Project summary

    A motorcycle insurance firm engaged with Absolute Digital Media for their digital marketing and SEO services. The team was tasked with growing the client's digital presence and search engine visibility.

    5
    Quality5.0
    Schedule4.5
    Cost4.5
    Willing to Refer5.0
    The review

    “I'm so glad I made the decision to work with the Absolute Digital Media team.”

    Jun 12, 2023

    The reviewer

    Matthew Stokes

    Specialist Insurance Manager, Motorcycle Insurance Firm

    • 1-10 Employees
    • Online Review
    Read on Clutch
    The project

    SEO Services for Marketing Agency

    2Content developmentLocal searchOn site optimization · Confidential · Feb. 2026 - Ongoing

    Project summary

    Absolute Digital Media provides SEO services for a marketing agency. The team has also worked on website optimization, keyword research, and WordPress CMS and page-building support.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “I’m very impressed with their work.”

    Jul 24, 2026

    Feedback summary

    Absolute Digital Media has delivered content pages and sorted out technical areas. The team has resolved technical issues regarding strategy alignment, getting the right content balance, internal linking structure, and site schema. Their tailored approach has been crucial to the project's success.

    The reviewer

    Stephen McAllister

    Director, McAllister Digital Ltd

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    CRO, Web UX/UI Design & Development for Online Retailer

    2UX Strategy · Less than $10,000 · Mar. 2026 - Ongoing

    Project summary

    Absolute Digital Media has helped an online retailer relaunch their website. The team provides content planning, site structure support, conversion rate optimization (CRO), wireframes, and detailed reports.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They provide a personal touch and bespoke level of solution as opposed to a generic process to run through.”

    Jun 18, 2026

    Feedback summary

    Absolute Digital Media has ensured that the client's site relaunch goes smoothly. The team has helped the client achieve a 100% uplift in initial traffic from SEO activity, new keywords ramping up, and more exposure within digital and SEO. The client has also seen a 40% increase in conversion rate.

    The reviewer

    James Matthews

    Business Manager, Bossy Cat

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO & PR Services for Men's Grooming Products Company

    Google AdwordsWordPress SEO · Confidential

    Project summary

    Absolute Digital Media provided SEO and PR services for a men's grooming products company. The team developed and implemented a managed growth strategy, focusing on SEO, link-building, and digital PR.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They combine deep technical expertise with genuinely proactive, human support.”

    Jun 18, 2026

    Feedback summary

    Absolute Digital Media's work helped the client achieve improvements in SEO and e-commerce metrics. The team increased organic traffic, keyword visibility, e-commerce revenue, and conversion-driven metrics. Absolute Digital Media's organized, transparent, and proactive approach was commendable.

    The reviewer

    Anonymous

    Owner, Hollo Supply

    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO, PPC & Email Mktg Services for IT Company

    4Google AdwordsContent developmentLink earning & development · Confidential · Sep. 2024 - Ongoing

    Project summary

    Absolute Digital Media provides SEO, PPC, and email marketing services for an IT company. They conduct audits, create targeted content, manage Google Ads campaigns, and develop email marketing strategies.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “What impressed us most was the genuine strategic thinking they brought to the table.”

    May 11, 2026

    Feedback summary

    Absolute Digital Media has significantly increased organic traffic and improved cost-per-acquisition and conversion rates. Their project management is strong, meeting deliverables on time and providing clear reports. The team is responsive, proactive, and offers genuine strategic thinking.

    The reviewer

    Anonymous

    Director, IT Company

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO Services for E-Commerce Company

    Confidential · Confidential · Jan. 2024 - Ongoing

    Project summary

    Absolute Digital Media provides SEO services for an e-commerce company. The team has conducted technical audits, keyword research, on-page optimization, and link building.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They're amazing at working in a regulated industry.”

    Apr 23, 2026

    Feedback summary

    Thanks to Absolute Digital Media's efforts, the client has seen a significant increase in organic sessions, new users, returning users, organic revenue, keyword rankings, clicks, and impressions. The team delivers work on time and is responsive, accommodating the client's ideas and requests.

    The reviewer

    Anonymous

    Finance Manager, E-Commerce Company

    • Hadleigh, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO & Shopify Support for Online Furniture Retailer

    On site optimizationOther SEOTechnical SEOShopify SEO · Confidential

    Project summary

    Absolute Digital Media provides SEO and Shopify support for an online furniture retailer. The team is responsible for SEO technical support, website content, internal linking, and SEO strategy review.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “It has been an ace experience so far.”

    Oct 28, 2024

    Feedback summary

    Thanks to Absolute Digital Media's efforts, the client has seen a rise in traffic and initial sales. The team is proactive, realistic, and responsive, offering a full suite of communication channels. Moreover, Absolute Digital Media's deliverables are always on time and of high quality.

    The reviewer

    David Roberts

    Director, Home Symphony

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    Read all our Clutch reviews
    Why a specialist

    Financial services PPC is not generalist PPC

    Financial services PPC is not generalist PPC, because the ad platforms treat financial products as a restricted category. Google requires financial services verification per market, Meta gates financial ads behind permissions, and the Central Bank’s Consumer Protection Standards require communications to be fair, clear and not misleading with the right clear disclaimers. A single policy breach can suspend the account. We plan every campaign to clear verification and the rules from the brief, then manage it to cost per acquisition and return on ad spend, not clicks. It is one of the paid-media services on our regulated-industry PPC offer, run for our financial services clients.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    How we work
    Adm insights
    The financial services PPC challenge

    The constraints that shape financial services PPC

    Built inside the rules

    Every account is planned to clear financial services verification and the Central Bank of the UAE rules before spend goes live.

    Pre-launch compliance Passed
    Central Bank of the UAE
    UAE Media Council
    Plain, understandable language
    Google & Meta financial services policy
    Affiliate compliance

    Financial services verification

    Google and Meta gate financial ads per market behind verification and permissions, so access is planned for, not assumed.

    18Years in regulated search

    Fair, clear and not misleading

    The Central Bank’s consumer protection rules require communications to be fair, clear and not misleading with clear disclaimers, so creative clears them from the brief.

    100%
    Compliance pass-rate

    Managed to ROAS

    Campaigns run to cost per acquisition and return on ad spend with clean tracking, not vanity click volume.

    Schema
    Entities
    Clean structure

    Account resilience

    A single policy strike can suspend a financial services account, so structure and creative are built to keep spend safe.

    Is the promotion cleared?
    Signed off already.
    And the clear disclaimers?
    On every template.

    Top-three visibility on the terms the Central Bank of the UAE watches closest

    Cashfloat are a direct lender competing on short-term credit terms, where every page has to be clear, fair and not misleading. The rankings only count if the compliance holds.

    Proof, not promises

    Case studies in financial services paid media

    Most digital marketing agencies avoid regulated verticals entirely. The ones that do not tend to treat compliance as an afterthought, running campaigns that trigger advertising bans within weeks or accounts that get suspended on a single policy strike.

    View all case studies
    Montrose Glass glaziers carrying out glass repair and glazing work
    PPC Case Studies

    41% more leads on 19% fewer clicks for Montrose Glass

    Read More
    Radiators and central heating, the category Stelrad manufactures for
    PPC Case Studies

    173% more paid revenue from 5% fewer clicks for Stelrad

    Read More
    Modern private clinic interiors
    PPC Case Studies

    1,000 conversions a month from a four-market paid strategy for Vera Clinic

    Read More
    National Autistic Society supporters and fundraisers
    PPC Case Studies

    Three campaigns, three targets beaten, one by 27 times for the National Autistic Society

    Read More
    NCT parents and newborn support
    PPC Case Studies

    411% more course sign-ups at 81% lower cost per lead for NCT

    Read More
    Household budgeting at the kitchen table
    PPC Case Studies

    98% more conversion value at 323% higher ROAS for QuidMarket

    Read More
    Harley Street Hearing PPC
    PPC Case Studies

    126% more conversions at 45% lower cost per lead in three months for Harley Street Hearing

    Read More
    Compliance-first

    Paid media that operates within the rules

    We run financial services paid media as a regulated-industries specialist, which means platform policy and the Central Bank of the UAE rules shape the account from the first brief rather than after a disapproval. That keeps spend live and efficient while going after the conversions that grow the business. If that is the standard you need, talk to our team.

    Our regulated approach
    Adm insights
    Questions

    Financial services PPC, answered

    What is financial services PPC?

    Financial services PPC is the management of paid search, shopping and paid social for Central Bank authorised financial services brands, within Google and Meta financial services verification and the Central Bank’s consumer protection rules, managed to return on ad spend rather than clicks.

    Can you advertise financial services on Google and Meta?

    Yes, with the right verification. Google requires financial products and services verification per market and Meta gates financial ads behind permissions. We hold and manage those so campaigns can run compliantly.

    How do you keep a financial services account safe from suspension?

    By building compliance in from the brief, structuring accounts to isolate risk and maintaining verification, so a single policy strike cannot take the whole account down.

    Which platforms do you run for financial services brands?

    Google Ads and Microsoft Ads for paid search and shopping, plus paid social where the platform and market permit financial services activity.

    Does financial services PPC work alongside SEO?

    Yes. Paid and organic are strongest run together, so PPC pairs with our SEO for Financial Services and the wider programme.

    Insights

    Financial services PPC insights

    PPC

    Retargeting Strategies in PPC – Turning Visitors into Conversions

    30-Second Summary: Retargeting is beneficial for businesses and can help convert visitors who didn’t make a purchase on their first visit. Using data-driven insights will refine ad targeting and ad creatives, ensuring…

    Feb 18, 2025 Read More
    PPCSEO

    We’re Finalists for 5 Awards At The UK Search Awards 2024!

    We are thrilled to announce that we’ve been nominated for 5 awards at the upcoming UK Search Awards 2024! The 5 categories…

    Oct 15, 2024 Read More
    PPC

    How to Set Up Google Ads for an Adult Brand

    30-Second Summary: Understand Google’s dos and don’ts when creating Google Ads adult content that adheres to the platforms adult content platform. Focus…

    Aug 22, 2024 Read More
    PPC

    The Benefits of Implementing Enhanced Conversions in Your PPC Campaigns

    30 Second Summary: Google enhanced conversions enable more accurate tracking of user actions post-click, providing marketers with precise data on campaign performance…

    Jun 19, 2024 Read More
    All insights
    Get started

    Talk to a financial services PPC specialist

    If you run an Central Bank authorised financial services or fintech brand and want paid media that respects the rules you operate under, tell us where you are. We will set out where the biggest, safest paid gains are and how we would get you there.